The Public Relations and Communications Association (PRCA)’s UK PR and Communications Census for 2021 has heartening financial results for the industry as a whole, but a clear message that more needs to be done on ...

In need of media coverage for your brand, client or research? Ransacking the #JournoRequest hashtag for asks from UK journalists might seem like a quick solution for finding contacts, but here are six reasons why ...

‘We have fires, floods and droughts in all corners of the Earth currently. Many, many people are suffering in the Global South already with famine and untold hardship – our world is only heading one ...

This is a guest post from ADPR owner and MD Kate O’Sullivan. As much as I hate to admit it, client relationships don’t always turn out the way we expect or hope. If you work ...

This is a guest post from Prezzybox PR & marketing executive Alex Spencer. As in-house PRs, it’s the job of me and my colleague Chloe to manage Prezzybox’s brand reputation, promote the brand as much ...

This is a guest post from Fibre’s Alice Wilks, digital PR specialist. When you hear the term ‘reactive PR’ you might imagine frantically releasing press releases to counteract a scandal. That’s one kind, for sure! ...

This is a guest post from Degreed’s Global Head of Comms, Content & Client Advocacy Teams Sarah Danzl. As the saying goes, teamwork makes the dream work and it’s a priority for all team leaders. ...

This is a guest post from Life Size PR Trainee Helene Lamprecht. Generation Z (Gen Z), which refers to all those born after 1995, is dominating and reforming the global economic landscape. Currently, they make ...

This is a guest post by Lis Anderson, director of AMBITIOUS. Micro influencers are a growing market with an estimated value of 13.8 billion dollars in 2021, and a massive increase expected again in 2022. ...

The relatively short break the climate got from harmful emissions during lockdowns across the world is over – the planning for net zero has to start now. That ‘E’ part of ESG planning – environment ...

This is a guest post written by Sharp Relations founder AJ Sharp. Writing this article made me realise we’re extremely lucky that we genuinely don’t have any clients that I would describe as ‘difficult’. However, ...

The Public Relations and Communications Association (PRCA) has launched its Small to Medium Enterprise (SME) Group to provide an online and physical platform for the sharing of ideas and advice within the sector. The SME ...

This is a guest post from Paul MacKenzie-Cummins, founder and managing director at Clearly. It has been interesting to observe the number of companies that have opened an overseas office since the UK voted to ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. We work in a sector where buzzwords and acronyms fly around like crazy. Some of us have the distinction of having come ...

While the UK PR, comms and media industries are making efforts to improve on inclusivity, one marginalised group in particular is the focus for Cassius Naylor in his work as chair of the Financial Times ...

The healthcare sector has been under extraordinary pressure throughout the pandemic and new technologies and processes have had to be adopted and embraced across all departments – particularly in communications. One thing that has helped ...

This is a guest post from Sir Vince Cable, former leader of the Liberal Democrats and a former Secretary of State for Business, Innovation and Skills. COP26 is a vast intergovernmental conference under United Nations ...

Laura Rettie is the chief communications officer at 71a, the digital marketing consultancy created by the team behind the financial comparison site money.co.uk. The pandemic has hit the high street hard and led to the ...

The Public Relations and Communications Association (PRCA) has confirmed the formation of its Global Advisory Board to expand the Association’s international support of PR professionals. The Global Advisory Board is made up of internationally recognised ...

This is a guest post from Pearl M. Kasirye, head of PR at Pearl Lemon. She works in reputation management, crisis communication, and loves the challenging aspects of her profession. One of the most complex ...