Marcel Klebba, or MK to those in the know, is a rising star in the PR industry, with his award-winning blog that has once again been named in the Top 10 UK PR Blogs. A master networker in the industry, MK’s blog features interviews with leading comms voices as well as posts following his career and experience of PR.
We caught up with MK to find out what advice he has for PR students, why he’s launching ‘Comms School’ with Stephen Waddington and what PR blogs are on his reading list.
What’s in store for the blog in 2019?
I’m running a marathon*. Promise I won’t be trying to top your top fitness bloggers list, but there might be a few updates on how my training is going and a few lessons that this journey teaches me. But I’ll be also exploring the fascinating world of communications, building networks and succeeding in careers.
What’s the biggest issue facing the industry (outside of Brexit)?
Fake news. Not a new phenomenon but more amplified than ever. Comms professionals need to be aware of it and act upon it.
Are traditional media outlets losing their importance to the industry?
No. Some of our target audiences will be still reading press and will treat it as the most reliable source of information. Personally, I couldn’t live without having a flick through The Economist each Friday and City AM each morning (both in print, of course!).
What’s the best campaign of 2019 so far?
Aren’t we still in February, though?! I was really impressed with how WWF used the #10YearChallenge trend on social media to raise awareness about plastic pollution and global warming.
What advice would you give students looking to join the PR industry?
Start blogging and create a network. Stephen Waddington and I recently started a community called Comms School, which aims to help students get ahead. Blogging helps you explore a plethora of subjects, makes writing a habit and, most importantly, helps you connect with some brilliant people.
What are your best pitch tips for PRs?
Know the outlet you’re pitching to. Do your research. Make the pitch short and snappy.
What other blogs do you read?
There are a few solid ones in PR community. I’ve always read Stephen Waddington’s blog; work from Ella Minty is always thoughtful and engaging; Scott Guthrie always teaches me something new about influencers, and there’s many more.
I shouldn’t forget those who are still students or only recently graduated, just like me. Jessica Pardoe does amazingly well, and I’ve also started following some other luminaries including Beth Smith, and Ulster PR students who are running their community blog. My Friday mornings wouldn’t be the same without PR Place, edited by Richard Bailey, and its regular roundup ‘This week in PR’.
Metia, where I work, also runs a resourceful blog, full of insights into the world of marketing, that I read regularly, too.