The scandals of the General Election 2024

Rundown of the Conservative leadership candidates

The Conservative leadership candidates have all given their pitch to the party hoping to succeed Rishi Sunak. The last time Conservative members chose their leader, they went for Liz Truss. This time the choice will not be as consequential for the country, as they will be taking the position of Leader of the Opposition, rather than Prime Minister.

While not being as significant to the country, it is of vital importance to the party as they are at somewhat of a crossroads in terms of their long and storied history. They are coming off a historic defeat at the General Election and now have only 121 MPs. Labour is attempting to blame the previous Government for everything they can. The Liberal Democrats and Reform both enjoyed significant electoral success against the party at the election as well. Whoever is chosen has a big task on their hands.

Tugendhat
Emerging from a sea of foam fingers and Tom Tugendtote bags, Shadow Security Minister Tom Tugendhat was the first of the candidates to take to the main hall stage at this year’s Conservative Party Conference and give his leadership pitch. In a nod to his background as a former soldier, Tugendhat’s speech was largely values-driven, emphasising the importance of integrity towards – and service to – both the party and country alike. While his decorated military experience precedes him, Tugendhat certainly has the least government experience of the four leadership hopefuls. With less than two years serving as Security Minister under former Prime Minister Rishi Sunak, Tugendhat played to his time in the military, saying that this showed him what true leadership is, and he promised to ‘lead with conviction and [to] act decisively’. He also justified his comparatively shorter time in management around the cabinet table claiming that he is ‘not here to manage, but to lead.’

Echoing the sentiment of the conference’s slogan ‘Review and Rebuild’, Tugendhat’s speech stressed the need to rebuild the party and restore the trust of the British people. He also vowed to rebuild CCHQ, and turn the Conservatives back into a ‘campaign-winning machine.’ Global security is a priority for Tugendhat. He values Britain’s position on the global stage and said the Conservatives have long been a party to fight for freedom, ‘united’ against threats the UK has faced. Migration, healthcare, the economy, and energy were also key areas of focus in his speech. He pledged to introduce an effective deterrent for migration, including a legal cap at 100,000, while on health and energy he vowed to strip excessive regulations in the health system and never to allow the UK to be dependent on ‘tyrants’ for energy.

This week also saw the Shadow Security Minister hit out at rival Robert Jenrick who used footage of one of Tugendhat’s former comrades in a campaign video. Jenrick published the video to make the case that the UK needs to withdraw from the European Court of Human Rights (ECHR), claiming it forces the SAS into ‘killing rather than capturing terrorists’. The video contained footage of British soldiers in combat, one of whom Tugendhat knew from his time in Afghanistan, and who has since passed away. Tugendhat took to BBC Newsnight to express his anger at Jenrick’s comments, stating that it shows a ‘fundamental lack of awareness of military operations’ and urging Jenrick to ‘pull [the video] down’. He also said that it was ‘particularly upsetting’ that his friend had been used in vain, unable to have the opportunity to defend himself. Tugendhat’s own stance on ECHR is somewhat reminiscent of David Cameron pre-Brexit referendum in that he suggested ‘[opting] out of the bits you can, reform the bits that aren’t working, and if that doesn’t work, be prepared to leave’.

While Tugendhat is popular among the public, with a recent poll placing him in the lead among The Independent readership, his prospects at Wednesday’s third ballot may not yield such positive results. According to a recent YouGov poll, Tugendhat is trailing behind, with only 16% of Conservative party members believing he is fit for the top job.

Cleverly
James Cleverly is widely viewed as being the candidate who benefitted the most from his speech at conference. He went into the conference as a bit of an outsider without much momentum and his leadership rivals were capturing far more of the media attention. He called on the party to be ‘normal’ and attempted to provide party members with a sense of motivation going forward. He even began his speech asking what the point of the party is and went on to speak on how the party has no right to power. He focused heavily on his upbringing and life, going through his upbringing in Lewisham, his time in the Reserves, his career in business, and his wife’s battle with cancer. Cleverly succeeded where some have criticised Tugendhat, in explaining who he is and what his background is and not taking for granted people know who he is.

The sense of trying to motivate a defeated party can be seen through Cleverly listing the Conservatives’ achievements over the years and squarely saying that if he is leader there will be no deals with Reform.

Another key part of Cleverly’s speech was his experience and what he had done, which was well received. However on 3 October the Foreign Office released a joint statement on the Chagos Archipelago, whereby sovereignty was given to Mauritius over the islands. Cleverly criticised this announcement which could be seen to have been a bit of a misstep as he was the Foreign Secretary when the negotiations began. This was roundly pointed out across social media and has been picked up by his leadership rivals. This has hurt Cleverly’s credibility just as his stock was beginning to rise, as he is seemingly criticising a policy that he initiated.

