This week’s results from the PRCA Confidence Tracker has found that senior PRs are still confident about the future of their agencies despite current challenges facing the industry.
Replies from both senior agency and in-house workers to the question ‘How confident do you feel about the future of your organisation right now?’ broke down as:
– 18% very confident
– 36% quite confident
– 29% neither confident nor unconfident
– 11% not very confident
– 7% not confident at all
The weekly PRCA survey will aim to report on levels of optimism among senior PRs during the COVID-19 outbreak, tracking how sentiment changes during the crisis.
‘The PR industry remains remarkably confident in the face of these new challenges,’ said PRCA Director General Francis Ingham of the latest result.
‘Essentially, half of respondents are confident at the moment; a fifth are unconfident; and the rest are neutral. It’s a net confidence score of +36 points. We will be asking the same question of the same group of people every week for the foreseeable future.’
Read more about the PRCA Confidence Tracker results here.