Time for another weekly round up of comms news curated via @CisionUK.
Beginner’s Guide to Google AdSense for Publishers by @kleinja via distilled
‘The lines between paid and organic search are blurring while millions of sites’ revenue streams depend on contextual advertising to survive. I’m convinced it’s important that well-seasoned consultants and webmasters understand both sides of the equation.’
Twitter beats Facebook and LinkedIn for B2B lead generation – or does it? by @grahamjones via Internet Psychologist
‘Twitter is way ahead in the lead generation stakes for the Business to Business sector (if such a thing exists). A year-long study of over 600 B2B organisations looking at more than 215m page views has found that Twitter out-performs Facebook and LinkedIn by 9 to 1 in terms of generating leads. In fact, the research shows that Facebook and LinkedIn are equal in terms of generating leads for B2B companies, falling woefully behind the impact of Twitter.’
How journalists can find sources in social media database by Alastair Reid via journalism.co.uk
‘Crimson Hexagon has amassed a library of over 250 billion posts from social media websites and believes the contents offer a wealth of sources for journalists, as well as commercial interests.
The library, which is growing by 500 million posts a day, includes people’s public comments from Twitter, Facebook, blogs, forums, online news sites and comments from YouTube as well as consumer review data from Amazon, Epinion and others which have been collected since 2008.’
10 dictionary sites for writers by @mstibbe via BAD LANGUAGE
‘Writers don’t just need to know what words mean: they need to experiment, learn, discover, check and sometimes just plain find the right words. What follows are ten useful, and occasionally playful, dictionary sites for writers:’
Advertisers to get more options as Facebook today reveals major redesign by @gordonmacmillan via The Wall
‘Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.
Instead of having a single newsfeed, Facebook users will see multiple feeds divided by categories that will include ones dedicated to photos and music. Other feeds could include “news,” videos and apps.’