Jen Stanbrook is the Top 10 Interior Design Blogger behind Love Chic Living. Jen posts advice on how to easily transform a room, improve your living space with the help of interior design trends, or add a bit of colour. Love Chic Living is a finalist in this year’s Vuelio Blog Awards. We caught up with Jen to talk about room makeovers, working with PRs and having integrity.
How would you describe your blog?
Love Chic Living is a home and interiors blog showcasing inspirational yet achievable design for a family home. It’s evolved a lot over the last five years, responding to my readers and my own tastes too. As my skills as a blogger have developed I’ve been able to feature more diverse and interesting posts, reacting to the market and readers’ demands.
Why did you start your blog?
I started the blog as a platform for my love of home and interiors. I’d always wanted an interiors shop but a young family meant that was a little out of my reach at the time, so writing a blog about all my ideas was the next best thing. And I’m still here almost six years later doing exactly the same thing.
What’s your favourite thing to blog about?
My favourite blogging topic has to be room makeovers. They’re the most popular with readers too. They’re hard work and don’t necessarily come around very often but when they do, they make a very satisfying blog post. Brands are also now much more creative in the way they like to collaborate, and I love the way there’s always something new and fresh to work on for me and my readers.
How do you manage your photography?
It’s taken me a long time to get better at photography, but I’ve done a few courses and slowly improved my camera, lenses and setup. There’s always room for improvement of course, and I’m constantly learning how to get the best shot that shows the setting or products off to their best advantage.
What’s your favourite interior?
I’m really pleased with my recent living room makeover. Like other bloggers and stylists I’ve embraced the dark wall and tried it out in my own home. I wanted to show people how it could work and what it looks like in an ordinary home. I think readers really respond to that, I know I do.
What makes your blog successful?
Good question! Honesty, integrity and keeping it real. I hope I achieve those aspects in most of the posts I create, whilst also giving a little bit of me too. After that, it’s just relentless hard work, staying relevant and developing ideas, skills and features to keep things fresh. It’s exceptionally competitive so it’s important to do your own thing, and focus on the things you love rather than watching what others are doing.
How do you like to work with PRs?
I love working with PRs and brands on a long term basis. I like clear, honest information from PRs, creative campaigns and realistic budgets and timescales. I’m professional and straightforward to deal with and enjoy those qualities in PRs and the projects they run. I have a lot of contacts that come back to me multiple times for further projects, which is incredibly satisfying.
What one thing should PRs know about you?
My inbox is never ending! I endeavour to reply to emails quickly but it’s not always possible so don’t chase me 24 hours after your first email if you’ve not heard back from me. I read all of them, and answer most. Eventually.
What other blogs do you read?
I read all the fabulous interior blogs I can of course, including more established and newer, up and coming. I also read a few lifestyle and beauty blogs. I’d read more if I had more time!
Jen, Love Chic Living and thousands of other bloggers, influencers and journalists feature on the market-leading Vuelio Influencer Database. Find out how you can reach them all here.