Jenrick
Bobby J had perhaps the most turbulent week of all the leadership contenders. He came into the conference as the frontrunner but a campaign video on the ECHR has caused him big problems. In a video where Jenrick was making the case for the UK to leave the ECHR, he made the claim that British special forces are killing rather than capturing terrorists due to the convention. When he was challenged on the remarks Jenrick stood by his claim, saying he did not want the convention to get in the way of national security. Jenrick cited an article by former Defence Secretary Ben Wallace in which he wrote “because of international treaties such as the European Convention on Human Rights defence secretaries are being forced to choose between killing individuals, generally by drone, or leaving them to continue plotting”. This led to the first real blue on blue attacks of the leadership campaign, with both James Cleverly and Tom Tugendhat expressing concern with Jenrick’s claim.

Jenrick played to the audience both in terms of location and their politics. He proudly declared his Midlands roots and revealed that one of his daughters’ middle names is Thatcher, as she was born in the year Margaret Thatcher died and he respects ‘strong women’. Jenrick made a slight mistake when he claimed that in 1974 the Conservative Party decided to be led by Margaret Thatcher, as Thatcher actually became leader of the Conservative Party in 1975.

Jenrick has in the last few weeks closed the gap between himself and the members’ favourite Kemi Badenoch. He has the most support among MPs, and if the members move with him, it would be fair to consider him in pole position.

Badenoch
The gifts available at Kemi Badenoch’s party conference tent were slightly different from her opponents. No t-shirts or hats, but Kemi apples, anyone? Perhaps a symbol of a healthy Britain, perhaps a symbol that a fresh start is coming, either way Badenoch has certainly been the apple of the Conservative party members’ eye for most of the leadership contest. A recent YouGov poll has revealed that the Shadow Housing Secretary is the hot favourite among members and this has largely been the case since the race began. That being said, her popularity has waned in recent days following her controversial remarks regarding maternity pay. Speaking with Times Radio, former Business Secretary Badenoch claimed that statutory maternity pay places an ‘excessive’ burden on business and has ‘gone too far.’ The comment has since come under fire, leading Badenoch to later defend herself on X, insisting that ‘of course [she believes] in maternity pay!’. A poll conducted amid the backlash over the remarks found that only 7% of the British public think maternity pay is too much, so it begs the question, is it Badenoch who has gone ‘too far?’ Badenoch has pitched herself as somewhat of a fighter, saying ‘if you swing at me, I will swing back’, something that some members may admire, which others may find concerning. Her dismissal of identity politics will likely have gone down well with members however. When asked about how she would feel to be the first black leader, she responded, ‘I am somebody who wants the colour of skin to be no more significant than the colour of our hair or the colour of our eyes’.

Badenoch’s speech at conference reflected her worldview and outlined her values. She spoke of the importance of trust, freedom of speech, and the bravery to do the right thing. Contrary to Labour’s steadfast drive towards clean energy, Badenoch is herself a net zero sceptic. She said the net zero strategy is damaging to the economy and criticised the commitment towards the transition to net zero. The latter half of her speech focused on the key tenets of her leadership. She pledged to ‘rewrite the rules of game’, developing a comprehensive plan to reform the British state and economy. She said this will include a review of the UK’s international agreements, the Human Rights Act, the Equality Act, judicial review, the Treasury, the Bank of England, the Civil Service and the NHS. She closed her speech with the unveiling of her ‘Renewal 2030’ plan. For Badenoch, 2030, potentially the Conservatives’ first year back in office, would be an opportunity to build growth in the UK, centred around personal responsibility, family, sovereignty and capitalism.

For what could have been a ‘doom and gloom’ party conference following a bruising election defeat, there was certainly an air of optimism among the leadership candidates. The four contenders all believe that they have what it takes to rebuild the country and lead the Conservative party to victory at the next election. What differs however is their approach to doing so. A Badenoch or Jenrick victory may see Labour confronted with challenges on their net zero policy, whilst a Tugendhat or Cleverly victory may see greater emphasis on global security and foreign policy.

With Tugendhat likely to be the next candidate eliminated from the race, it remains to be seen where his share of the votes will go. Will they be distributed to Cleverly, after his impressive performance at conference, and similar left-leaning stance? Or will Badenoch and Jenrick hold strong at the top? It’s up to the members to decide.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Patrick Clarke

‘The more real an interaction I can have with a PR, the better’ – Media interview with Patrick Clarke, deputy editor of The Quietus

Want to get the ear of music journalists? Here is insight on the ins and outs of the music media from Patrick Clarke, deputy editor of The Quietus. Having worked in music journalism for nearly ten years – freelancing for titles such as NME and Rolling Stone – here Patrick shares his day-to-day routine, AI’s effect on the media industry, and the best way for PRs to get coverage.

What does a typical working day/week look like for you at The Quietus?

