So really appeal to those whose heads are in the clouds but feet are firmly on the ground. It’s not about spending months in luxury hotels or packing it all in to travel for our demographic. While I absolutely love reading blogs from those who’ve managed to do this, it’s just not what we’re about.
As for what makes it different, well, we have a few writers. While I write most of the features, there’s our We Ask a Boy lifestyle pieces written by my PR husband David, and we work with a range of excellent bloggers who provide brilliant content on what matters to them, from politics to feeling homesick.
We also run a blogger outreach programme whereby we task our favourite bloggers to review restaurants, hotels and spas, so we get a real range of voices writing for us.
as I span travel and lifestyle, I’ll have to say The Travel Hack, as she was the first travel blog I was ever really introduced to – she’s a great writer and I can’t wait to see which direction she takes her blog now that she’s expecting.