Last Updated 01/02/2017
Moving up to first place is HTF (Hit the Floor Magazine) which was created in early 2010 to provide exclusive features, backstage insight into the hottest gigs and artists, reviews, and to promote new talent. As a multi-genre platform, HTF presents an eclectic selection of urban, electronic, indie, metal, pop, and rock music, as well as running regular competitions, and interviews.
Joshua Brill and Aaron Levvitt established STW in 2011 as a place for them to talk about the music they love. In six years, the team has multiplied, with regular contributors, events staff, and even their very own Resident DJ. Each week, STW prepare fans with a Monday Morning Mixtape, curated by a mix of DJs. Over the years STW has become a platform for music lovers to discover new sounds through their music lists, festival line-ups, interviews with upcoming and established talent. STW also hold sell-out events, including the upcoming Stamp the Wax presents Gaussian Curve.
Glasgow-based Tom Johnson created GoldFlakePaint in 2010 to write about the music he loves. The beautiful and sleek design may be mistaken for a magazine, but with an international team of writers, GoldFlakePaint continues to promote and introduce new and upcoming alternative talent. Allowing their readers to get the know the people behind the music they enjoy, the blog offers feature interviews with the likes of Vagabon, Kevin Devine, and Max Jury.
TEST PRESSING was founded by Paul Byrne (a.k.a Apiento) in 2008 to post tracks and mixes which fit into the ‘Balearic’ (also known as Ibiza trance) genre. After joining forces with Robert Harris (a.k.a Dr Rob), the site evolved into one which features reviews on a mix of alternative sounds, interviews, mixes and playlists, and tour dates.
We Plug GOOD Music (WPGM) was established with the aim to showcase and feature the best new and upcoming music from around the world. Created by Ayodele Adepoju in 2009, WPGM has grown to become a widely read resource in the music world, with contributors from across the globe. The blog contains a combination of EP, gig, and album reviews of artists including The Deportees and Bonobo. Regular WPGM series include music recommendations, in-depth commentary pieces, feature interviews, and round ups of the best albums.
6. A&R FACTORY
A&R Factory was created in 2012 and has now grown into one of the most respected music industry related blogs. Taking form as a platform for new talent, A&R Factory focuses on providing its extensive readership with news on emerging musicians and bands. With a readership of publishers, labels, and radio stations, A&R Factory is always on a quest to find the next big thing.
Electronic music blog Harder Blogger Faster was created in 2009 by freelance journalist Andrew Rafter to cover the industry’s news and reviews. Introducing new genres of music and artists to their music-savvy readers, Harder Blogger Faster provides endless features including premieres and reviews of emerging and established artists, interviews with dance music legends, and a variety of the hottest downloads and streams.
Well known by pop fans for the This Must Be Pop Live, a showcase of the best emerging talent, which ran from 2011-2015, This Must Be Pop was created by Jessica in 2003 at the age of 15. Jessica continues to maintain the blog alongside her career in A&R and music management, sharing industry news on upcoming pop songs and artists.
The Blue Walrus (TBW) was created in 2006 by digital entrepreneur Tim Dickinson, to share his passion for eclectic new music and post monthly mixtapes which others could enjoy. Now alongside his team of music enthusiasts, The Blue Walrus is still a haven for discovering new tracks and alternative artists. The blog also lists useful resources such as links to the teams’ favourite blogs, labels, magazines, and shops.
Founded by media and technology analyst Mark Mulligan, Music Industry Blog exists as a source for readers to find insight on the changing digital music industry and his informed opinion on how to create a new music business model. Music Industry Blog features news on technology and music, while analysing the market through meticulous and thorough research.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these music blogs and their authors can be found in the Vuelio Media Database.
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