Everyone at the Quietus freelances as well, meaning it can be quite an ad hoc, chaotic operation. Generally, my role is split between editing, commissioning, and writing. I edit between a third to a half of the site. I commission our regular columns, such as the baker’s dozen segment, which is one of our biggest ones, and then work with my editor on commissioning the more straightforward features. Every week or two, we have a staff meeting where we go through all the music that we like and dislike over the next month and decide what we think is worthy of coverage, what suits the ethos of the site, and what doesn’t.

The other half is writing. I write a few features a month, which vary wildly from in depth features to little news partnerships. I’ll obviously be out at gigs as well, usually two or three nights a week. It’s very full on dealing with all the pitches from writers and all the pitches from PRs. Trying to keep on top of it as much as we possibly can, which usually proves impossible, but we do our best. There’s no typical day, really, or typical week, but those are all features of it.

Is The Quietus team using any AI tools to help with content creation, and what are your thoughts on AI?

I’m pretty against the idea of letting AI write an article for you. I don’t think AI can listen to music and evaluate music. I think it can gather facts about music, but I don’t think that it can replace the very subjective and very personal experience of listening to music and transferring that personal, emotive experience to the page.

I wouldn’t say that AI has no place whatsoever. I use AI to help me transcribe and save me time. We recently launched a new website with The Quietus, and there was AI involved in the basic tech side of transferring one site to a new one. So I think it can be useful as a tool, but creatively I have a lot of doubt about whether or not it should be used to write anything for you. The best music journalism is work that really comes from a very personal place, from the writer.

What contributions do you find most useful from PRs and what are your pet peeves?

It’s good when PRs understand what our website is and what the music that we cover is. We don’t cover stuff just because it’s big or because it’s got a lot of streams. We cover stuff because we think it’s interesting. When we get PR emails that are very clearly a blanket mail out – an impersonal blanket mail out that doesn’t reflect anything at all that we do on the site, or maybe there’s been a cursory look at what our sections are called, without considering whether or not it will actually work, that can be quite frustrating. It’s probably a waste of the PR’s time as well.

When you get PRs who know what we’re about and know what we do, that’s always very enjoyable and satisfying. We don’t see ourselves as oppositional to PRs in any way or like we’re trying to frustrate them. We want to work together on things that work for us and work for them. I think we give a level of coverage that most music websites don’t, as long it’s the kind of stuff that actually fits with what we do.

Also, I get PRs that get my name wrong, or the name of the website, or I’ll get pitched stuff for a website that I haven’t written for for a decade. Therefore, I think the more personal, the better. The more real an interaction I can have with a PR, the better.

What is the relationship like for you when you are contacting PRs representing bands and musicians, and how can that be improved?

Some of the relationships are good, some of them are bad. I think the same way that some people understand what it is that we do, that’s always good. I’m never too fussed about a rejection or a no, it’s just as long as it’s polite and that it actually happens.

I find clarity is what I really crave a lot of the time. Sometimes you’ll get strung along, or you’ll be told an artist wants to do this, and then when it comes to actually asking them, they never wanted to do it. The key here is truthfulness and clarity. When that happens, it is always very rewarding, and I try to give that on the other side.

When is the best time for PRs to contact you and in what form?

I think just an email in office hours, as basic as it is, and then follow ups. I don’t mind if someone needs to follow up five or six times to get me to read something. I get hundreds of emails a day and I work other jobs at the same time, so it can be difficult to read everything. I can sympathise with all the PRS who I’ve never replied to!

I do find it quite frustrating though when PRs encroach on my personal life, or will message me on personal social media platforms, or have got my number from someone and will call me up without me having given them my number. I like to separate my work life from my real life as much as possible. Therefore, as annoying as it is, just an email to my official work email is the best way to get in touch with me.

Patrick’s first book ‘Bedsit Land: The Strange World of Soft Cell’ has been published by Manchester University Press.

Connect with Patrick, and other UK and international journalists, via the Vuelio Media Database.

How PRs can get media coverage in October 2024

Media trends: How to get press coverage in October

Wondering what the media are covering as we ‘fall’ into October? The change of season and weather is often a popular angle for journalists and requests sent to PRs via the ResponseSource Journalist Enquiry Service this month backs that up.

Read on to find out what else journalists were asking for in September, and what you can do to catch their attention, and gain press coverage, in October.

Halloween on the horizon

Journalists have been getting their Halloween content sorted early – just over 2% of the total enquiries in September were around ‘Halloween’.

PA Media, The i paper, Bella, and Stylist.co.uk have all sent requests to PRs via the Journalist Enquiry Service, looking for a variety of things, from Halloween snacks to home decor, costumes, and spooktacular themed days out for families.

