This week’s weekly comms news round up curated via @CisionUK.
Will Facebook Allow Pages To Create, Manage Groups? via AllFacebook
“Is Facebook preparing to allow pages to create and manage groups, which can currently only be done by individual users? Developer Tom Waddington uncovered some evidence hinting that this may be in the works.”
“Facebook last night launched new search functionality called Graph Search.
Writing on the ‘Facebook + Journalists’ group, Vadim Lavrusik, journalism programme manager at Facebook, says the new tool will “make it easier for journalists to discover potential sources and public photos” when reporting.”
“In a nutshell, the new tool allows you to search for people, pages, businesses and other services based on the information shared by other Facebook users.
Dodgy name aside, it’s an exciting announcement that might cause a few worried conversations at Google.
But what are the opportunities for marketers, and is it going to kick off a new race to drive up the number of ‘likes’ for brand pages?
To shed a bit of light on some of the key issues, I asked several search and social media experts for their views…”
“When we asked you about your #JournoResolutions for 2013, many of you responded and said that your main goal for this year is to learn a new skill. For some of you, that skill is taking better photographs. Others expressed a desire for learning how to code. Many of you just said: “to find a job!!” and that’s something that all of our readers can relate to.”
“The fall out from Instagram’s changes to its Terms of Service (ToS) at the end of last year has proved far more calamitous for the Facebook-owned Photo app than first imagined. Instagram appears to have lost half of its active users in a month, according to new data.
The numbers of active users seem to have fallen from 40 million to 17 million, according to App traffic monitoring firm AppStats. That seems very high and I wonder if some of these people will come back.”