The Top 10 Beauty Blog ranking was last updated 19/06/2019.
Well-respected and trusted, Caroline Hirons and her eponymous blog has become one of the key voices of the beauty industry. With over 34 years’ retail experience, Caroline understands the needs of the customer, providing detailed and honest reviews, from new brands to hit the UK shelves to the latest must-have skincare products. Caroline also shares regular vlogs as she travels the world, working with well-known brands and celebrities, most recently Victoria Beckham. Caroline is releasing her first book in April 2020 so regular readers can get their beauty fix in print.
Founded by former fashion model Ruth Crilly, A Model Recommends started back in 2010 to share her thoughts on all things beauty. Covering everything from in-depth reviews of the best foundation on the high street to witty rants about the terror of hotel shampoos, A Model Recommends provides helpful information alongside hilarious anecdotes. Ruth is a busy mother of two and recently left the city for the countryside, so you’ll also find plenty of posts about family life and interior design.
British Beauty Blogger is the creation of Jane Cunningham, an experienced journalist who has previously written for The Guardian and The Express. Jane started her blog because she wanted a place to write honestly about beauty products, helping consumers spend their hard-earned cash on something that worked. British Beauty Blogger is packed with reviews of a range of products to meet any budget, from designer palettes to the best mascara on the high-street, helping readers find the perfect beauty item for their skin and wallet.
Want to learn more about this blog? Read our interview with Jane Cunningham, founder of British Beauty Blogger.
4. Really Ree
Created back in 2010 by Anne-Marie Lodge, aka Ree, Really Ree began as somewhere to share her love of all things beauty and when she discovered new products. Keeping her readers in the know with the latest reviews, Really Ree also shares new product launches such as the must-have beauty advent calendar for 2019. Dedicated to keeping her blog honest and accessible for her readers, it’s no surprise that what started as a hobby for Anne-Marie has transformed into a career.
5. Hayley Hall
Hayley Hall started her self-titled blog back in 2010 when she was working as a brand manager in the cosmetics industry. Since then, Hayley Hall has become one of the leading blogs in beauty, featuring in The Metro, The Times and Grazia. Her unique tone of voice has set her apart, offering a different outlook when it comes to product reviews and opinion. Hayley posts about the latest skincare techniques, putting them to the test and giving an honest review, from home steam facials to probiotic skincare.
Created by sisters Sam Chapman and Nic Haste, Pixiwoo.com has become a leading name in the beauty industry with a hugely successful YouTube channel packed with easy to follow makeup tutorials. If you’re looking for honest reviews with great photos to help you pick the right products for your skin or get the perfect look, Pixiwoo.com has just that, from the best brow contouring pens to the products leading the way in genderless makeup.
Adrienne Söndag created The Sunday Girl back in 2011 to share her dedication to cosmetics and beauty. Now with roots in both the UK and NYC, The Sunday Girl continues to tell the story of the must-have products and the people behind them. Reviewing the latest fragrance to hit the shelves or the cleanser that promises to give you the perfect night’s sleep, Adrienne’s passion for beauty shines through in every post. The Sunday Girl also keeps readers up to date with what’s hot through the regular Weekly Favourites post.
8. Gemma Etc.
A brand-new entry to our beauty blog ranking is Gemma Etc. Formerly known as Miss Makeup Magpie, Gemma rebranded back in April 2017 allowing her to post about lifestyle topics alongside her main passion, beauty. Gemma Etc. still focuses on all things makeup and beauty, reviewing the products causing a buzz, from the must-have makeup brush cleaner to the only foundation you need to have in your makeup bag.
Jasmine Talks Beauty is the creation of Jasmine Stewart who started blogging out of boredom while she was on her summer break from university and she discovered beauty blogs when she looked for a replacement for her favourite blusher. Jasmine Talks Beauty is all about reviewing products and getting the best quality makeup without breaking the bank and making sure it’s the right fit for your skin type. Although Jasmine doesn’t post makeup tutorials, she still posts plenty of beauty tips, from how to take your summer glow into autumn to affordable skincare products that work.
10. Makeup Savvy
Makeup Savvy was founded by Fiona Houghton, aka Fee, so she could share her beauty knowledge on where to find great low-cost products on the high-street and online. Fee posts reviews and advice of all things beauty, from tips on how to save bleached hair to the best budget skincare brands currently on the shelves. Makeup savvy stays true to their name with a handy section dedicated to eBay finds and new affordable beauty launches.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these Beauty blogs and their authors can be found in the Vuelio Media Database.