My weekly pick of comms news curated via @CisionUK. Enjoy!
Proving social media success is all about analytics by Richard Beattie via Econsultancy
“The elusive social ROI. Executives demand it, marketers search for it.
But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.
Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.”
“Tweeting too much, on the wrong days, with too many or not enough hashtags can cause damage to a marketing campaign according to a new study by Buddy Media. Looking at 320 Twitter handles from the world’s biggest brands from December 11 2011 to February 23 2012 the report showed some impressive findings and how brands can maximise their Twitter potential. “
“On the 10,000 Words blog Elana Zak rounds up seven social media resources which journalists can make use of when reporting on the Olympics in London this year. This includes the recently launched Explore London 2012 Facebook page, as well as the “Olympic Athletes Hub” and the official London 2012 Twitter accounts.”
“There’s so much hype around data and ROI in social, it’s easy to forget why measurement is actually necessary. Here are five reasons to measure social media.”
“Last weekend, more than five hundred bloggers gathered at Moorgate, London, for the biggest parent blogger conference in the UK.
The event, BritMums Live, attracted keynotes from Sarah Brown, Ruby Wax, Cherry Healey, and many respected bloggers, journalists and writers.”
“New Media Age have just released their Top 100 Interactive Agencies 2012 report. The Top 100 is based on fee income, and just in time for our 4th birthday, we’ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch).”