Going forward? With Halloween at the end of the month, journalists will likely be making short deadline requests to get information and products. Be prepared to have product samples to send over with easy-to-read information, and you could get featured in a national press title or consumer magazine.

Gift guides and advent calendars in high demand

Requests for Christmas content have been coming in since July, and September saw a significant increase with ‘Christmas’ appearing in just under 14% of all enquiries. This is over double the amount we saw in August and a 3% rise on this time last year.

A lot of the festive requests are for ‘gift guides’, with that phrase cropping up in nearly 9% of enquiries last month. ‘Advent calendars’ are also popular, with 3.5% of journalists looking to review them. It also meant big increases for the consumer-focused categories on the Enquiry Service with Children & Teenagers seeing a 44% increase between August and September, 39% for Men’s Interest, 31% for Food & Drink, and 21% for Women’s Interest & Beauty.

Going forward? October is usually the most popular month for ‘Christmas’ content on the Journalist Enquiry Service. Last year, 18% of enquiries were for festive material. The majority of journalists will be looking for gift guide products and advent calendars, as well as Christmas events, decorations, and recipes. You could get media coverage in The Guardian, Good Housekeeping, The Independent, or The Sun.

Autumnal advice, mental health experts, and fashion in focus

Seasonal content is frequently requested on the Journalist Enquiry Service and the change of season has seen nearly 4% of journalists in September including the keyword ‘Autumn’. The topics have varied from interiors to wellbeing, to staycations, and beauty products for the new season.

Fashion has also featured in the Autumn requests and on its own as a keyword appeared in just under 4% of the requests. This is possibly linked to the London Fashion Week taking place. 2% of enquiries in October were also for ‘mental health’, with journalists looking to get expert opinion and advice ahead of World Mental Health Day on 10 October.

Going forward? Now that we are firmly into Autumn, journalists often send requests about heating and how to stay warm in colder months, plus skincare advice, and what to do with your garden during this season. Have expert commentary ready and there is the potential to feature in The Metro, The Times, Ideal Home, and The Daily Telegraph – journalists from all of these outlets sent requests last month about ‘Autumn’.

Other opportunities for PRs in October and beyond

While both still a little way off, Bonfire night (5 November) and Black Friday (29 November) are approaching. Journalists will be looking for the best places to watch fireworks and any related events, plus the best deals and offers on at different retailers for Black Friday.

The Health category, which had an 8% increase between August and September, could rise further as October is Breast Cancer Awareness Month and includes World Menopause Day (18 October). Experts in these fields could get media coverage as a result. Food & Drink should also perform well again as a category with International Chefs Day (20 October) and World Pasta Day (25 October). Have chefs ready to interview, and pasta recipes to share.

To connect with the media on these topics, and much more, check out the Journalist Enquiry Service and the Vuelio Media Database.

Find out more about how Vuelio can help you gain and track your coverage in the media here.

One month on from the 2024 UK General Election

Learnings and observations from Conservative conference fringes: Social housing, opportunity and life sciences

Written by Michael Kane and Helen Stott from the Vuelio Political Team. 

Our blog last week highlighted that, despite the Labour leadership’s disciplinarian grasp on policy development, the fringes at last week’s Labour conference still proved useful in exemplifying the future challenges to be addressed and their potential solutions.

Contrastingly, the Conservative leadership have not had the same firm grasp on policy development – mainly because the leadership remains a vacuum, with the party currently engrossed in a leadership election. In this sense, the fringes at Conservative Party Conference may instead inform the prospective leadership contenders’ policy platform.

Considering how embryonic some of the policies that underpin the candidates are, and the unclear ideological trajectory of the Conservative party as a whole, the fringes at this year’s Conservative conference proved particularly pertinent.

‘Where next for social housing?’ by the Joseph Rowntree Foundation

The Conservative party has a long history with social housing and housebuilding provision: the party supported Labour’s New Towns programme after the Second World War and even unveiled their own Expanded Towns programme in 1952. An ideological shift in the 1980s saw the party unveil the Right to Buy council houses and the transfer of social housing stock from local authorities to housing associations. From 2010 onwards, the previous Conservative government established numerous house building targets, housing strategies and attempts at planning reform. Nonetheless, the evidence shows plainly that, from 2010 to 2024, owning a home became harder, renting a home became more expensive, homelessness rose, and not enough houses were built.

With the above context in mind, this fringe by the Joseph Rowntree Foundation looked to consider the role of social housing in the Conservative party’s future policy platform. Former Minister of State for Housing and Planning Rachel Maclean observed how the social housing system is broken as she called on the Conservative party to consider its funding and who benefits from the system. Conservative backbencher Bob Blackman struck a similar reforming tone as he agreed with Maclean on the need for a rethink. He specifically argued for incorporating the right to buy as soon as the tenant enters social housing and invest all this money in building social housing to create a virtuous circle. Interestingly, this comes with the Government planning to consult in Autumn on reforms to Right to Buy and having already started to review the increased Right to Buy discounts introduced in 2012. Finally, Conservative councillor and Deputy Leader of the LGA Conservative Group Abi Brown called for Conservatives to be bolder when it comes to making the arguments for house building when local residents may be unsatisfied with the proposals. This follows concerns that former Prime Minister Rishi Sunak’s Government submitted to localist concerns around mandatory housing targets.

