Housing and construction

Digging in on Labour’s New Towns

On the opening day of their annual party conference (28 September), the Government issued its initial response to the New Towns Taskforce alongside the publication of the Taskforce’s final report.

The Report sets out a comprehensive series of recommendations on how to plan and deliver new settlements of 10,000 homes or more. Central to this is the identification of twelve potential new town sites, selected through existing evidence, a call for submissions, and assessment against clear criteria. Each of these new towns has been recommended by the Taskforce for its potential to deliver on the following objectives: whether sites can unlock or support economic growth, accelerate housing delivery, provide housing for strong communities and contribute to transforming the way that large settlements are delivered.

In its response, the Government endorsed all twelve sites. Housing Minister Matthew Pennycook described them as ‘particularly promising as sites that might make significant contributions to unlocking economic growth and accelerating housing delivery’. Of these, three (Tempsford in Bedfordshire, Leeds South Bank, and Crews Hill in north London) were singled out as extra promising for driving growth and accelerating housing delivery. The Government pledged to ‘get the spades in the ground’ on these within the lifetime of this Parliament. Final decisions, however, remain contingent on a Strategic Environmental Assessment (SEA), due in Spring 2026, which will evaluate the environmental impacts of new town development. Alongside this, the Government has broadly committed to exploring the Taskforce’s recommendations through a set of formal processes.

As ever, the real test will be delivery. The Government’s response is arguably subdued on one of the Taskforce’s central points: the need for sustained consensus-building and public participation in both shaping and governing new communities. Without clear, national-level commitments to high standards in placemaking and delivery at the outset, the ambitions outlined risk slipping into aspirational rhetoric rather than actionable policy. On finance, the tone is equally cautious, while funding is promised in principle, detail is deferred.

Meanwhile, organisations such as the Chartered Institute of Housing (CIH) have welcomed both the Taskforce’s report and the Government’s ambition, but stress that success depends on more than hitting housing targets. As the CIH argues, new towns must ‘go beyond housing numbers to create sustainable, inclusive communities with appropriate services, transport, green spaces and a strong commitment to social and affordable homes’.

Media fragmentation featured image

How news travels in today’s fragmented media environment ​

The journey of a news story is no longer a straight line. The traditional, top-down method of disseminating information has been replaced by a complex, unpredictable, and multi-platform media environment.

For PR, communications, and public affairs professionals, this ecosystem presents a fragmented map with no clearly marked course, creating both significant risk and incredible opportunity.

How does a story find its audience today? How can you anticipate the unexpected directions a narrative might take, and what determines whether a story is shared widely or becomes trapped in a silo?

Media fragmentation graph

Our latest report ‘How news travels in today’s fragmented media environment’ provides a playbook for navigating the modern media maze. By tracking five distinct UK news stories from the first half of 2025 using Vuelio Media and Political Monitoring, we deconstruct their lifecycles to offer insights for professionals across the comms industry.

Inside the report, you’ll discover:

– How to anticipate the potential journey a story or campaign will take through today’s media landscape.
– Which strategies work for cutting through the noise of the 24/7 news cycle.
– Why stakeholder mapping is more important than ever for finding and communicating with the right audiences.

Party Conferences 2025: Health in focus

Party Conferences 2025: Health in focus

The last month brought the annual rendition of party conferences and it wouldn’t be controversial to say that health took a back seat this year, in the wake of wide-spread political discourse on immigration, free speech and the war in the Middle East. This state of play is an indictment of how Reform UK, a party with five seats in Parliament, have been able to warp the political and media landscape in their interests; keeping the ball in their court as they lead some polls by over ten points.

This absence of health in political commentary can be encapsulated by Shadow Secretary of State for Health Stuart Andrew’s speech to the Conservative Party Conference. Andrew offered little in regard to policy alternatives but used his speech to hold a debate with four interested members in the health space, including a former swimmer, a former minister, a GP, and a think tank chief executive. The panel spoke on technological innovation, prevention, primary care prioritisation and social care reform respectively. Interestingly, the first three causes are positions championed by the Government in the 10-Year Health Plan, occupying all three of the symbolic shifts. Andrew also affirmed that the Conservatives were prepared to agree and work to form cross-party solutions with Labour, with his vision of a patient-centred and innovation-harnessing health service. In this sense, Andrew, at least from this speech and the content of his panel, would struggle to differentiate himself from a junior minister at the Department of Health and Social Care.

A more interesting insight from the Conference was a fringe event titled Realising the Potential of Life Sciences: How can the UK compete. As a member of the panel, Shaun Grady, Chair of AstraZeneca UK, took aim at the UK’s life sciences landscape, in particular, its aversion to the adoption of innovation. He said that the NICE threshold budget was out-dated and appalling, and other competitors both in Europe and across the world offer a better environment and incentives for innovative investment. Grady’s comments come amid a row between the Department of Health and Social Care and big pharma over drug prices. Recently, MSD, an American pharmaceuticals company, scrapped its investment in a £1bn expansion in London, citing that the UK government had undervalued life sciences investment for too long. With Lord Vallance, Science Minister, calling for ‘necessary’ price increases, and now reports confirming that Ministers are preparing increases, it seems like the big business may have got its way. No doubt Wes Streeting will be committed, especially given the constrained state of public finances, to not be held to ransom.

Elsewhere, in September, the Liberal Democrats passed a policy motion titled ‘Getting Emergency Care Back on Track’ which calls on the Government to end corridor care by the end of the parliament, fix the social care system, tackle staff shortages, and guarantee safer emergency services through more qualified clinicians and mental health crisis services. For the Liberal Democrats, social care is a dominant issue, with Helen Morgan, Health Spokesperson, saying that the Casey Commission being published in 2028 is far too late, an absence of leadership, and is the most important issue she would raise to the Prime Minister.

In Zack Polanski’s speech at the Green Party’s conference he promised to protect the NHS. Besides this, health featured little at their conference, with the only potential explanation for solving the NHS being found in a wealth tax to help fund better care. Critics, including the Labour Government, would argue that this would just be supplementing the status quo that has put the NHS into disarray in many areas of the UK. Further substance to their ‘eco-populist’ health ambitions will have to be seen. Reform UK, the leading party in the polls, have been laser-focused on issues away from health. In a similar capacity to the Greens, there are promises to fix the health service, with little policy substance to back it up from the conference. Nigel Farage has almost become synonymous with privatising the NHS; where this has gone from, in cases, a mere rumour to now being peddled by Labour ministers on social media and the Prime Minister in PMQs. Reform have tried to shut this down previously, including in a social media post released in April; but it would be no surprise to see this line repeated in the coming months ahead of the upcoming Senedd and Holyrood elections, in hopes to deter voters from Reform and the slippery slope that a change in the funding model could create.

At the Labour Party conference, Wes Streeting pushed this exact line again, warning against an insurance-based system and condemning the ‘post-truth’ politics and ‘con artist’ antics that are pushed by the right of politics and Farage. He also warned against Reform’s immigration stance which could see NHS workers deported even after decades of service. Rather, voters should vote for the successes of the current administration in line with the three shifts, ones that Streeting has unambiguously heralded; whether that is through AI innovation, which can be seen in recent announcements on breast cancer screening and smart glasses, or the extra emphasis and resourcing of community primary care services to drive prevention and early treatment.

With the 10-Year Health Plan growing more distant, emphasis has turned to delivery, and just last week, Streeting appointed a new special adviser, Matthew Hood OBE, to assist on this in the department’s delivery unit. The last month also saw a host of new announcements, including procurement shifting from ‘cost-first’ to ‘patient-first’, the publication of NHS trust league tables, GP appointments to be opened up to all hours of the day, and the announcement of NHS Online by the Prime Minister. The aim is to begin the action set out in the Plan and its three shifts, and deliver clear improvements. In this case, an overachievement in productivity to 2.7% is a strong sign for Streeting. Success in the health sector could be a potential saving grace for the Labour party, acting as a key vehicle in leveraging the success of a Labour Government in the upcoming devolved elections.

