Friday’s Online Influence Awards brought together the best of bloggers, vloggers, instagram campaigns, celeb Cameos and more. Here are three quick bits of advice for getting in touch with the best of the best when it comes to UK Food & Drink, Health & Fitness and Interior Design influencers…
1) Best Food & Drink Blogger – Becky Excell
‘I love collaborating with brands and using their products directly in my recipes – often it’ll help me to come up with new and exciting bakes that I’d never have even considered otherwise.
‘PRs can happily just contact me via the contact form on my website, which will land straight in my inbox.
‘The one caveat I have is that the product has to be gluten-free. I do get emails asking me to collab, then I find out that the product isn’t even gluten-free!
‘I’m passionate about food photography, but I love creating recipe tutorial videos over on my YouTube channel, too. So, either works for me!’
Read more from Becky Excell in our Blogger Spotlight.
2. Best Health & Fitness Blogger – Elle Linton, Keep it simpElle
‘I’ve found longer term collaborations to be much more enjoyable and real. After everything that has gone on in 2020, I’m even more careful about the brands I collaborate with – I’ve always taken a stand for diversity and that won’t change. If I work with a brand, I want to see that they are walking the walk.
‘Email is definitely the best option for getting in touch. And of course, I would expect the PR has done their homework and know enough about me to know if I’m a good fit for the brand. Content wise, I’m open to ideas. I, personally, enjoy creating content on my blog as it has more longevity, but I understand that social media is very popular right now. At the end of the day, I do like to create my own adventures and if a brand wants to come along for the journey, that’s a bonus.’
Read more from Elle Linton in our Blogger Spotlight on Keep it simpElle.
3. Best Interior Design Blogger: Sophie Robinson
‘Be really clear on your campaign objectives and pick a blogger who is in line with those brand ideals. I’ll never forget a PR asking if I’d like to be the face of a new trendy kitchen range they were launching. I said, ‘Sure send me over the images of the kitchen’. Well, it was grey. I thought… don’t you know who I am!’
Read more from Sophie Robinson in this Blogger Spotlight.