The Labour party has looked to make housebuilding a vital component of their strategy to deliver economic growth – much has been made of their plans to build 1.5m new homes through planning reform, new towns, and ‘the biggest increase to social and affordable housebuilding in a generation’. With Labour having set their stall out so clearly, the Conservatives quickly need to build a coherent narrative on social housing – especially when this could enable them to reconnect with younger voters disgruntled by the poor prospect of home ownership.

‘Opportunity for all’ by NASUWT

If Labour have been clear on their aims for social housing and housebuilding, the same could be said of their plans for education. Speaking to this point, the title of this fringe organised by Teachers Union, NASUWT, even borrows Labour’s ‘opportunity for all’ slogan from their manifesto. This fringe then considered how the Conservatives should respond to Labour’s plans for education as a whole and the challenges the sector faces. Whether this be a school attendance crisis precipitated by COVID-19, the widening attainment gap across income and regional variables in England, a teacher recruitment and retention crisis, a crisis in SEND provision, or the uncertain future that further education faces with concerns around its funding settlement.

Edward Davies, Policy Director at the Centre for Social Justice, focused his remarks on the reasons for underachievement in school. Predictably and rightly, he attributed some of this to the school attendance crisis but he also argued that the rising number of children who do not have two biological parents at home is also a cause for concern. He condemned the fact that this issue does not seem to be part of the policy discussion. Whether a future Conservative leader puts this at the forefront of the education debate remains to be seen, with scars still remaining from former leader Sir Iain Duncan Smith’s focus on single mothers. In a forthright tone, the General Secretary of NASUWT, Dr Patrick Roach, condemned the prior Conservative Government for their poor relationship with education unions as he detailed that a rethink will be required if the Conservatives are to return to Government. Considering the fact that the leadership contenders unanimously condemned Labour’s ‘union paymasters’, this comment may not be taken on board.

Finally, the penal was rounded out by the Shadow Minister for Schools Gagan Mohindra whose comments reflect the conundrum the Conservative party face. His opening remarks featured a perhaps contradictory tone of explicating the challenges the education sector faces while defending the Conservatives record. Interestingly, he directly apologised for the lack of support provided on SEND provision. This encapsulates the reckoning the party faces on education policy between pursuing an apologetic or defensive tone, or even somewhere in between.

‘Boosting UK health and wealth through Life Sciences research’ by UCB

One of Wes Streeting’s first acts as Health Secretary was to declare the NHS ‘broken’ and to set the groundwork for a series of ‘radical’ reforms to the health service. Interestingly, the former Science Minister had some praise for the incoming Labour Government’s strategy. Reflecting on when he first joined Parliament in 2010, Freeman said his initial goal in politics was to tackle the ‘structural deficit’ that the UK has found itself in, with welfare and health spending set to rise year on year. Freeman argued that the life science industry is the only sector which is capable of reversing this trend and truly addressing the structural problems of the UK economy.

Unsurprisingly, Freeman had positive things to say about the Conservatives’ progress on life sciences while in Government, but he said ultimately they were not able to tap into the opportunities presented by the NHS. Politicians from both sides of the House have pointed out that our health service, with its huge resource of patient data, could present excellent opportunities for clinical research, is a huge site of underutilised opportunity. Freeman said that because Labour are the party that created the NHS they are the only ones that would be able to carry out the reform needed, and while the new Government’s long term plan for the health service won’t be published until next year, he said what he had seen so far was promising. This highlighted a possible site of consensus between the Conservatives and the new Labour Government.

What now?

While the leadership contest may have dominated the media headlines and the attention of most attendees of the conference, many of the fringe events in the periphery executive rooms, halls, and corridors of Birmingham’s ICC reflect the pervading challenges of economic and social policy in the UK. Importantly, these questions must be addressed by the future Conservative leader if they are to build a coherent ideological vision and policy platform to overcome their 2024 General Election result.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Labour Party Conference 2024

Learnings and observations from Labour Conference fringes: The curriculum, preventative health care, and higher education

Written by Michael Kane and Helen Stott on the Vuelio Political Team, reporting from 2024’s UK Party Conferences. 

While the attention of the political media may have been on the movements within the main conference hall during the Labour Party Conference – with senior members of the Cabinet and the Prime Minister all giving significant speeches and numerous key motions passing through – the Vuelio Political Team was focused primarily on key fringe events.

