My weekly pick of comms news curated via @CisionUK. Happy Friday!
“As evidence of that fact, Facebook accounts for 52% of the 4bn pieces of content shared everyday through social.
So tapping into all that sharing is an important challenge for marketers and even a partial success could lead to untold riches, or at least a boost in traffic and conversions.”
“The switch to digital television may be only the beginning, as a Lords committee says that all TV should be broadcast via the internet, leaving the airwaves free for mobile phones”.
“In April 2012, Random House became the first UK publisher to produce a paid advertising campaign on Twitter to promote the new book Fifty Shades of Grey. E L James’ book has now become a best seller. The social paid advertising worked by targeting advertising at relevant users, with a live link back to the Twitter page and embedded “follow” button. On the book launch day additional “promoted tweets” also featured on Twitter via the official feed @FiftyShadesUK, migrating further traffic to the Twitter page and driving awareness of the new book.”
“In its approach to becoming a digital publishing organisation, Future has seen its group digital revenues climb by nearly a third, although group revenue by has fallen by four per cent.”
“Thomson Reuters Foundation has put together a video on 10 tips for Olympic reporting. Paul Radford, global sports editor for Reuters – who has covered 15 Olympics – guides rookie reporters through the dos and don’ts.”