PRs spend lots of time pitching to journalists in the hopes that it will lead to coverage. But wouldn’t it be easier if we knew exactly what journalists wanted, when they wanted it?
Our latest white paper reveals what journalists have requested through the Journalist Enquiry Service in 2018.
The ResponseSource Journalist Enquiry Service is now part of Vuelio. This service allows journalists to ask for help, comment and case studies from PRs and comms professionals. Tens of thousands of requests were sent in 2018 and all of them provide an opportunity for coverage.
So, what were the hottest topics of 2018? What can journalist requests teach us about PR pitching? And which member of the royal family were journalists most interested in?