Elsewhere, Streeting took aim at the British Medical Association (BMA) again, who have resisted reforms and pay offers. He sharply warned that clinging to conservatism could turn the NHS into a ‘museum’. Earlier in September, Streeting spoke at a meeting of the BMA asking for them to take an ‘olive branch’ and form a ‘partnership’ to save the NHS. Streeting has got a difficult task of juggling two seemingly competing forces, expansive innovation and a constrained workforce, and currently, accounting for both in the maximum seems unlikely. Inevitably, social care sits on the margins in the political space, but the announcement of a fair pay agreement, backed by £500m investment, could prove pivotal in solving workforce tensions and has been welcomed as a positive step forward by the sector. However, with a final report expected from the Casey Commission in 2028, it does not seem that social care will move at the speed and certainty that Streeting has commanded the health service to do so.

With political focus and attention elsewhere and opposition to his policy plans few and far between, the party conference season highlighted how Streeting has a clear mandate to deliver. His success in turning around the ‘broken’ NHS and social care system could be crucial to Labour’s future in Government. But, as some might argue, it may also be an opportunity for Streeting to prove himself to be a formidable replacement for the struggling Starmer.

Why comms can't ignore politics

The impact of regulation on reputation: Why comms teams can’t ignore politics

The Online Safety Bill, the Digital Markets, Competition and Consumers Act, upcoming HFSS legislation changes, and Net Zero targets – did you factor these legislation updates into comms strategies for your business, and clients?

As made clear by the impacts of these regulations on the UK business landscape, staying out of politics is not a viable option for comms teams. Being aware of what’s happening in Westminster isn’t just a bonus skill – it’s a core competency that’s essential for risk management, opportunity spotting, and strategic counsel.

For practical advice for staying ahead in these politically-charged times, check out this round-up of advice from those in the industry successfully weaving political know-how into their brand and client strategies.

How politics permeates PR

Politics influences and intersects with every aspect of our daily lives, and this is no different for organisations.

Kerry Parkin, founder of the Remarkables, believes the issue is two-fold for comms:

1) Politics drives the agenda. The geopolitical world is moving faster than ever, often dictating the speed and direction of media and stakeholder conversations. Take tariffs as an example: a major political decision, well signposted in advance, can suddenly make or break something as straightforward as a tequila launch. If your product, business or brand is touched by political or geopolitical events, it must be factored into your mindset, planned for, and executed around, even through, the disruption.

2) Timing is everything. If you are pitching stories on the very day a budget lands, you can kiss goodbye to any meaningful coverage. Without political awareness, teams risk wasting opportunities and undermining credibility by being out of sync with the national conversation.’

In fact, a lack of political know-how can be poison for public relations, as Anton Greindl, director, public affairs, at the Tilton Consultancy explains:

‘Without a working grasp of the political agenda, agencies can drift away from their clients’ real priorities. If you don’t track policy and regulation, you mistime launches, miss stakeholder expectations, and risk using messages that are about to become politically toxic or legally constrained.

‘You also lose earned opportunities, such as select committee calls for evidence, regulator consultations, media windows, because you’re reacting after the fact. Policy literacy is the difference between PR being a noticeboard and PR being a strategic lever for revenue, risk, and reputation.’

Reputation could be the first casualty of a lack of awareness:

‘Without political awareness of the now and what’s upcoming, PR teams risk aligning their clients with narratives that are outdated, or even damaging,’ says Claire Crompton, commercial director at TAL Agency.

‘Politically and socially, society evolves daily – the political sphere is continuously shifting. Managing a brand must be timely in the wider context of society, without anticipating what’s ahead, PR teams are essentially navigating blindfolded.’

The role of political monitoring

While it’s impossible to be present for every PMQs, there are tools to help you keep on top of what’s happening in politics.

Laura Moss, managing partner, Parisi explains what political monitoring can do:

‘A good example of monitoring in practice came when we picked up on emerging Home Office policy proposals to ban critical national infrastructure (CNI) owners and operators from making ransomware payments.

‘We immediately flagged this to a client, the cybersecurity specialist team at a global law firm, and worked with them to provide rapid legal and policy analysis. Within hours, we were able to take their expert commentary to targeted media outlets, ensuring they were among the first voices shaping the debate. This not only positioned the client as a go-to authority on ransomware policy but also strengthened their relationships with journalists covering cyber and national security.’

Monitoring can provide the warning signs for potential crises on the horizon, believes Kerry:

‘It allows PR teams to anticipate rather than react. I saw this first-hand during my time at Costa, when Hugh Fearnley-Whittingstall launched his campaign against paper cups. At the time, we treated it as purely a media issue. What we did not realise was that the subject had been raised at Prime Minister’s Questions a month earlier.

‘Political monitoring would have flagged that in advance and given us the chance to prepare the business and the narrative more effectively.’

Another example with huge ramifications for comms and wider industries – the uncertainty around TikTok’s continuing availability in the United States earlier this year:
‘In one fell swoop, this would have disenfranchised millions of young Americans from a channel that they could identify with, and would have cost the platform and its advertising partners, and brands that rely on it, millions in revenue,’ explains Yasper founder Julian Pearce.

‘Businesses from all corners need to be aware of the threats, and the potential fragility of their relationships.’

Political awareness is needed globally, nationally, but also locally, adds Katie Nelson, director and head of construction at Cartwright:

‘Recent months and years demonstrate this perfectly with a power change in Number 10, new housing targets and national infrastructure strategies, and changing cabinets. By being tapped into that political space, we’re able to work with clients on how best to navigate changes from a communications perspective – which as PR pros, we know the role comms has to play.’

Moving from passive observation to proactive strategy

What comms teams do with the information is what makes the difference – reacting to what’s happening in the political sphere, but also taking a proactive stance:

‘On its own, data is useful,’ says Laura. ‘But the real value comes from PR consultants interpreting it and adding their knowledge and insights on the potential business impact, then advising clients on how they may or may not wish to respond. By turning monitoring into actionable insight, PR teams can help clients shape communications strategies and identify opportunities for engagement with policymakers or industry bodies.’

Anton agrees:

‘Too many consultancies follow the same pre-packaged newsletters from a narrow set of public affairs – specific outlets, which limits scope and insight. While these are extremely useful in our day to day, every practitioner should skim the key national and international papers each morning, plus at least one business title, one sector trade and the relevant regulator feeds. Go to the source, such as government portals, consultations, committees and statistical releases, rather than relying solely on pre-focused summaries. And I believe we should close the loop weekly with a short, internal, client-specific briefing that covers what changed, why it matters, and the recommended actions.’

In summary, ignore what’s happening in Parliament at your peril…

Your stakeholders will care, so should you, says Jan Christoph Bohnerth, CEO of Life Size.

‘Communications teams can and should go beyond simply tracking when a new bill or regulation is introduced. It’s now also about anticipating how different stakeholders are likely to move, and communications has an important role to play in influencing and shaping public discourse. Done well, this gives PR teams the intelligence to stay ahead, guide strategy and achieve the best possible outcomes for their clients or organisations.’

‘Those that fall short tend to be the ones cutting back in political and communications engagement,’ warns Kerry.

‘In today’s environment, that is short sighted. Now is the time to be investing in these capabilities, not retreating from them, because the political and media landscape is only becoming more complex and uncertain.’

‘The takeaway for PR is simple,’ adds Anton. ‘When politics moves, lead with substance, consistency and implementation detail.

‘Treat policy milestones like a content calendar, make your spokespeople useful to the debate, and ensure every message is anchored to actions the organisation is taking next.’

