Last updated: 11/05/16.
1. Poppy Loves
Covering topics such as food, fashion, beauty, design, hotels and travels, Poppy Loves offers a lively take on life in London. The author who goes by the same name as the blog uses her site to provide reviews of cafes, events, boutiques, markets, and to uncover some of London’s hidden gems.
Having been listed as one of The Evening Standard‘s Power1000: London’s Most Influential People and appeared on ABC’s Good Morning America, it’s surprising to think that Sasha Wilkins once choose to be an anonymous blogger. Founded in 2006, it was wasn’t until three years later that Sasha decided to out herself in an interview with Grazia in 2010. Known for blogging about everything from architecture, food, fashion, philanthropy to her thoughts on life and love, Sasha’s blog is well-rounded and has a devoted following.
What started as a past time at university quickly turned into a full-time job for twenty four year old blogger Laura Hyatt, the author of Heroine in heels. Mancunian- turned Londoner Laura Hyatt uses her blog to document her adventures in London, via swanky bars, intercontinental restaurants, and the capital’s most exclusive hotels.
Previously featured on our top 10 luxury travel blog ranking last month, Angie’s blog has also made it onto our London lifestyle ranking. As well as featuring Angie’s trips abroad, her blog also reveals hidden hot spots in London like the narrow enclaves of Soho, sushi restaurants, to partying at well-known venues like the Dorchester.
Authored by 30-something couple Paula Holmes and Danny Denhard, The LDN Diaries is an award-winning UK lifestyle blog catering to those who want to discover the best of what London has to offer. Using their vast knowledge and expertise, both Paula and Danny inform their readers about the latest fashion, beauty trends, recommendations on where to eat out, and the best arts venues to visit in London.
Homegirl London blog specialises in lifestyle and interior design. For those looking for ideas on how to decorate their home in style, Homegirl London provides useful tips on furniture stores in London as well as restaurants, interior design trends, to the things she likes to get up to when she is in hipster hotspot Haggerston.
Tania Bunic is one cool chick! With a strong sense of her own personal style, Tainia effortlessly oozes swag. For those wanting to look hip and trendy The London Thing offers vital fashion and beauty tips. However Tania is far from being a one-trick pony; she also uses her blog to share her experience of foodie tours across Marylebone, ice skating at Somerset House as well as the tantalising experience of having tapas at Laxeiro Columbia Road.
Fiona Maclean is an award-winning freelance marketing consultant, writer and the author of London Unattached. Having been born in London, Fiona uses her extensive knowledge of the city to cover its rich heritage and culture, and events taking place in the capital such as performances at the English National Opera to wine tasting in West London.
9. Zoe London
Featured in Vice, Vogue Brazil, Kerrang Magazine, and OK Magazine just to name a few, Zoe London’s blog has created quite a buzz. Founded in 2010 Zoe uses her blog to share what she is most passionate about – music, fashion, beauty, food, and lifestyle. Her blog features music festival recommendations, fashion tips, and restaurant guides.
10. Lela London
Featured Marie Claire, The LA Times, and The Telegraph, Lela London has made a name for herself in the blogosphere. The half British half American blogger uses her platform to share her colourful life in London from her regular outings to Camden market, celeb hangouts like Gaucho to cultural trips to the National Portrait Gallery.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these London Lifestyle blogs and their authors can be found in the Vuelio Media Database.