While often derided as expensive for the organisers and ineffectual in terms of outcomes, such a narrow view misrepresents their value in the policy development process. After all, now Minister for School Standards, Catherine McKinnell, started the formation of Labour’s policy on Ofsted last year when she condemned their inspection system for being both ‘ineffective’ and ‘dreaded’ in a fringe event last year. This preceded Labour’s proposed ban of single word judgments in their manifesto, and this was confirmed by the Department for Education earlier this month.

With that in mind, what fringe events this year proved particularly intriguing in terms of policy?

‘Speaking up for opportunity’ by the Oracy Commission

Geoff Barton, Chair of the Oracy Commission, noted in his remarks that this Labour conference marks nearly 50 years on from the Bullock Report, which considered the teaching of English in schools. However, its recommendations were largely sidelined as the Thatcher Government chose to focus its curriculum on employability. Preceding this conversation around oracy, we have seen numerous different national curriculums in England with revisions coming in 1989, 1995, 2000, and 2014. This comes at a crossroads for schools following Labour’s announcement of a curriculum review, which recently opened a call to evidence. Debates surrounding the curriculum usually come within the perceived dichotomy between more creative and arts-based subjects against more empirically positivist STEM subjects.

In this fringe, the panellists avoided this binary perspective and instead recognised the role that oracy can play in all aspects of a young person’s education. Oli De Botton of The Careers and Enterprise Trust recognised the importance of oracy skills in helping young people in the transition secondary school, further education, higher education or employment – importantly, it is at these transition points that inequality in the education system may be cemented. Speaking to this point, Dr Nicky Platt, Deputy Director of the Education Development Trust, recognised the role oracy can play in reducing the ‘word gap’. In that sense, oracy can play a vital role in reducing the widening attainment gap across income and regional variables in England – that gap has been exemplified by the National Audit Office’s report in July.

Labour have committed to a ‘rich and broad’ curriculum, as per Education Secretary’s Bridget Phillipson’s speech to the Labour conference – however, the specific role oracy will play is yet to be determined.

‘Prevention-led public services: Can the government make its rhetoric a reality?’ by Institute for Government and The Health Foundation

This was yet another fringe event dedicated to the issue of moving to a preventative healthcare model and shifting resources away from primary and community care. There has been a growing consensus among politicians for almost 30 years that this is the right direction of travel – and yet the vision has failed to materialise. Over the past decade, population health has steadily declined, at the same time that hospitals and the acute sector are swallowing up a growing proportion of the NHS budget – leaving vital parts of the health service, like general practice and community services, woefully under resourced. Labour have made it clear that they will not be willing to let the spending taps flow freely, and that improvements to the health service will have to come from reform. The Department for Health is hoping that shifting resources to early intervention will ease pressure on hospitals in the long run and get the NHS back on its feet without spending significantly more money – but will this gamble pay off?

Dr Jennifer Dixon from the Health Foundation made the case for a rewriting of the rules regarding public spending in order to hardwire the prevention agenda into government. The Treasury can be too reluctant to invest in certain areas unless it can see an immediate return on investment, but preventative measures can often take longer to show their benefits. Similarly, Nick Davies from the Institute for Government argued for a ring fenced prevention budget and a cross-government strategy on prevention. Paul Kissack from the Joseph Rowntree Foundation was perhaps the most interesting contributor; he was somewhat sceptical of the ring fenced prevention budget idea, as he thought any technocratic fiddling would be pointless without wider investment to address the root cause of ill-health – poverty. Davies said uplifting universal credit would be the most effective lever to immediately lift people out of poverty, something JRF have been campaigning on for a few years. While there was enthusiastic agreement among the panellists, including Health Minister Andrew Gwynne, that lifting children out of poverty should be an urgent priority, the elephant in the room – namely, Labour’s refusal to lift the two child benefit cap – was left unaddressed.

‘How can higher education help to break down barriers to opportunity across regions’ by MillionPlus

The role of modern universities in the higher education sector and the economy in general has often been disputed, with the prior Government deriding the increasing number of people going to university and the existence of perceived ‘rip off degrees’. Preceding that, the Blair Government had committed to ensuring that at least 50% of young people attended university. This Labour Government has committed to resetting the relationship with universities and supporting ‘every person who meets the requirements and wants to go to university’ in their manifesto. This rhetorical inconsistency over the last few decades illustrates the challenges that modern universities have faced. With this in mind, this fringe event by MillionPlus looked to position these universities as central to Labour’s commitment to equalising educational opportunity and tackling regional inequalities.