Tap into what’s happening in politics with Vuelio Political Monitoring and our Political Database. Want help with stakeholder management? Check out Vuelio Stakeholder Relationship Management

Liberal Democrat Conference 2025

Liberal Democrat Conference overview: A pushback against the infiltration of ‘Trumpian’ politics

Written by Aidan Stansbury and Billy Barham, Vuelio Political Team. 

The Liberal Democrat Conference saw no halt in Sir Ed Davey’s relentless bombardment of the right wing of politics. In fact, it reinvigorated his arguments, as he pushed against what he described as Trumpian-style politics infiltrating, by proxy, across the Atlantic.

In his closing speech, Davey did not hesitate to call out the US president, challenging him on the flight of medical researchers from the US, and his claims regarding autism in children caused by paracetamol. Further, Spokesperson for Foreign Affairs Callum Miller’s speech was dominated with anti-Trump rhetoric, accusing the UK of bending over backwards for the US. Davey also used the conference to further take aim at Elon Musk, lengthening their public dispute from X to the shores of Bournemouth. The party has called for criminal charges against Musk for the language used at the Unite the Kingdom march a few weeks ago. The anti-Trump notion was reiterated by Sir Nick Clegg, who confirmed he would not be returning to politics after leaving Meta as President of Global Affairs earlier this year. In a fringe event on Big Tech, AI and Political Conflict, the former Deputy Prime Minister did not hold back on his criticisms of the ‘special relationship’, branding the UK’s dependence on the US as embarrassing and increasingly ‘cringey’. He warned that the UK would soon have to choose between the US and the EU to protect its values and sovereignty.

It would be hard to argue that Nigel Farage, Reform UK Leader, was not a contending protagonist of the conference, absorbing the closing speech titled ‘Don’t let Trump’s America become Farage’s Britain’. The Liberal Democrats have worked to jointly connect the attitudes of Donald Trump and his ‘number one cheerleader’ Nigel Farage, accusing him of being anti-democratic and anti-patriotic, with little interest in advancing the UK. Given that Reform UK only has five seats in Parliament, it is clear the party is looking to the future, guided by opinion polls, where Reform UK could sweep up country-wide disillusionment with the current establishment. Davey’s ploy here is to challenge the UK’s cosying up to the US administration, both through Labour’s desire ‘to do everything to appease Trump’ and Reform UK’s Trumpian political ambitions. To supplement this argument, Liberal Democrats gave out toy lego characters of Farage named ‘Plastic Patriotic’, complete with a MAGA hat and a boot for the Farage figure to lick. Davey has said the Liberal Democrats have a moral obligation to tackle Reform UK and are unwilling to back down to the bullies on the right, positioning the party as a centrist ‘pro-business’ alternative.

In regard to the incumbent Government, the Liberal Democrats’ rhetoric has become
increasingly critical. Davey, in his closing speech, argued that the Government was testing the patience of voters, lurching from one crisis to another. The Government, he said, was hurting pensioners, carers, and farmers across the UK. He implied that the damage to public trust was irreparable, suggesting that the decisions of voters would now be between the Liberal Democrats or Reform UK. A bold move to completely disassociate the established parties, looking to capitalise on shifting opinion polls and public disillusionment.

The former minister for schools David Laws and the Liberal Democrat Spokesperson (Education, Children and Families) Munira Wilson both questioned the Government’s political strategy. They claimed that caution and a lack of strategic vision had meant that the Government’s stuttering start to power was focused on minimal evolution rather than revolution. They believed the public could feel this tension and that it was the party’s duty to present an optimistic vision of the future to challenge the right.

Further, a key theme across the conference was the shared belief in the importance of community and that locally-led solutions were critical to deep rooted political issues and as a vehicle for systemic change. Baroness Pinnock, Liberal Democrat Lords Spokesperson for Housing, Communities and Local Government went further, directing criticism towards the Government’s stance on devolution. She argued that the Government’s interpretation of devolution is fundamentally flawed and lacked key democratic principles, warning against the assumption that devolution will automatically lead to a more prosperous future on a local and national level. Separately, Angus MacDonald criticised the Government direction on energy and the just transition, arguing that it had alienated the rural economy and had been done to the public rather than with them.

Fundamentally, the Liberal Democrat conference showed a key signal that the party is willing to stand up and fight off the right of politics; whether that is tackling the Conservatives in a hope to outmuscle them at the next election, or, more prominently, warn potential voters away from the perceived dangerous Trumpian ambitions of Nigel Farage. In doing so, the Liberal Democrats aim to offer an optimistic future for the UK, one which they believe Labour is unable to provide.

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Clean energy and net zero

Labour Milestones Review: Home-grown energy and net zero goals

Labour came to power in July 2024 with a clear ambition: to make Britain a clean energy superpower. It promised that the benefits of this mission would be felt across all parts of the UK, from lower bills and protection from volatile fossil fuel markets, to the creation of jobs and greater investment and growth opportunities in British industries and industrial heartlands. Labour has insisted that its clean energy ambitions are achievable and has undertaken actions to change the face of the UK’s energy landscape already. However, confronted with an increasingly fractured consensus around net zero and an unstable geopolitical backdrop, achieving the clean power mission will be no small feat. So, one year on, how much progress has Labour made since its election?

Labour’s flagship target of clean power by 2030 is arguably one of its most ambitious. With 2030 just five years away, achieving the target will require radical reforms to the UK’s energy system, to be delivered at pace. Labour’s first few months in office saw the party hit the ground running. Within days of coming to power, the Government lifted the de facto ban on onshore wind introduced by the Conservatives in 2016, and announced a new partnership between the Crown Estate and Great British Energy, the Government’s publicly-owned energy company, to support the development of clean energy infrastructure. Last year also saw Labour deliver a record budget allocation for the next Contracts for Difference auction round, and the Government’s clean power delivery unit, Mission Control, published its Clean Power Action Plan, outlining the roadmap to 2030. Other significant milestones during Labour’s tenure have included the closure of the UK’s last coal-fired power station and Scotland’s only oil refinery, as well as the Government’s commitment of over £14bn to build the first nuclear power station in over three decades, Sizewell C.

However, these milestones, while historic, have not come without challenges, and have been beset with criticism from across the spectrum. The last year has seen a shift in the Conservative Party’s stance towards net zero, with its leader Kemi Badenoch now describing the net zero by 2050 target as ‘impossible’, and one that cannot be achieved ‘without a serious drop in [living standards].’ Reform UK has been equally as vocal in its opposition to the Government’s clean energy ambitions, arguing that ‘net stupid zero’ is ‘destroying’ jobs, and leading to higher energy bills and deindustrialisation in the UK.

A report from the Tony Blair Institute in April captured this breakdown in the political consensus around net zero, highlighting the ‘widening credibility gap’ at the heart of climate change policies and that the current climate debate is ‘broken.’ Despite this political noise around net zero, recent polling revealed that the public’s support of climate action is holding strong. However, with Brits currently paying some of the world’s highest electricity prices; an increasing loss of jobs in oil and gas industries; and the NIMBY argument looming large, Labour face a challenge in keeping the public onside as it moves full steam ahead towards net zero. The question remains whether the promise of lower energy bills and benefits for communities hosting clean energy infrastructure will be enough to garner support for the net zero transition, and whether the rise of the Reform party will derail the Government’s plans and steer the public towards a different path.

Looking ahead, Labour has a task on its hands to drive forward the momentum behind its clean energy mission, and ensure that the public, industry and investors are brought along with it. Will the UK become a clean energy superpower, or will Labour’s net zero policies, in the words of Badenoch, ‘bankrupt’ British industries and its people?

