Brenda Cuby is the blogger behind The Green Familia, which was recently ranked in the top 10 Green Blogs. Helping families shop green and live a more eco-friendly lifestyle, The Green Familia is packed with tips for anyone who wants to be more environmentally conscious.
We caught up with Brenda to find out how everyone can make changes to make a difference, climate change starting to get the attention it needs and how she works with PR.
How do you describe what you do?
I am a light green blogger, who blogs about easy ways to make eco/ethical changes to your life. We highlight products that you can use that will help our readers to become greener and do their bit. If we all make small changes then the world makes big changes.
How important is social media to your blog – are any channels more important than others?
Social media is very important it drives traffic to our blog and allows new people to find out what we do and the different ways they can make a difference. I find Twitter used to be a big platform for us, but Facebook has become more popular. I know we need to do more with Instagram and YouTube and eventually we will move into these platforms.
Climate change is in the news a lot, do you think it’s getting the attention it needs?
I think that finally attention is gathering traction, but I think there is still more that can be done. I notice more friends are thinking about the planet now than they used to which is great.
What do you think Extinction and Greta Thunberg have done for the conversation?
I think they have been brilliant for the conversation. Greta has caught the attention because of her age and her passion for the cause and because she is very articulate. I love seeing how engaged this generation are with the conversation and that gives me hope.
Who is ultimately responsible to make change?
We are all responsible for change, if we stop using plastic bags, they have to stop manufacturing them. If we stop eating junk and start looking at what we are consuming and how we consume it then we take the responsibility.
What are the most important steps people can take at an individual level to be more green?
Recycling on all levels will help. Make ethical choices, learn and educate ourselves into how we can make changes. Try to reduce our carbon footprint.
What advice would you give PRs and comms?
Keep engaging in the conversation.
What are the best campaigns you’ve collaborated on?
Frugi, E-on, Wikaniko and Electric Transport.
Do you accept press releases?