How to build a stakeholder playbook

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The UK has seen big change over the past year – a new government & policy agenda, a difficult economy, civil unrest and media storms triggered by public outrage online.

Managing reputation and relationships in this environment requires a strong stakeholder strategy, but how do you build one that can weather potential storms and unforeseen influence?

Vuelio and an exceptional panel of experts shared top tips on building a stakeholder playbook that’s fit for today’s media ecosystem.

This webinar explores:

  • How to map the needs, expectations, and impact of different stakeholders
  • What hotspots to avoid to manage risk
  • When to initiate and develop valuable partnerships with influential stakeholders

The new news audiences

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The role, and nature, of news and journalism is constantly evolving, from the ways it is consumed to which voices are trusted. As the media ecosystem we inhabit accelerates, a vital discipline like journalism presents challenges for society, for news media organisations, and for the PRs, marketers and comms pros who need to navigate it.

We’ve analysed hundreds of thousands of media and social data points to better understand the perception of modern journalists and journalism brands, the audiences on the receiving end of news, and the myriad channels and platforms which today mediate the flow of information between the two.

How has citizen and independent journalism across platforms like TikTok & podcasts impacted the way news spreads? How are global news brands and local journalists each impacted by transformational forces, and how does a single piece of journalism spread across media, platforms and audiences?

In this webinar, we reveal our findings, and discuss what the shifting landscape means for the brands, organisations, and individuals entering it.

AI in beauty

AI in beauty equals risk – and opportunity – for the PR & comms industry

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One industry forging ahead with AI integration – and battling the risks and opportunities that automatically come with the breaking of new ground – is beauty. 

A sector identified with youth and innovation is once again acting as a bellwether for a broader societal trend, and is already playing host to questions around safeguarding and what this means for society. 

These questions are especially relevant for the PR, Comms and Public Affairs pros responsible for charting the tides of media and public opinion – and for creating messaging that lands.

Our report ‘AI in beauty equals risk – and opportunity – for the PR & comms industry’ uses Vuelio Media Monitoring, social listening, and insight from the ResponseSource Journalist Enquiry Service to track how AI in beauty sparked both public conversation and press coverage. 

Media coverage of AI in beauty

As the UK’s Online Safety Act impacts organisational strategy on AI, and the Labour Government increases its focus on artificial intelligence in business, this report aims to offer a roadmap for sectors tasked with navigating the challenges. 

Download the full report for… 

  • How the UK press are reporting on AI use in the beauty industry so far
  • Public reactions on the authenticity of campaigns that utilise AI imagery and enhancements
  • The ways brands are tackling the issue of AI ethics within their comms
Sugar & Health: A PR guide to healthy FMCG & HFSS comms featured image

Sugar & Health: A PR guide to healthy FMCG & HFSS comms

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HFSS (High Fat, Sugar, and Salt) public health initiatives are complex to navigate, with regulation for food and drinks communications and advertising in the UK in flux.

As food and drink brands prepare for the UK Government’s upcoming ban of HFSS food adverts on television before 9pm, what do PRs need to know about public perceptions, political maneuvering, and media interest around sugar and health? 

Our latest report ‘Sugar & health: A PR guide to healthy FMCG and HFSS comms’ uses political intelligence from Vuelio, audience insights from Pulsar, and media expertise from ResponseSource to gain a complete picture of how the topic is discussed and understood. Featuring insights from social media, online news sources, the press, and journalist enquiries, uncover key information for crafting impactful comms, generating positive media coverage, and supporting stakeholder engagement. 

Download the full white paper to learn…. 

  • How the sugar conversation has grown in UK politics, the press, and across social media since the UK Government’s initial announcement of firmer regulation in 2022
  • What PRs in the FMCG and HFSS space need to know to get the attention of relevant journalists and broadcasters, and achieve positive coverage in the media
  • The brands that have been successful in their comms campaigns, amid the current climate of changing regulation and fluctuating audience expectations

Download the report by filling in the form below 👇

Navigating the Green Claims Code: How to avoid the pitfalls of greenwashing

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How do you ensure your sustainability messaging is compliant? 

As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials.

In this climate of increased accountability for corporate and brand communications, how can PR teams guarantee all claims are completely above-board?

Watch our webinar to hear The Grocer’s editor-in-chief Adam Leyland discuss this from the point of view of the media.

The session covers:

  • Current and incoming regulations from groups including the CMA that comms teams need to know about
  • How to avoid greenwashing and green-hushing missteps
  • Ways to highlight company ESG profiles in the media and with audiences

The PR Guide to communicating with Gen Z

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If you work in the creative industries, you need to know who your audiences are. The latest segment that needs your attention is Generation Z, AKA Gen Z, AKA ‘Zoomers’, AKA those that come after the Millennials.

In this whitepaper The PR Guide to communicating with Gen Z, Phoebe-Jane Boyd explores what Gen Z cares about, how UK media engages with Gen Z by surveying 115 UK practitioners, and useful statistics to consider while planning your campaigns for them.

This is a generation particularly hungry to learn, grow and achieve, holding themselves and others
to account. Want to engage them? Do not skip due diligence or research on the right messaging and approach for Gen Z, because if you think Generation Y are demanding…

Check it out by filling in the form below.