For more on how the Labour Government is delivering on its promises, read the Vuelio Political team’s take on housing, children’s wellbeing, the NHS, living standards, and policing

Raising living standards

Labour Milestones Review: Raising living standards

As the summer of 2025 draws to a close, the Government’s milestone to ‘raise living standards so working people have more money in their pockets’ sits in a complex economic landscape. Polling patterns suggest that inflation continues to weigh heavily on public perceptions of economic competences and while inflation has eased from the peaks of the cost-of-living crisis it remains at around 3.6%, above the Bank of England’s 2% target. Moreover, for many households, the modest GDP growth of 0.3% in the last quarter offers little tangible relief when combined with rising unemployment, now at its highest level in four years.

Labour’s central interventions have focused on wage policy. In April, the National Living Wage rose by 6.7% to £12.21, with projections to reach at least £12.71 by next spring. Moreover, the Low Pay Commission’s remit has been expanded to consider cost-of-living measures when it makes future recommendations to the Government on the minimum wage.

However, surveys from Lancaster University suggest that almost half of workers have little left after covering essential bills, with low-income households especially doubtful that wages will keep pace with rising costs. Similarly, the Joseph Rowntree Foundation calculates that average disposable incomes remain £400 below pre-pandemic levels, with the poorest fifth of households on course to see a 6% drop by 2030. The Resolution Foundation notes that for higher earners, apparent gains can be offset once the value of public services and tax changes is factored in, making any perception of improvement more reliant on service delivery than on disposable income alone.

A turning point came in the spring when the Government was forced to row back on some of its proposed reforms to disability benefits after a sharp backlash from campaigners, charities, and backbench MPs. Although the U-turn avoided a Labour rebellion, it created a gap in the Government’s fiscal plans; as planned savings from welfare reform were baked into the Budget’s forecasts. This gap will need to be filled, and attention is turning to the possibility of further tax rises in the autumn, a move that could complicate Labour’s narrative of helping working people keep more money in their pockets. According to the National Institute of Economic and Social Research, the Chancellor may now need to find more than £40bn of tax rises or spending cuts in the autumn budget to meet her fiscal rules.

Moreover, business groups warn that higher employer costs, from the NLW to National Insurance and the Employment Rights Bill currently going through Parliament, risk dampening investment and hiring. The CBI projects growth of just over one percent this year, enough to avoid recession but not enough to produce the rising tide needed to lift all boats.

The milestone of raising living standards was never going to be achieved within a single year, but by mid 2025 Labour’s progress feels somewhat incomplete. The challenge heading into the autumn spending round is to deepen and accelerate measures that deliver direct, visible benefits.

For more on how the Labour Government is delivering on its promises, read the Vuelio Political team’s take on its housing, policing, healthcare, and education commitments.

Labour Milestones Review: Education

Labour Milestones Review: Giving children the best start in life

During the 2024 General Election campaign, the Labour Party raised concerns that too many children arriving at primary school were not ready to learn. Across England, 33% of all children in the 2022/23 academic year were considered not school ready when starting reception. This included a quarter not having basic language skills and 30% being unable to communicate their needs to teachers. While the long-term implications of low school readiness are well researched, stakeholders called for the Government to act quickly to reduce the effects of poor spoken language, literacy and numeracy. They also noted that children from less affluent backgrounds face a high risk of low educational attainment, which could entrench intergenerational disadvantages.

In December 2024, the Government committed to increasing school readiness as part of its six key milestones for this parliament. The term ‘school readiness’ often refers to a child’s preparedness and their ability to succeed in school through cognitive, social, and emotional skills. It most commonly refers to children around the age of five and the start of formal education. A child’s development is considered ‘good’ if they meet the expected requirements across five early learning categories. These include communication, personal, social and emotional development, literacy, mathematics, and physical development. Assessments are made at the end of the Early Years Foundation Stage.

In its pledge, the Government has committed to increasing school readiness to 75% of all five-year-olds by 2028. Progress will be measured against children reaching a ‘good level of development’ across the five areas of learning in the Early Years Foundation Stage, and would mark an increase of 40,000 to 45,000 a year reaching the standard. In November 2024, the Department for Education reported that 67.7% of children in 2023/24 met a good level of development at the start of the academic year.

To meet this milestone, the Government has rolled out multiple initiatives across early years education, targeting improvements in accessibility, quality, family support and local services. The Government’s commitment to early childhood is centred around collaboration and partnership with parents, teachers, and communities. The Government’s strategy has included a £1.5bn commitment to structural reform across family services and early years education, and will work in tandem with broader Government strategies, including the 10-Year Health Plan.

Firstly, the Government has committed to reforming family services, critical to supporting early development. It is launching over 1,000 Best Start Family Hubs across the country by the end of 2028, ensuring that there is a hub situated in every local authority by April 2026. These services will also be integrated by a new national digital service, which will centralise information and guidance from local service providers for families.

The Government has also targeted accessibility and affordability for early education and care. This has included Government funded childcare which is reported to save families an average of £7,500 a year by providing 30 hours of childcare a week. The Government has stated that over 500,000 children are currently benefitting from the initiative. There have also been efforts to expand access to the early years sector, with up to 6,000 new places opening in school-based nurseries. The expansion marks efforts to reduce a regional attainment gap, with the majority of new nurseries opening in phase one in the North and the Midlands.

The strategy has also centred on inclusion and accountability. The Government has raised the Early Years Pupil Premium to its ‘highest level’ to increase support for low-income families, increased accountability through reforms to the frequency of Ofsted inspections and focused training support on evidence-based programs that support those identified with SEND. Broader reforms to the early years system are further being supported by targeted skills development and teacher retention to tackle a broader teaching ‘crisis’.

As the Government enters its second year in power, stakeholders have acknowledged the Government’s strategy as both wide-reaching and ambitious, with many noting the complexity and importance of improving school readiness. However, concerns have been raised about the plausibility of the ‘75%’ goal and the financial stability that is required to ensure a sustained and progressive rise in early years development. A survey by Schools Week indicated that 80% of teachers believe that the Government will miss its target.

The Sutton Trust, similarly to the Institute for Government, emphasised the scale of disparities in school readiness between different demographic groups. They noted that targeted intervention must be focused on the most deprived areas, where 51.5% of children from disadvantaged backgrounds reach school readiness by the age of five. The gap between children who are eligible for free school meals and their peers has widened since 2017 and poses a complicated challenge for the Government to address.

While there remains an acknowledgement of support in the Government’s efforts to reform early years education, how the Government tackles an increasing attainment gap will be crucial in reaching its milestone. The Government’s ability to resolve the issue at speed, whilst ensuring sustained financial support, will be critical to supporting vulnerable children and its overarching ambition of raising school readiness to 75% for all children at the age of five.

For more on how the Labour Government is delivering on its promises, read the Vuelio Political team’s take on its housing and policing commitments.

Labour milestones review hospital waiting lists

Labour Milestones Review: Clearing hospital waiting lists

Labour has placed fixing the ‘broken’ NHS at the core of its pre- and post-election political messaging, connecting this milestone intrinsically in its mandate; failure to improve the state of the NHS and the wider health sector would epitomise its governmental failure.

To prevent this, political messaging has been supplemented by policy. In the Autumn Budget, Spring Statement and Spending Review, the NHS and the Department for Health and Social Care emerged the real ‘winners’ with other departments picking up the scraps of funding left. Equally, in a June and July which saw strategies and sector plans published frequently, the 10 Year Health Plan was a key point of attention, taking large expansive steps hoping to revitalise the NHS through ‘major surgery, not sticking plasters’.

