Sabina is on holiday so here is my pick of comms news curated from @CisionUK over the last week.
Yahoo to broadcast Sky News morning show across website network by @marksweney via the Guardian
Yahoo has struck a deal with Sky News to broadcast Sunrise, its flagship morning news show presented by Eamonn Holmes and Charlotte Hawkins, and three new video series across its network of websites in 177 countries.
Under the deal, an online hub will be developed for Sunrise, which will be hosted at Yahoo News UK, and there will also be three original co-commissioned series covering politics, technology and business.
Broadcaster Channel 4 has picked up a number of prizes at this year’s Online Media Awards, including Website of the Year and Outstanding Digital Team of the Year, while presenter Jon Snow won an award for Best Twitter Feed.
The awards, handed out at a ceremony held at the Emirates Stadium in London, also saw Channel 4 win the prize for Best Social Media and Best Site for News-Led Journalism and Technical Innovation categories.
Facebook today announced that it is bringing hashtags to its service, letting users add context to a post, indicate that it is part of a larger discussion, as well as discover shared interests. The company says hashtags have become “a vital part of popular culture” and since it has seen users using them on the social network organically, it has decided to actually implement the feature.
For the last few years it seems that SEOs spend more effort trying to avoid penalties and updates than attempting to get rankings. It started in 2011 with Panda – an algorithm update designed to stop users writing content just for search engines that is notoriously difficult to recover from.
The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows.
Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity. A further 28% of SMEs want to improve e-commerce processes this year, while 17% intend to better support social media channels.