The world of visibility is changing fast. As large language models (LLMs) like ChatGPT become new information gatekeepers, PR is no longer just competing for audience attention. It’s competing for algorithmic inclusion. In a digital ...

Almost 400 individual journalists across 25 news media outlets in the UK rushed to report on Rishi Sunak’s 2021 Spring Budget in just two days. While many of the articles focused on the specific announcements ...

In its eleventh year, the Amec Global summit last week in Prague was focussed on data, algorithms and analytics. Panels discussed the future of measurement and the need to link PR and communications to audience ...