The dire state of the NHS is unequivocally clear, and Lord Darzi’s report, published in September 2024, found waiting lists at an all time high, up 200% since 2010. In 2020, there were 720,000 people waiting over 18 weeks for elective treatment. Following the pandemic spike and a steady increase since, in July 2024, upon Labour’s election, 2.85m people were waiting between 18 and 52 weeks, with a further 290,000 waiting over a year. This amounts to 58% of patients meeting the 18 week target, 34 percentage points shy of the milestone. Therefore, Labour’s challenge was and is still to inversely reflect this backlog, reversing the steady increase and going further to reach the 92% target, last met over ten years ago.

So far, as of May 2025, 60.9% of patients are waiting less than 18 weeks, thus, early signs point to a failure to reach this milestone, where the moderate improvements over the last year would reflect an eventual 75% rate, falling short of the target. Rebuttals to this will cite that the policies have had little time to bed in and are in the process of delivering the changes needed to innovate service, harness doctors’ capabilities, recruit new staff and tear through the backlog.

The 10 Year Health Plan sets out these changes. Firstly, one of the triad of core shifts is moving care from hospital to community. This involves reforming the NHS to the Neighbourhood Health Service, functioning as a one-stop shop for community-based care. This move, backed and called for by the sector, hopes to shift the culture of the operating model by directing the correct need and care into the community, freeing up NHS staff to deal with pertinent issues and tackle the backlog. Despite this, moving health to the community is nothing new, and has circulated health ministers’ discourse since the Blair Government. Thus, this calls into question, as highlighted by the Chief Executive of the Health Foundation Dr Jennifer Dixon DBE, whether ‘lessons have been learned’ from past failures. Further, harnessing technological innovation, another core shift, hopes to relieve the administrative burden placed on staff. Mechanisms such as the Single Patient Record, to store all patient data in one transferable place, should work to relieve staff of administrative duties and allow them to focus on providing care and working through the backlog.

Ultimately, as many large multi-year targets do, any improvements will have to be seen. But, with a clear mandate, health and care at the nucleus of Labour’s mission and clear policy put in motion, convincing excuses will be needed to explain any stalling improvements.

For more on how the Labour Government is delivering on its promises, read the Vuelio Political team’s take on its housing and policing commitments.

Labour milestones - policing

Labour Milestones Review: Law and order

Back in May last year, Keir Starmer and members of the then Shadow Cabinet launched the Labour Party’s ‘Steps for Change’, outlining actions their government would take towards achieving Starmer’s five missions. One of these steps was to ‘crack down on antisocial behaviour’, by having more police presence on our streets and introducing tougher new penalties for offenders. Then Shadow Home Secretary, Yvette Cooper, noted that 90% of crime was essentially going unsolved under the Conservatives and pointed out that community confidence in policing was plummeting. In saying this, Cooper framed Labour not only as a party of law and order, but also as one capable of restoring trust. By promising visible action on antisocial behaviour, Labour sought to connect policing policy with broader public concerns about safety and social cohesion.

Less than a month after attaining office, riots broke out across the country following the Southport stabbings. The events served as an early stress test of the Government’s capacity to deliver on its law and order commitments. While the unrest highlighted the case for stronger police powers, it equally demonstrated that enforcement alone cannot address the root causes of disorder without parallel investment in community trust-building.

In October, Home Secretary Yvette Cooper made a statement following the acquittal of Sergeant Martyn Blake in the Chris Kaba case, setting out measures to improve accountability, standards, and public confidence in policing. She stressed the need to respect the jury’s verdict while recognising reduced public trust (particularly among Black communities) and long-standing problems in the police accountability system. These comments signalled an attempt to defuse tensions while maintaining political credibility with both police and minority communities.

Two major reports followed in late 2024 and early 2025 that painted a complex picture of public trust in policing. A YFF survey found that while Black teenagers were the most likely to say their local police do a good job, they and their mixed ethnicity peers were far less likely than White children to believe officers treat everyone fairly or use force only when necessary. In contrast, a Policy Exchange study suggested that ethnic minorities overall reported significantly higher levels of confidence and satisfaction in the police than White respondents. Taken together, these findings suggest that general perceptions of police effectiveness can coexist with deep concerns about fairness, particularly in day-to-day interactions.

In order to present the Labour Government as a guarantor of religious freedom and public order, the Government announced in March that they would be introducing new powers to protect places of worship from disruptive protests, as part of the Crime and Policing Bill. These measures aimed to help police manage protests near synagogues, mosques, churches, and other religious sites by setting clear conditions on protest routes and timings to prevent intimidation. Then in May, the Government also introduced new rules to ensure that police officers found guilty of gross misconduct are automatically dismissed (barring exceptional circumstances).

In terms of funding, Chancellor Rachel Reeves announced in last year’s Autumn Budget new measures changing employer national insurance contributions (NICs). In response, the Conservatives accused the Treasury of not conducting an impact assessment or consulting police forces on the changes prior to the announcement. Despite this, the Government announced in August that police officers across England and Wales would receive a 4.2% above-inflation pay rise, covering all ranks up to chief superintendent. It was also confirmed later that month that, for the financial year ending 31 March 2026, funding for policing in England and Wales would be up to £19.9bn.

This all comes as we still await the Government’s White Paper on police reform, which is due to be published at some point this year, focusing on governance, efficiency, and resource allocation. In the autumn, the Public Accounts Committee will also begin its inquiry on police productivity, questioning Home Office officials on financial constraints and how the department ensures police forces will deliver value for money going forward. The timing of the White Paper and the PAC inquiry could prove politically sensitive, as both will likely set the terms for future debates on whether the Government’s early interventions in policing have delivered measurable improvements, or whether its approach remains more rhetorical than results-driven.

For more on how the Labour Government is delivering on its promises, read the Vuelio Political team’s take on housing commitments. 

Labour Milestones Review: How is the Government doing on housing?

Labour’s return to power in last year’s election (their first win since 2005) came with a strong mandate to deliver meaningful change. Central to Labour’s manifesto was a commitment to build 1.5 million new homes, alongside immediate reforms to the National Planning Policy Framework (NPPF). The party also promised a generational investment in social housing and long-overdue reforms to fix the broken leasehold system and the private rented sector. Framing the new approach, Angela Rayner stated that ‘this Labour Government are on the side of the builders, not the blockers’—a clear signal of intent to move beyond the planning inertia and delivery shortfalls seen in recent years.

The Government’s flagship policy on housing was its pledge to build 1.5 million homes in this Parliament. While deemed a ‘stretch’ by Housing Minister Matthew Pennycook, shortly after the election, the Government established a New Homes Accelerator to take direct action on individual sites. This was later backed by the creation of a new National Housing Bank. Central to delivery has been reforming the planning system: restoring housing targets via an updated NPPF, reallocating poor-quality ‘grey belt’ land, and requiring councils to maintain a five-year land supply and an up-to-date local plan. Further measures in the Planning and Infrastructure Bill aim to modernise planning committees, delegate more decisions to officers, and streamline approvals for Nationally Significant Infrastructure Projects (NSIPs). To boost capacity, 300 additional planning officers are also being recruited. In addition to this, more support has been provided for SME builders through establishing a new ‘medium site’ category with reduced planning rules, and establishing a Small Sites Aggregator to unlock small sites which otherwise would not be developed.

However, planning reform alone won’t be enough. Industry leaders have consistently warned that without a significantly larger construction workforce, housing targets will remain out of reach. According to the Construction Industry Training Board (CITB), the sector needs to recruit around 47,860 additional workers each year between 2025 and 2029—amounting to nearly 240,000 new workers over five years. The Home Builders Federation (HBF), alongside major developers like Barratt Redrow, point to skills shortages, an ageing workforce, and the effects of Brexit as key challenges behind the shrinking labour pool.

