The weekend is nearly here but in the meantime I bring you my weekly comms news round up curated via @CisionUK.
Google reinforces crackdown on ad scammers by @Jessdaviesmk via The Drum
‘Google has warned it will treat scammers that flout its ad policies with “zero tolerance” as it continues its efforts to combat bad ads.
The internet giant has stated it will continue to solidify its systems to root out policy-violating ads which damage consumers’ web experiences.’
Content marketing and SEO: how will they evolve in the future? by @agwp via Econsultancy
‘The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.
The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.’
50 blogs by journalists, for journalists by @SarahMarshall3 via journalism.co.uk
‘Here is a list of 50 blogs by journalists. The list ignores blogs on other interest areas written by journalists, instead selecting those that are about journalism or the industry in some way.
There are blogging reporters who share their tips and experiences of mobile journalism, blogging journalism educators, and blogging photojournalists.’
How to measure brand awareness on Facebook by Michelle Hill from @RedRocketMedia via Econsultancy
‘However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.
With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.’
Twitter continues to evolve beyond 140 characters as it introduces updates to embedded Tweets by @gordonmacmillan via The Wall
‘Twitter has introduced some updates to embedded Tweets that make them faster and more useful. The changes are part of Twitter’s continual evolvement beyond 140 characters making Tweets bigger than the sum of their characters and more engaging. We saw those changes begin last year when Twitter CEO, Dick Costolo, announced plans for interactive tweets and content curration following the introduction ofexpanded Tweets in June.’