Lord Khan, the Minister for Faith, Communities and Resettlement, who represents the first graduate of a modern university to serve in Government, noted that these universities are vital to addressing regional inequalities through generating regional growth. This point was substantiated by the Chair of MillionPlus, Professor Graham Baldwin, as he detailed that 68% of graduates of these modern universities stay in the local areas. To add to this, Nick Harrison of the Sutton Trust elucidated the positive impact that modern universities have on social mobility in their admissions policies – with three out of the top five of Sutton Trust’s social mobility rankings of universities being modern universities.

The role modern universities play in equalising access to higher education and tackling significant regional inequalities in the UK is clear. This is a vital issue for Labour to tackle given its significance. The ONS’ recent labour market statistics in September 2024 elucidated the regional divergence in England across levels of employment and economic activity and the expanding wealth gap between north-south of England, as shown by the IPPR. However, modern universities’ role in tackling these issues may be constrained given the crisis in higher education funding – an issue Labour has yet to propose a long term solution to.

What now?

Many of the speeches by the key members of the Labour Government at the conference focused on emphasising their central messages in an attempt to not rock the boat. However, these fringes provide a more revealing read into the future challenges the Government faces as they elucidate the myriad of social, economic and political challenges the UK faces. By that notion, they also potentially reveal the next steps the Government may take in substantive policy.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Press Gazette Future of Technology Conference

How newsrooms are changing and what this means for the PR industry

Newsrooms are always looking for ways to improve their processes, and the PR industry needs to keep up as they evolve. Press Gazette’s Future of Media Technology Conference featured a panel discussion dedicated to exactly that – newsroom transformation.

Here are insights shared by David Dinsmore, COO of News UK, Graham Page, sector lead for media, tech, telco & sports at Q5 Partners, Paul Rowland, editorial director at Reach plc and Nina Wright, chair of Harmsworth Media and the Professional Publishers Association…

AI’s impact on the newsroom

While AI might still be in its infancy, it’s already having an impact on the newsroom. Paul Rowland spoke about how Reach plc have been using Guten:

‘It’s a rewriting tool which makes a piece of content written in house, and reversions it for another title in that style of that publication, therefore eliminating the need for journalists to do things which aren’t distinct to their particular beat or their particular patch.’

Other publishers also mentioned different tools they are using to make the more mundane parts of a journalist’s job quicker. But David Dinsmore stressed the important role of humans for research – ‘The journalist is still going to go and dig up the proper stories, and that’s the stuff that the customers are interested in.’

The impact on PRs: Remember early predictions that AI could one day be turning your press releases into articles? Should this come to pass, journalists will have more time to dedicate to writing in-depth articles. Getting these stories will continue to require a lot of research, and the media will be reliant on expert opinion and case studies to give news and features colour and credibility. PRs – get your clients ready to be featured regularly, and in more detail.

The importance of brand

PRs and publishers both have this in common – the importance of brand and brand reputation. The problem for a lot of publishers in the current climate is that younger audiences, especially Gen Z, don’t recognise news brands. As Graham Page explained:

‘When people come across your content, they don’t recognise who it is and whether it should be trusted or not. We run a youth panel – when we talk to people, around 16 to 18, their knowledge of news industry brands is very light.’

Newsrooms are adapting to make sure that their brand is standing out. Nina Wright shared that ‘Brands need to be alive and sing on a whole number of different platforms, and your revenues need to do that as well.’

She gave the example of the New Scientist which, as well as having several revenue streams and being on all the social media platforms, also has an extensive live event programme. This helps to further its connection with communities and make the brand more memorable.

The impact on PRs: Publishers could well be shifting from their traditional platforms and PRs must be ready for these industry changes. News organisations won’t be interested in pitches that don’t align with their current branding. Make sure that you understand their brand, and that your own brand is also trusted and reputable. With publishers also more likely to be getting on the newer platforms, such as TikTok, make sure the content you are suggesting can work on a myriad of mediums.

Platform changes affecting publishers

Google’s algorithm changes have been impacting publishers, as we highlighted in this round-up of the conference on our sister ResponseSource blog. Nina said that many publishers are currently ‘at the mercy of the platforms’ as ‘you never know when they are going to change their algorithms, and then you have to scramble around and react and respond to that.’

Newsrooms have had to be even more savvy to make sure that their content is performing well on search and that the right audience is reading it. This is a particular challenge for smaller newsrooms. Paul spoke about Reach plc’s CornwallLive, which aims to be ‘a local, trusted, relevant news source in Cornwall, but also wants to thrive and scale.’ With a story about a new bypass, the team there were able to use the platforms to their advantage. As Paul explained:

‘The Google Discover algorithm knows that lots of people have an interest in Cornwall, and if they optimise that through headlining it in a clever way, then it can reach a huge audience, beyond the core audience of loyal Cornwall users it wants to get to.’

Impact on PRs: While Paul was able to recount a positive story for Reach plc, a lot of publishers are struggling due to Google’s changes. As PRs, stay on top of what changes the platforms are making – algorithms are no longer the same. Be aware of what is going to perform well on Google, and where SEO can be optimised – journalists will be more likely to want to work with you.