In response, the Government has acknowledged a ‘dire shortage’ of construction workers and introduced a series of measures to address it. These include the creation of Skills England, a new national body focused on tackling skills gaps; a £600m investment in construction training; and the launch of a Construction Skills Mission Board with an ambition to recruit 100,000 new workers annually. While these initiatives signal a clear intent to turn the tide, many in the industry are waiting to see whether they will translate into meaningful change on the ground.

As mentioned, all of these commitments signal serious intent—but tracking their progress and ensuring their delivery will be key to turning policy into real change. It could also be argued that more needs to be done to make the political case that these changes will genuinely improve voters’ lives. Beyond boosting supply, the Government is also battling with deep-rooted challenges across the housing system. From tackling poor-quality existing stock—particularly in social housing and high-rise blocks—to rolling out the Warm Homes Plan, addressing homelessness, and reforming outdated rental and leasehold laws through the Renters’ Rights Bill, the scale of the task ahead remains vast.

10 Year Health Plan

Optimism and opportunity? The Government’s 10 Year Health Plan for England

On Thursday, Secretary of State for Health and Social Care Wes Streeting published the Government’s 10 Year Health Plan for England. Predicated by the Lord Darzi report published in September, the Plan sets out to offer both an optimistic vision of the future and opportunity for the NHS on the backdrop of a concrete diagnosis of the current state of play that the NHS must ‘reform or die’. The plan sets out to fix these issues, placing science and technological innovation at the core of its Plan, hoping to propel the NHS from behind the curve to leading from the front.

The Plan is structured on three big shifts. The first, from hospital to community, rewords the NHS to Neighbourhood Health Service, shifting service from hospital to community care. Neighbourhood Health Centres are the beginning of this, functioning as a ‘one-stop shop’ with centralised patient care harnessed by AI and technological advancements. According to the NHS Confederation, support is there for this move, with health leaders committed to a more preventative, community-based NHS. This offers a complete restructure and cultural shift in the operating model, where success could be a ‘real win’ as described by The King’s Fund in reaction to the plan. However, having been long argued for by the sector, the Chief Executive of the Health Foundation Dr Jennifer Dixon DBE says she is unsure whether ‘lessons have been learned’ from past failures. The shift to community care is welcomed by the sector overall, with the British Geriatrics Society highlighting the need for co-produced neighbourhood services that provide good outcomes for older people. Picker welcomes the Plan’s emphasis on placing patients at the centre, through improved feedback routes, ‘Patient Power Payments’, and personalised care plans, and ARCO who says the move will leave patients ‘better off’.

This shift also sets out how dentistry, community pharmacy, and mental health provision will be further localised in community hubs and health centres. In reaction, the British Psychological Society say bringing mental health services to the community will lead to better outcomes, helping people at the earliest access point. Going beyond, Mind has called for more to be done including a further comprehensive plan that places mental health at the centre of the new NHS in order to truly tackle its deterioration in society.

For the second shift, taking the NHS from ‘analogue to digital’ involves the innovation of NHS technology. This includes the introduction of a Single Patient Record to streamline patient health accounts in one place, accessible from all points of provision. The NHS App is set to be revolutionised with a host of ‘My’ tools to help ease booking of appointments, cut down on archaic waste, provide quick advice, and improve the management of patient care. A HealthStore will deliver new innovative apps to further aid the experience and AI will be utilised to ‘liberate’ staff from their bureaucracy. Technological advancements must also go hand-in-hand with productivity improvements and the Plan sets forward how tariffs, new contacts, pay incentives, and financial planning will help boost this metric.

Technological advancements are welcomed by the sector and seen by the Nuffield Trust as a ‘real game changer’. NICE, a key component of new technological changes, say the Plan gives them the power to get medicines to patients faster, distribute health technology and maximise value for money through innovation. However, there is concern, as pointed out by The King’s Fund, technological improvements have often been ‘big on promise but lacking in delivery’. Further, the Chief Executive at Public Digital Chris Fleming has said that technology, especially in the NHS app, will mask the actual failure of services and, as noted by the Royal College of Physicians, can only work if co-designed with patients and staff in mind. Thus, while welcomed for its innovative ambition, more certainty is required to demonstrate its benefits.

The final shift, from sickness to prevention, sets a precedent to stop ill health at source, raise the ‘healthiest generation of children ever’, protect preventable NHS costs, and support economic growth. This includes harnessing AI and genomics to advance predictive analysis and diagnosis. The Tobacco and Vapes Bill, the introduction of healthy food standards, new weight loss drugs, investment in active lifestyles, a point scheme that rewards healthy lifestyles, strict alcohol requirements also will all work to tackle preventable risk factors.

Turning the tide on risk factors is key to saving lives and costs, and is welcomed by many in the sector, including the RCP and Diabetes UK who respectively stress that tackling tobacco and preventing obesity are key to stopping life-altering long-term conditions. On the contrary to this sentiment, the Institute for Alcohol Studies says it’s ‘embarassing’ to launch a prevention plan that ignores the most effective way to reduce alcohol harm in Minimum Unit Pricing. Healthwatch, a member of the 10 Year Health Plan working groups, welcomes some preventive initiatives but highlights the absence of plans for those with disabilities and cost-of-living support which also stand as key risk factors.

More widely, it is easy to read a long-term plan or strategy and be consumed by the breadth of positive measures that, in accordance with their objectives, will deliver beneficial change. The real sticking point involves an assessment of what choices and trade-offs were made. A key point of this is social care, a concern raised by many in the health sector even when the 10 Year Plan was only hypothesised in 2024. The Plan today, set with the backdrop of pending Baroness Casey’s Review, does little to address these concerns. The British Geriatrics Society has said that without a ‘sustainable social care system the 10 Year Health Plan will find it hard to succeed’ and therefore, as described by The King’s Fund, the Plan hinges on ’whether the government is willing to act more urgently – or indeed at all – to implement social care reforms’. Similarly, the Health Foundation says the plan is too focused on just the NHS and not the Government’s ambition to rebuild the nation’s health, reflecting concern of adverse consequences outside the three shifts. Another common theme in reaction is a question of how, which still remains pertinent to many. The Nuffield Trust articulates this well, saying the Plan is trying to ‘heal thyself’ through efficiencies and feedback but does little to address actual needs. This question also holds whether there is the funding capacity, with a lower than historic average spend projected by the Spending Review, combined with the costs of moving care to community and technological innovation.

The public perception of the Plan is that it is ambitious and clear on its foundational pillars for reforming the NHS away from a looming ‘death’. It looks to bring the service to the neighbourhood, harnessing technology to drive efficiency, bolster patent care and clamp down on health risks. However, concerns remain on its feasibility, its affordability and the potential losers, such as social care.

Featured image for cyberattack report

Retail cyberattacks & the UK press reaction

What happens when brand reputation is threatened by malicious attacks from outside actors?

This is the situation currently being faced by UK retail brands following a number of global cyberattacks that have put customer information – and company loyalty – at risk. What can comms teams put in place to prepare for the possibility they’re next? 

Our latest report ‘Retail cyberattacks & the UK press reaction’ examines how impacted brands have communicated the data breaches to stakeholders, as well as the reception so far.  

Infographic for cyberattacks

Using data and insight from Vuelio Media Monitoring and the Journalist Enquiry Service, this report unpacks:

  • How the UK press have reported on cyberattacks and data breaches impacting household name retail brands.
  • What journalists and broadcasters covering the growing issue are requesting from PR and comms professionals for their reports and think pieces.
  • Why both proactive and reactive PR strategies are vital for organisations at risk of cyberthreats. 

 

AI & Risk report

How to manage your reputation in a world transformed by AI

Are PR teams prepared to deal with the ramifications of AI integration across UK industries? 

In our latest report ‘How to manage your reputation in a world transformed by AI: As industries adapt, what will be the role of PR?’ we examine press and public perceptions to outline the risks to businesses, public bodies, and their comms teams.

