If last Friday’s Online Influence Awards have got you itching to get in touch with the winners for future campaigns and collaborations, look no further. Here are four quick tips for working with the champs:
1. Best UK Dad Blog – Dad Blog UK
‘I am always happy to hear from PR representatives and brands. If you are inviting me to an event, I need as much notice as possible (us mummy and daddy bloggers often have to arrange childcare).’
Read more from our Blogger Spotlight with Dad Blog UK’s John Adams.
2. Best UK Health & Fitness Blog – The Runner Beans
‘Don’t send blanket emails – engage with the blogger and target them with the right product for them. Understand how they work and it will create a more symbiotic relationship for everyone.’
To understand how Charlie Watson works, check out the full interview.
3. Best UK Interior Design Blog – Sophie Robinson
‘Be really clear on your campaign objectives and pick a blogger who is in line with those brand ideals. I’ll never forget a PR asking if I’d like to be the face of a new trendy kitchen range they were launching. I said, ‘Sure, send me over the images of the kitchen’. Well, it was grey. I thought… don’t you know who I am?!’
Get to know Sophie Robinson better here.
4. Best UK LGBT+ Blog – LesBeMums
‘Don’t just include or invite us because you feel you have to; include us because you want to. We get a lot of emails – especially during Pride season – asking us to promote XYZ or be a part of a Pride-related promotion, but we are quick to realise when we’re being used as their token diverse family, because we’re quite often the only diverse family invited or there’s radio silence from that PR the rest of the year!
I’d love to one day be part of a team or ambassadorship where families like mine or those of different colour are the MAJORITY!’
Find out more about Kate Everall and her wife Sharon’s work in our interview.