In marketing, the term integrated campaign is used widely and often loosely. Merely launching multi-channel ad campaigns doesn’t necessarily make them integrated. But before we go any further, let’s take a moment to understand the ...

An interview with Sarah Colvine, author of Brass Buttons & Confidence, a fashion, lifestyle and beauty blog. Sarah spoke to us about what goes in to starting a new blog, the importance of networking with ...

With 27 days to go before polls open, social media has become a battle ground for election campaigns and political coverage in the UK. While there’s still a way to go before networking platforms dictate ...

Daney Parker at PR Moment has an interesting take on our 2015 Social Journalism Study, including some great insight from Canterbury Christ Church University’s Kris Pole, who authored the study. Here’s a snippet: The greatest ...

Blogger spotlight with Stacey Orr, author of Stacebuds, a blog covering food and restaurants in Edinburgh. Stacey talks to us about how her blog has evolved since it first started in 2013, working with marketers ...

A guest post by Matt Webster, co-founder and client services director of Media Bounty, a digital marketing agency. Matt discusses the importance of showcasing a brand’s heritage to play on the consumer’s sense of nostalgia, which can help ‘cut through ...

What makes for good PR? Before we answer that question, let’s have a look at some common examples of bad PR that have been stamped with the dreaded #PRFail hashtag on Twitter in the past ...

The launch of the Apple Watch this week has been a hot topic online with news, reviews, first impressions and cheeky references trending across social networks. The so-called smartwatch which comes equipped with advanced functions including voice ...

This is the first look at the UK results of Vuelio Social Journalism Study 2015, which is all set to be published tomorrow. The latest instalment of the study explores the ways that journalists are using ...

The Guardian tops the list of the most popular UK newspaper sites on Twitter followed by The Daily Telegraph and the Daily Mail, according to a Searchmetrics survey on the most tweeted UK newspaper sites ...

Social media has been a popular medium used by people world over to convey their New Year wishes to friends and loved ones. According to a Cision Social Media analysis, there have been over 29 ...

Here’s a look at the top 10 stories that made, shook and shaped the UK PR industry in 2014, according to @DayalPriyanka. 1. Mastercard #PRFail An email from Mastercard’s PR company reportedly asking journalists to tweet about the credit ...

Steve Lipscombe, managing director of creative communications agency RONIN Marketing, spoke to Cision about the changing nature of marketing campaigns, the role social media plays in communications today, why he loves what he does and his ‘nasty little ...

The weather has turned and so has the flavour of advertisements because it’s that time of the year when all things lead to Christmas. While the hashtag #Christmas has been trending on Twitter for the ...

It’s Halloween and social media is brewing with tricks and treats as brands try and outdo each other for the most spooktacular spot. Here’s our pick of the top 10 brands on social media this Halloween. ...

The biggest PR blooper of the year on social media goes to MasterCard UK’s agency who, in an effort to promote the brand’s sponsorship of the BritAwards, demanded journalists promote the event on Twitter using ...

How is “the most serious health emergence of modern times” being monitored by the media? The Ebola virus has been shaping the agenda of media around the world in recent months, resulting in impressive numbers ...

Digital communications has made authors, publishers and moreover critics of us all. A single negative customer experience shared as a simple rant on Facebook, Twitter or any other networking platform is enough to send the ...

The role of Twitter has been crucial in communications surrounding the Scottish Referendum debate and if the analysis of the hundreds and millions of tweets #IndyRef generated on the microblogging platform is anything to go ...

News of the 82 year old Palmira Silva, who was beheaded in North London on 4 September spread like wildfire on Twitter with scores taking to the microblogging platform to express their horror and speculate ...