Graph showing key concerns on AI and risk

Using data and insight from Vuelio Media Monitoring and the Journalist Enquiry Service, this report unpacks:

  • Key areas of concern for the UK press and public and how this will impact comms strategies
  • How the UK media is reporting the risks of AI and what this means for media outreach
  • What AI-integrated organisations and industries are doing to secure engagement, and trust, from their stakeholders.
The fundamentals of stakeholder strategy

The fundamentals of stakeholder strategy: A guide

Just as stakeholders come in many forms, so too do the relationships you and your organisation need to form with them.

With so many different factors to account for, a reliable stakeholder management solution can be the difference between successful campaigning and relationship-building, and a myriad of missed opportunities.

To help with your mapping, planning, and management, this Vuelio guide ‘The fundamentals of stakeholder strategy’ features advice on:

  • The different types of stakeholders you’ll encounter, whatever your industry
  • Mapping and modelling those stakeholders
  • Empowering your team with the tools they need to maintain and grow stakeholder relationships
When politicians talk about AI is anyone listening?

When politicians talk about AI, is anyone listening? Innovation and regulation in the UK

In January of this year, Prime Minister Keir Starmer shared his plans to position the UK as an AI ‘superpower’.

As his fellow political and business leaders across the world grapple with the challenges that come with innovation, excitement for promised efficiencies mixes with questions regarding longer-term impacts.

How much has the Labour Government’s keen focus on this evolving technology influenced the conversation around artificial intelligence in the UK so far?

Our latest Vuelio report ‘When politicians talk about AI, is anyone listening: Innovation and regulation in the UK’ tracks the political, media, and public conversation to find out just how much influence our ruling party has on this topic.

Graph to show news and social volume around politics and AI

Using Vuelio Political and Media Monitoring; insight from the ResponseSource Journalist Enquiry Service; and social listening, we examine:

  • How the AI conversation has grown in the UK press and on social media since the General Election of 2024
  • What journalists and broadcasters covering AI are most interested in reporting
  • Which politicians & parties are best at making their voices heard around AI
Political monitoring

The top political monitoring platforms for PR, political, and public affairs professionals

Things move fast in politics. If you’re an organisation with political stakeholders, political monitoring you can rely on is a must.

For choosing the right platform for your needs, here are the best political monitoring platforms for those in PR and communications, public affairs, and marketing.

1) Vuelio

Political Monitoring is just one of the solutions the multiplatform Vuelio offers for those working in the PR, comms, marketing, media, political, and public affairs industries. Alongside an international media database, press release distribution, and campaign analysis solutions, and stakeholder management, Vuelio provides political monitoring and a fully integrated political database.

This comprehensive public affairs platform monitors everything happening across the UK’s Parliaments and Government departments, as well as important moves in the wider political ecosystem. Going beyond monitoring, Vuelio opens up the ability to directly engage with key political stakeholders and make meaningful contributions to policy. Find details for parliamentarians, special advisors, council leaders, and council chief executives, and get full visibility of conversations happening via traditional sources – parliament, committees, briefings, press, and blogs – as well as social media platforms.

Political content is analysed by the dedicated in-house team and delivered in a format tailored to you and your team, in Vuelio Political Reports, downloadable seasonal reports, and election specific newsletters.

2) Dods Political Intelligence

Dods aims to inform, educate and advise on parliament and policy, offering coverage on regulatory changes and more. Its political intelligence services include monitoring and research to aid in the reach of communications and campaigns.

Personalised alerts on policy and political issues come from a bank of historical information from a variety of sources across the UK and EU.

Originally founded in 1832, Dods focuses on a human-driven approach in favour of AI-amplified results.

3) DeHavilland

Combining in-house expertise with technology, DeHavilland political monitoring aims to provide users with political data from thousands of sources. Updates are tailored to provide teams with what they need to know and cut out irrelevant noise.

Information is gathered from government, parliament, European parliament, and committees and is shared in a digestible format by team analysts and policy researchers.

Alongside monitoring, the platform offers insight and stakeholder management for public affairs and government relations.

4) PolicyMogul

This platform aims to offer comprehensive and timely monitoring, cutting out government and political developments that may be irrelevant. Offering AI-written summaries designed to contextualise political updates, ‘near real time’ data is available for specific areas of interest.

Alerts – which focus on verified information over potentially overwhelming real time updates – can be shared via email or the platform’s integration with Slack.

PolicyMogul also offers a political stakeholder CRM and embeddables that can be added to websites or blogs.

5) Navigate Politics UK

Offering briefings and client catch-ups, Navigate Politics UK offers ‘human-led’ services to help public affairs leaders stay ahead of political updates.

The automated user interface is designed and delivered by in-house public affairs professionals, sharing updates in daily briefings, alerts, and summaries that are custom-built for public affairs teams. Users can choose from morning briefings, mid-morning round-ups, live coverage, tailored summaries, and weekly grids.

6) PoliMonitor

Used by public affairs and communications professionals from organisations big and small, PoliMonitor helps its users understand and engage with political discussions.

On offer alongside the monitoring is stakeholder mapping, relationship management, transcripts and summaries, client relationship management, research and reports, horizon scanning, and an integrated contact database.

7) Randall’s Monitoring

With over 45 years of experience in monitoring the political sphere, Randall’s offers coverage of Westminster, Whitehall, the Scottish and Welsh Parliaments and the Northern Ireland and Greater London Assemblies. With email and web-based distribution systems, this platform’s parliamentary monitoring has coverage of debates, questions, motions and select committee activities and its general political monitoring covers party political news and policy developments.

Randall’s also provides stakeholder monitoring, and political and parliamentary advice.

AI in beauty

AI in beauty equals risk – and opportunity – for the PR & comms industry

One industry forging ahead with AI integration – and battling the risks and opportunities that automatically come with the breaking of new ground – is beauty. 

A sector identified with youth and innovation is once again acting as a bellwether for a broader societal trend, and is already playing host to questions around safeguarding and what this means for society. 

These questions are especially relevant for the PR, Comms and Public Affairs pros responsible for charting the tides of media and public opinion – and for creating messaging that lands.

Our report ‘AI in beauty equals risk – and opportunity – for the PR & comms industry’ uses Vuelio Media Monitoring, social listening, and insight from the ResponseSource Journalist Enquiry Service to track how AI in beauty sparked both public conversation and press coverage. 

Media coverage of AI in beauty

As the UK’s Online Safety Act impacts organisational strategy on AI, and the Labour Government increases its focus on artificial intelligence in business, this report aims to offer a roadmap for sectors tasked with navigating the challenges. 

Download the full report for… 

  • How the UK press are reporting on AI use in the beauty industry so far
  • Public reactions on the authenticity of campaigns that utilise AI imagery and enhancements
  • The ways brands are tackling the issue of AI ethics within their comms
Political overview of 2024

Key developments from UK policy and politics in 2024

As we step into Christmas and the New Year, the Vuelio Political Team have been thinking and writing about the key developments that pervaded UK policy and politics in 2024. Here is our overview…

Treating the NHS

Helen Stott, Policy Researcher

Wes Streeting’s first act as Health Secretary was to make a speech declaring the NHS ‘broken’ and to commission Lord Darzi to conduct an investigation into its current state. Darzi’s review was published a few months later and, perhaps unsurprisingly, he laid the blame for the NHS’s decline squarely at the fault of previous Conservative governments. Darzi claims that although the health service is still suffering the effects of COVID-19, it was severely weakened going into the pandemic as a result of years of underfunding. He was also critical of the reforms introduced by former Health Secretary Andrew Lansley in 2012.

