My weekly pick of comms news curated via @CisionUK. Happy weekend!
“Leading digital marketing agency SiteVisibility has announced that its unique series of SEO blog posts has been transformed into an eBook and will be sold on Amazon priced £1.99 with all proceeds going to charity. The funds made from the sale of the book, which provides an alphabetical step-by-step guide to SEO for business leaders, directors and CEOs, will be donated to the NSPCC as SiteVisibility aims to raise at least £1600 this year for its chosen charity.”
“SEO is changing and we have now entered the age of content marketing.
The divide between online marketing and classic marketing and advertising is closing fast with creativity and design now essential elements of an SEO campaign.
SEO is dead!
Every other article seems to be screaming at us that the end is nigh. It’s pretty tiresome to read sensationalist articles with provocative headlines and little else in substance.”
“It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey.”
“Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content.”
“Infographics platform Visually has launched a marketplace to connect designers with those needing infographics, such as news outlets.
The platform will also provide opportunities for journalists and storytellers, as they can be commissioned work on a data visualisation that requires journalistic research, Stew Langille co-founder and chief executive of Visually told Journalism.co.uk.”