The Top 10 Beauty Blog ranking was last updated 20/06/2018.
Stepping into the number one spot is Caroline Hirons’ eponymous blog. With years’ of experience in both the retail and beauty industry, Caroline has worked with a range of brands and is often called upon for her expertise, advising them of their route to market and where they should sell their product and why. Dedicated to covering all different skin types, Caroline shares her cheat sheets, product reviews, tutorials and beauty opinions with her loyal fan base of beauty lovers.
Moving up our rankings to second place is the Vuelio Blog Awards winner of the Best Beauty Blog 2017, A Model Recommends. Founded by international fashion model, Ruth Crilly, to share her love of skincare and cosmetics, A Model Recommends reviews a vast range of different products, from what she’s using this month to the best new finds for your skincare routine. As a model, Ruth is also a lover of fashion and design, so while she mainly focuses on beauty, you’ll also find out about the latest trends either in clothing or around the house.
Experienced columnist, author and beauty fanatic, Jane Cunningham, started British Beauty Blogger as a way to share her thoughts and experiences using various beauty products in an honest way. Covering all aspects of beauty, from skincare and makeup to hair and nails, Jane reviews products across all budgets. Posting daily, British Beauty Blogger is one of the best places on the internet to find a no-holds-barred approach to the latest and greatest products on the shelves.
4. Really Ree
Started back in 2010, Anne-Marie Lodge (aka Ree) created Really Ree to share her passion for beauty with as many people as possible, while still keeping it real (hence the name)! Posting reviews and video tutorials for makeup, hair and nails, Ree makes keeping up with the latest trends easy and accessible for everyone. Really Ree even gives you the chance to create a personalised page, filtering posts by hair type, skin type and budget, so you can make your own personal beauty directory.
Founded by Adrienne Loren back in 2011, The Sunday Girl started as a way for her to share her love of all things beauty. Since then, The Sunday Girl has gone on to become an award-winning blog with roots in both the UK and NYC, posting about the latest launches and celebrity must-haves. Offering honest reviews of products, The Sunday Girl cover everything from the hottest new fragrance to the essential items everyone should have in their makeup bag.
Sisters Sam Chapman and Nic Haste founded Pixiwoo.com as a place to post honest and helpful reviews of beauty products. Now with their own YouTube channel with over two million subscribers, Pixiwoo.com has become a force to be reckoned with in the world of beauty. Sharing their must-have beauty essentials and detailed product reviews no matter what your makeup style, Pixiwoo.com is one to bookmark for any beauty lover.
Originally hailing from Canada, Estée Lalonde moved to London and wanted to share her experiences and the latest beauty finds, thereby creating her self-titled blog. Whether she’s sharing her hair care routine, chatting about her latest beauty favourites or reviewing the hottest new picks from the high street, Estée does it all in her own unique and witty style. Now with a successful YouTube channel and podcast, Estée has started to explore bigger issues away from beauty such as feminism and identity.
8. Hayley Hall
Hayley Hall started out blogging back in 2010 under the name London Beauty Queen. Now with several awards under her belt and featuring in Grazia, Metro and The Times, she’s given her blog a makeover too, leaving the London Beauty Queen name behind and opting for an eponymous title. Not only does Hayley provide great advice, from the essentials to have in your summer makeup bag to the makeup mistakes you didn’t even know you were making, she’s started branching out into wider lifestyle topics under the new brand. We’re very excited to see what Hayley Hall can do next!
Jasmine Stewart originally started her blog, Jasmine Talks Beauty, out of boredom, but once she’d stumbled upon the world of beauty blogs she realised she could combine her love of writing and makeup. Regularly providing reviews of her beauty discoveries, from affordable skincare to underrated makeup brands, Jasmine’s love for makeup is undeniable. Although you’re unlikely to find tutorials of how to perfect the latest look, you will find plenty of inspiration for when you hit the shops.
10. Makeup Savvy
A brand-new entry into our rankings is Makeup Savvy, created by Fiona Houghton to share and review-low cost products from the high street and online. This blog is committed to making the reader savvier when it comes to makeup and beauty. Packed full of quick tutorials to get a summer glow or where to find the best beauty bargains online, Fiona has created a must-visit blog for anyone wanting to make their money go further while keeping up with the latest beauty trends.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these Beauty blogs and their authors can be found in the Vuelio Media Database.