Having diagnosed the problem, the Government is now tasked with delivering the treatment. Prior to the election, Labour made it clear that their plans for the health service would rely on three key shifts; firstly a shift away from hospitals and to delivering more care in community settings such as general practice, local pharmacies, and community mental health services. Moving ‘downstream’ is crucial to Labour’s second goal, which is to shift towards a more ‘preventative’ model. The argument is that as the UK faces an aging population with more complex health needs, the only way to stop health costs from spiralling out of control is to get better at early intervention or even preventing ill health from occurring in the first place. This ties in with the Government’s public health ambitions, and their intentions to introduce stricter regulations on junk food. Finally, the first two goals will be underpinned by a shift towards digital, with an ambition to properly digitise the NHS and create electronic patient records, which will allow for proper coordination between different parts of the health and social care system.

The Government is currently in the process of consulting on their 10 Year Health Plan which is due to be published in spring 2025. There are still big questions about how much extra funding the NHS can expect to receive in order to deliver the plan, and about what the Government’s ambition to create a National Care Service will entail.

Planning reform goes top of the priority list

Ellie Farrow, Junior Policy Researcher

Last week, the Government published an 82-page National Planning Policy Framework report outlining its plan to ‘overhaul planning rules’ in order to fix the so-called housing crisis and enable the building of 1.5 million new homes by the end of the next Parliament. The revised framework reintroduces mandatory targets for councils, prioritises brownfield sites, introduces ‘golden rules’ for development on the green belt, and offers additional funding to local authorities’ to aid this transition.

Following this, the ONS released figures showing that the economy had shrunk in October; notably the figures revealed zero growth in the services sector, with manufacturing and construction declining at a pace of 0.6% and 0.4% respectively. This perhaps comes as no surprise to some who have repeatedly expressed concerns for the labour shortages in the sector, the Royal Institution of Chartered Surveyors (RICS) has consistently argued that there is a growing gap between the demand for infrastructure development and the available workforce.

In addition to these concerns, under the new plans, councils in England will no longer have the power to contest developments. Instead, planning is to be centralised – or ‘regionalised’ – leading to a disempowerment of local planning offices and committees. These changes, however, came just days before the Government’s much-anticipated English Devolution White Paper. As of this week, the Government has published their English Devolution White Paper which promises to deliver a ‘permanent shift of power away from Whitehall and into the hands of those who know their communities best’. Whether this tallies with centralising planning laws is yet to be seen.

The devolution ‘revolution’

Jennifer Prescott, Political Services Team Lead

In the first week after Labour’s election victory, Keir Starmer and Angela Rayner met with England’s 12 metro mayors to confirm their longstanding intention to expand devolution, promising to ‘deliver the most ambitious programme of devolution this country has ever seen’. The devolution agenda is the first of Labour’s five missions to kickstart economic growth and has been set out in their English Devolution White Paper, published on 16 December. The paper pledges a ‘devolution by default’ approach and outlines its ambition to establish ‘strategic authorities’ (of 500,000 or more residents) covering the whole of the country, meaning that borough and district councils will be abolished. Chair of the District Councils’ Network Sam Chapman-Allen called the move the ‘opposite of devolution, taking powers away from local communities’. Similarly, one council leader in Sussex – an area that has recently submitted an expression of interest in devolved power – called it a ‘death knell for local democracy’. However, the Government’s intention behind the plan to favour larger, combined authorities is to give cities and regions ‘a bigger voice’.

Mayoral strategic authorities will receive consolidated funding pots for housing and planning, transport, skills, and employment support, with the Greater Manchester, Liverpool City Region, North East, South Yorkshire, West Midlands, and West Yorkshire combined authorities being the first. While the Local Government Association welcomes the transfer of powers and money to local leaders, it said it ‘cannot distract from the severe funding pressures that are pushing local services to the brink’. Given the proximity, it’s unclear how pivotal yesterday’s Local Government Finance Settlement will be for the viability of local authorities.

The Government will shortly set out its Devolution Priority Programme aiming to deliver inaugural mayoral elections in May 2026. Discussions have been had with places including Cheshire and Warrington, and Norfolk and Suffolk, and places on the Priority Programme will be confirmed in January.

The post-16 education and skills landscape

Michael Kane, Policy Researcher

A 2023 report by the Education Committee demonstrated the complex nature of the post-16 education and skills landscape – significantly, this simply reiterated the same point that had been made before by the Independent Panel on Technical Education in 2016 and the Wolf Review in 2011. 2024 saw the continuation of this complexity. At the start of the year, then Prime Minister Rishi Sunak was pursuing his plans for an ‘Advanced British Standard’, a plan to, in essence, combine A Levels and T Levels, see every student study ‘some form of maths and English to age 18’, and defund alternative qualifications such as BTECs.

Labour’s election complicated matters: Sunak’s Advanced British Standard was scrapped and derided as unfunded by the Chancellor, and less than month into Government, Education Secretary Bridget Phillipson announced a ‘short review of post-16 qualification reforms at level 3 and below’. The culmination of this review in December saw the Government largely renege on the previous Government’s plans for widespread defunding as they announced that 70% of courses previously earmarked for defunding would stay. Considering the importance of getting post-16 qualifications right for addressing ameliorating skills gaps and productivity levels in the UK economy, the Government may choose to buck the trend of complexity and give the education sector certainty in 2025. With this in mind, the Government’s manifesto promise to publish a long-term strategy for post-16 education is one to look out for.

Clean energy by 2030, not 2035

Laura Fitzgerald, Policy Researcher

Labour’s election brought with it promises of change for the UK’s energy landscape. Both in the lead-up to – and post – election, Labour have been vocal in Labour’s ambitions to make the UK a ‘clean energy superpower’ and target of clean power by 2030. This target, five years earlier than their Conservative predecessors, will be no small feat, but one that the Government insists is achievable. Last week saw Labour publish its Clean Power 2030 Action Plan detailing the steps to build a clean energy system, and one that benefits both the consumer and environment alike. It includes reforms to the grid connection and renewable auction processes, and pledges to ‘unlock billions of investment’ a year.

Energy UK’s CEO Dhara Vyas welcomed the changes to accelerate the planning process and enable the development of critical infrastructure, as did Friends of the Earth who said that the plan will be instrumental in creating green jobs, lowering bills and protecting the planet. The plan is not without its sceptics however. The Shadow Energy Secretary Claire Coutinho, who has largely defended the net-zero scepticism of the previous Government, expressed concerns about whether a clean energy system would lower household energy bills. Speaking in an interview with Energy Secretary Ed Miliband, Nick Robinson also shared some public concern that a clean energy system may lead to blackouts with renewable energy sources often subject to some variability. With 2030 just under four years away, both sides can agree that the scale of the task is significant and will require bold action if the clean energy target is to be met.

2025 and beyond

Given the holistic nature of policy, the key developments that pervaded 2024 will likely feed into 2025. With this in mind, if we are to comprehend the issues that may grasp the machinery of Government in 2025, we have to understand – were they were conclusively grasped before?

For regular updates on what is happening in UK politics and public affairs, sign up to our fortnightly Point of Order newsletter, going out every other Thursday.

How news media brands itself: Centring the civic value of journalism

How news media brands itself: Centring the civic value of journalism

With trust in the media increasingly fragmented, how is the journalism industry re-engaging with audiences?

Two approaches emerge. First, building brand reputation around journalism’s vital role as a civic good. And secondly, centring the role journalism has in making its readers smarter and able to make better decisions.

How news media brands itself

To explore what this means for some of the UK and US’s leading brands, we analysed over four million online conversations, revealing the degree to which audiences identify brands including BBC, New York Times, Reuters and The Wall Street Journal with high-quality reporting.

Read the report to find out:

  • Which news brands are viewed most favorably (and unfavorably) by audiences, and why
  • The themes and messages that most resonate with current audiences
  • How brand campaigns align – or clash – with audience perceptions