Last Updated 12/09/2018
Holding onto the crown in top place is Mad About The House, created by award-winning journalist, Kate Watson-Smyth. With over 20 years’ experience writing for national newspapers including The Independent and The Financial Times, Kate has brought her love of property and interiors from the broadsheets to the web with Mad About The House. Documenting her design journey and renovating her property, Kate uses her blog to give readers plenty of inspiration of how to make the most out of their home and show their personality. Not only was Kate a multi-award-winning blogger at the Vuelio Blog Awards, including Best UK Blog in 2016, she has authored two books, Mad About The House and Shades Of Grey, sharing her philosophy that your home should tell a story.
Shooting up the ranking to second place is The Design Sheppard. The blog was founded by Stacey Sheppard, who discovered her love of design while writing for Designer Kitchen & Bathroom magazine and originally used the blog as a place to store all the inspirational ideas and projects she came across while researching articles. The Design Sheppard has now grown into one of the leading interior design blogs in the UK, providing readers with ideas and inspiration on how to transform their home, whether it’s giving your bedroom a makeover or keeping up with the latest trends in fabric.
Want to learn more about this blog? Read our blogger spotlight with The Design Sheppard.
Moving into third place is Dear Designer’s Blog. Carole King started Dear Designer’s Blog back in 2009 so she could share anything that inspired her, from a beautiful house to the latest product, creating her own library of style inspiration. Dear Designer’s Blog has turned into Carole’s full-time job, creating content covering everything interior design, from mastering the art of a mood board to recreating the Scandi look in your own home. Carole is also co-editor of Heart Home, the UK’s first digital only magazine focusing on British homes and British design.
Want to learn more about this blog? Read our blogger spotlight with Carole, author of Dear Designer’s Blog.
4. Swoon Worthy
Taking the number four spot is Vuelio Blog Award winner, Swoon Worthy. Created by Kimberly Duran back in 2010, the content and social media expert turned her passion for interior design into an award-winning blog. Fans of bright colours and animal print are sure to find design ideas from Swoon Worthy, including cost-saving tips on refreshing a kitchen on a budget or transforming a guest bedroom. Describing her style as ‘Eclectic Boho Glam’, Swoon Worthy is perfect for lovers of vintage and texture.
Want to learn more about this blog? Read our blogger spotlight with Kimberly, creator of Swoon Worthy.
Love Chic Living is an award-winning blog created by interior design lover Jen Stanbrook. Turning her passion for creating mood boards and designing her dream home into a leading UK blog, Jen shares her own style of modern and contemporary design, inspiring readers to get creative in their own space. Providing tips on how to make your home appeal to buyers or decorate the dream holiday cottage, Love Chic Living is perfect for giving practical interior design advice without losing your own personal style. Whether it’s your first time tackling a project or you’re looking for some inspiration to give your home a new look, Love Chic Living will give you plenty of food for thought.
Want to learn more about this blog? Read our blogger spotlight with Love Chic Living.
Created back in 2009 by Rachel Newcombe, Fresh Design Blog shares the latest interior design trends and accessories for any budget. Keeping up with the latest products, from high street names to up and coming designers, Fresh Design Blog is the best place to stay up to the minute without breaking the bank. From practical tips like how to paint a skirting board to road testing quirky cactus-themed accessories, Rachel combines helpful advice with inspirational design ideas for anyone looking to inject their own personality into their home.
Want to learn more about this blog? Read our blogger spotlight with Fresh Design Blog.
Antonia Ludden is a self-confessed home interiors enthusiast, creating #tidylife back in 2012 to share her decorating and home organising ideas. Antonia has worked with a number of well-known brands, including Homebase, Habitat and IKEA, and has recently become a Wayfair home expert. #tidylife gives practical advice on how to keep a clutter free home without losing your own style. Sharing a mix of interior design tips and trends, #tidylife posts about a variety of topics from how to refresh your wall decor and the best ways to declutter a house to get a quick sale.
8. Cate St Hill
A brand-new entry into our ranking is self-titled blog, Cate St Hill. Creating the blog back in 2011, Cate wanted to share her ethos of ‘simple interior design for everyday living’, embracing the Scandinavian style and neutral, understated decor. Rather than focusing on the latest trends, Cate encourages her readers to invest in their space and focus on objects and a style that tell a story. Creating her own hashtag, #thesimpleeveryday, Cate has gained a dedicated social following who share her way of thinking and interior design style.
Another new entry is Apartment Apothecary, started back in 2013 by Katy Orme who wanted to share her budget friendly tips of how she was improving her home. Putting her advice into practice, Katy uses her own home to showcase interior design tips. Apartment Apothecary posts about making a small budget go a long way or transforming a small space into an amazing one, from kitchens to bathrooms, Katy has ideas to suit every style, size and budget. Documenting her own home renovation through Apartment Apothecary, Kate brings a personal touch to her posts through her writing and photography, many of which feature her loveable dog Otto!
10. Lobster and Swan
Rounding off our ranking is another new entry, Lobster and Swan. Written and created by Jeska Hearne she wanted to share her love of beautiful surroundings, from interiors to accessories which hold a story. Passionate about inspiring creativity in her readers, Lobster and Swan has design tips aplenty, from how to create your own wreath to reviews of books which have got her creative juices flowing. Jeska runs a sustainable lifestyle store alongside Lobster and Swan so readers can shop the style she posts about, from baskets to vases.
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.