Updated on 29/01/2020.
‘I make videos’ is how our number one vlogger in the UK still describes himself on his YouTube About page. Whether or not Swedish vlogger Felix Arvid Ulf Kjellberg’s recently-announced break from doing this will be long, short or indefinite, his mix of Let’s Play and comedy content is still incredibly popular across the world, attracting huge volumes of viewers and followers across social media as well as legions of fans ready to read the story each time he hits the news.
‘You thought I was joking when I said I’m taking YouTubers to a whole new level? I’m proud to be a Youtuber. Youtubers can do anything, and do it well’ is how KSI (aka Olajide Olayinka Williams ‘JJ’ Olatunji) recently summed up his feelings on being part of the vlogging community branching out into other media. Having grown his subscriber base with commentary videos on FIFA videogames, KSI has gone beyond e-sports to actual boxing rings, with two matches against fellow YouTuber Logan Paul. Next on his list for a bout is Logan’s brother Jake Paul – definitely something to watch out for.
Soccer (football, if you’d rather) skills are what Billy Wingrove and Jeremy Lynch share on their channel. You can find a mix of play tutorials, their live performances, football (or soccer) related entertainment and pranks. As well as attracting lots of subscribers, their videos have also attracted collaborations with high-profile names from off the football pitch including Lil Jon and Sigur Rós.
Daniel Robert Middleton – or DanTDM – vlogs daily about a plethora of video games, but the home of Steve and Alex is where he spends most of his time – that’s right, Minecraft. Pokemon also gets a lot of coverage, so Pokemon GO over to his channel if you’re in need of a vlogger who knows his Charizards from his Jigglypuffs and the best way to escape an Enderman. 9/10 Creepers would recommend before going ‘ssssSSSS BOOM’.
‘If you want to see videos with “KSI”, “my girlfriend” and “the Sidemen” in titles, you’ve come to the right place!’ As well as these topics, Miniminter Simon Minter vlogs about much more. Starting out with FIFA games commentary (as many of the best do) back in 2008, over the last year Simon has attempted rapping, visiting every Premier League Stadium in 24 hours, and eating 10,000 calories over the course of a day. Basically, he’s been busy, and like the others in our top five, he hasn’t budged from his place in last year’s blogger ranking – not bad for a rapper/Premier League Stadium visitor/10,000 calorie eater.
If you’re part of the ‘Ali-A Army’, you’ll already know Alastair Aiken. Vlogging gameplay across Playstation 3 and 4, Xbox One, Xbox 360 and Wii U, Ali-A is highly skilled in videogaming (particularly Call of Duty and Fortnite) and shares his wins and losses with a current enlistment of 16.4m YouTube subscribers.
Patricia has so far welcomed 2.85m subscriber to her ‘Bright’ world on YouTube. Her female-focused channel covers fashion, beauty and hair as well as style and ‘random life advice’. Already covered this year: the new Ivy Park x Adidas range, what luxury items not to spend your money on and ‘how to thrive’, showing Patricia’s broad and varied range and we can’t wait for what’s next.
8. More Zoella
If you want more Zoe Sugg, aka Zoella – previously named the UK’s wealthiest female social media star under 30 – you can find a lot of her on this YouTube channel. Vlogging regularly about her life as a successful social media star, Zoella’s videos take in her trips across the world – you can vicariously travel across the globe without even leaving your bed/chair/ train/wherever you watch YouTube videos.
Sibling-of-Zoella Joe Sugg shares what he gets up to on his days off on his second channel ThatcherJoeVlogs. Why ‘Joe Thatcher’? Joe used to work as a Thatcher. Why not called StrictlyComeDancingWinnerAndSuperPopularVloggerJoeVlogs nowadays – we don’t know. But, that’s what he is. And his videos about trips to Australia, pranks and filling his friends’ rooms with balloons are popular with his 3.62m subscribers – each regularly get over 100K views.
Callum Airey (or sometimes ‘Calsqueezy’ to his friends) joined YouTube in 2010 and has since made over 1.2k videos, amassing 3.29m subscribers. ‘I make videos of me and my friends messing around. That’s honestly the best way to describe my videos!’ It’s also one of the best ways to grow a successful YouTube channel. Blindfolded fast food quizzes, eating the biggest pizza and whisper challenges help (*whispers* congratulations on making our top 10 UK vlogs, Calsqueezy).
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with vloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s vlog ranking methodology takes into consideration social sharing, subscribers, topic-related content and post frequency. Profiles of these vlogs and their authors can be found in the Vuelio Media Database.