Influencer marketing is by no means a new phenomenon, but PRs are still making common mistakes when it comes to outreach. Sending blanket emails and expecting social media influencers to work for free is still ...

On 8th June, Shepherd’s of Westminster will open its doors for a general election party like no other. We know that a snap election is something of a tumultuous time if you work in communications and ...

Despite the election campaign being suspended for a few days as a mark of respect to the victims of the attack in Manchester, it’s been an eventful week on the election campaign trail. With UKIP’s ...

Not all heroes wear capes or actively court publicity. Some prefer to work quietly in the background keeping us all safe. Maintaining your anonymity is understandable when you are fighting international criminal gangs and stopping ...

Following the appalling attack in Manchester this week, attention has inevitably focused on the UK’s counter-extremism and counter-terrorism policies. We’ve therefore put together a briefing on Prevent – the UK’s controversial anti-extremism strategy. An updated ...

We may already be halfway through the year, but it’s not too late to create brand awareness. In order to stand out from the crowd, you need a strong brand. If you want to make ...

When it comes to brand reputation, you are only as good as your customers perceive you to be. Gone are the days of one-way marketing to prospective customers, now brand reputation is completely dependent on ...

We’ve updated our Manifesto Infographic with the key policies from UKIP’s manifesto launch yesterday. How do they stack up against the other major parties’?  

Dan Cooper comes from a long line of gardeners. His grandparents were avid gardeners and imparted much of their wisdom to him. According to Dan, his childhood was defined by plants, experimenting with seeds and ...

It’s pretty clear where the majority of the UK’s “popular” press hold their political allegiances. Most of the so-called “red tops” are red only in the colour of the mastheads. So does the loyalty go ...

What can you buy for 10p these days? Very little but one newspaper editor is hoping a 10p rise in their cover price will buy them a future in journalism. The editor of The Guernsey ...

This week saw the three main UK-wide parties launch their manifestos, and the first votes being cast, as postal voters receive their ballot papers. It’s also seen a surprising turn around in the opinion polling, ...

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   The House of Commons has been dissolved ahead of the general election. The House will return on Monday ...

“Authenticity” was a bit of a political buzzword just a few months ago. No matter what you thought about politicians like Nigel Farage or Jeremy Corbyn – there could be no doubting their authenticity. They ...

With the Conservative manifesto launch taking place yesterday, we now have manifestos from all three main political parties. But how have they been received on social media? In a policy shift which pundits have taken to ...

Fiona Kay is the author of Time2Gossip, the leading lifestyle blog in London for latest celebrity style & fashion trends and beauty. Since launching in 2013, Time2Gossip has become a hub of lifestyle content from ...

Magazine Publisher Hearst has announced it will be moving into new office space in the heart of London’s West End. The move will see all of Hearst’s titles, which include Cosmopolitan, Elle, Esquire and Inside Soap, ...

A judge removed two journalists from the press bench at the trial where a teenager was later found guilty of stabbing a police dog and his handler. The judge was concerned that a full press bench ...

It’s always the case with election campaigns that the parties’ plans will be disrupted by events outside of their control. This weekend, for example, the opposition parties have been using the cyber-attack which affected the ...

A recent report in PR Week suggested that nearly 60 percent of PR professionals questioned in a survey had suffered from poor mental health. This figure has risen significantly when compared to a similar survey taken ...