Welcome to the May edition of our regular deep dive into what’s happening on the Vuelio platform. Here is everything you need to know about the latest Media Database enhancements, media moves, and the editorial ...

This is a guest post from Jane Hunt, a digital PR expert, published author and CEO of JBH, an award-winning digital PR and SEO agency. Much of the current conversation around AI in communications has ...

The UK housing debate has become heated as arguments over who we are building for and whether the current political leadership is capable of delivering on its promises abound. Over the last month, the conversation ...

The communications landscape has been transformed by the emergence of artificial intelligence, and the traditional tools of PR have had to evolve to keep up. For organisations operating in a world of fragmented media and ...

Artificial Intelligence impacts PR & comms in two distinct ways. It transforms how practitioners work with massive volumes of media, and at a greater degree of sophistication and personalisation. At the same time, it’s also ...

In the fast-paced world of public relations, success often comes down to timing – and precision. To help you hit the mark this month, the Vuelio research team has been busy adding new opportunities for ...

Determining the future of your communications strategy shouldn’t feel like guesswork. In 2026, the industry is moving from tactical delivery to an era of strategic value, where the most successful teams act as the architects ...

Engaging the attention of audiences as the media continues to splinter into new formats is a major challenge for PRs. Operating in this world of fewer ‘gatekeeper’ titles brings opportunity (more spaces for coverage) but ...

The ability to react quickly while maintaining a long-term strategic view is what separates successful campaigns from those that falter. Vuelio has always evolved to meet the challenges of the comms industry, which is why ...

Audiences are increasingly on the lookout for trust signals before they engage with a brand or organisation, and what could be more trust-worthy, and engaging, than a high-profile CEO who is willing to speak up ...

With each IWD comes plenty of carefully considered rhetoric on how far women have come in the comms industry… and just how much further we have to go for true equality. But what is the ...

While AI is a powerful catalyst for workflow efficiency and creativity, it is also an accelerant for the spread of false or misleading content. Comms practitioners will have to deal with both sides of artificial ...

In a professional landscape often defined by its changeability, the question of what public relations actually is has long been a subject of debate. This month, the Public Relations and Communications Association (PRCA) provided a ...

The Vuelio Media Database has a dedicated team of researchers constantly updating and enriching journalist and broadcaster information for our comms community looking to connect with the media. Read on for the new opportunities for ...

With the country readying itself for a new devolution framework, what changes are coming up in justice, healthcare, and education? And what do public affairs and comms professionals need to work into their strategy for ...

While the days of a stable, single-route news cycle are long gone, the modern media ecosystem can still be successfully navigated by comms teams… providing they pay attention to all possible diversions and directions a ...

Political comms reflect the current chaos of the political climate. To help make sense of the uncertainty, Vuelio partnered with the Institute for Government alongside former No. 10 Press Secretary and The Rest is Politics ...

It’s time to look forward to what the year ahead will bring, and to leave some bad PR habits behind. If you’re yet to make your own resolution for 2026, pick one or more from ...

In the year when AI promised to super-charge the creative side of comms (and did so with rather mixed results *ahem* Coca-Cola and McDonald’s), PR teams continued to hit it out of the park with ...

2025 was a year of constant upheaval for all of the creative industries, as comms teams battled with the possibilities and realities of AI adoption; the media was irrevocably changed by the impact of LLMs ...