For more on the ins and outs of the publishing industry, and how you can work with journalists, broadcasters, and influencers to gain coverage in the media, check out the Vuelio white paper ‘From pitching to getting published: A PR’s guide to media relations‘. 

Paras PR podium

Winning comms: Who made the Paralympics PR podium?

This year’s Olympic comms efforts got plenty of positive reaction from the PR industry and the public, but how did PR teams at the big brands do at the 2024 Paralympics?

Here are thoughts from PR pros who were watching (and taking notes) at home.

Making the podium for gold-medal-tier comms…

…Channel 4 dropping its ‘Super. Human’ theme from the previous Games for its ‘Considering What?’ campaign. The move was considered a major win for many of those watching at home, and across the PR industry.

Where the Tokyo 2020 campaign (which had won industry awards and accolades at the time, including the Cannes Lions Grand Prix) had been construed by critics as patronising, 2024’s effort was instead direct, hard-hitting, and propulsive.

‘It’s hard to look past the “Considering What?” campaign, which in my opinion really hit the mark, rightly positioning Paralympians as world-class athletes, rather than people ‘overcoming’ their disabilities,’ believes Matt Peden, managing partner at sport specialist creative comms agency Hatch.

‘Dropping the previous creative was a big move, but I think it paid off.’

For a mix of competition with cosy nostalgia was the International Paralympic Committee’s spot We All Stand Together, which utilised the 1984 children’s song from Paul McCartney. A big hit with many school children at the time, it was a canny pick for getting the attention of the older Millennials out there.

‘I was really impressed with how the IPC launched their central theme for the Games, which showcased the competitive nature of the Paralympics,’ added Matt.

‘TikTok have also done fantastic work pre and during the Paralympics, really demonstrating the uniqueness of their platform and embodying the spirit of the Games really well.

‘I don’t think there are many examples of campaigns that have missed the mark, more of brands not giving the right amount of attention to the Paralympics. Adidas, for example, in my opinion have been relatively quiet when it came to the launch of the Paralympics. If you look through the partners of ParalympicsGB (such as John West and Dreams), all have been very active in their own space, which was great to see.’

For other big brands associated with the Games, Nike won plaudits in many PR industry publications. For good reason, believes Tristan Van Den Berg, account manager at Spa Communications:

‘I found ‘Winning is Winning’ very compelling, as it focused on athlete empowerment and challenged perceptions of ability. The success primarily lies in authentic storytelling, using athletes’ voices to drive the narrative.

‘On the other hand, campaigns that rely solely on tokenistic representation, without offering depth or engagement, often miss the mark – they fail to create a lasting impact because the focus feels superficial.’

And could do better in future goes to… the lack of hype around the Paras compared to the Olympics

‘We have made significant progress since the Paralympics first began, and it is encouraging to see daily coverage of the games. However, we are still far from achieving the same level of visibility and excitement for the Paralympics that the Olympics receive,’ says Kully Dhadda, founder and CEO of digital communications agency Flame.

‘Similar to the growth of women’s football, the Paralympics requires consistent prime-time exposure both on the TV and in the mass media to reach a wider audience.’

Could a lack of hype for the Paras simply be related to scheduling? Perhaps, believes Matt.

‘The fact the Paralympics is post-Olympics will always be a slight deterrent – it can feel like it’s an afterthought which goes against messages from governing bodies and brands. If it was switched, with the Paralympics taking place first, then the natural comparisons made throughout might not be as strong.’

However the Paraympics is scheduled, there is clearly an existing problem with visibility in adland when it comes to disability. Drawing attention to this during the Paras was a short film from Channel 4 and Bupa, produced with Purple Goat and Sassy+, which asked: ‘Where are all the disabled people in ads?’

Inclusion for disabled people, including those that will be competing in future sporting events, needs to be a year-long priority for PR, marketing, and ad teams:

‘To give the Paralympics equal coverage in future, brands need to invest more in year-round visibility for Para-athletes and collaborate with media to keep the conversation alive outside of event cycles,’ believes Tristan.

For what kind of PR campaigns could help boost attention for the Paras in future years, Kully recommends the reliable comms tool of human-led stories:

‘Efforts should be made to create compelling stories around the athletes and events, engaging audiences through human interest stories, behind-the-scenes content, and interactive social media campaigns – sometimes an athlete’s journey is just as interesting as the sport itself.

‘Broadcasting organisations and sponsors could collaborate to ensure the Paralympics are marketed just as heavily as the Olympics, creating equal anticipation and hype – I can personally see a huge gap for someone to own the games the same way as how Nike unofficially took control of the 1996 Atlanta games.

‘By showcasing the full spectrum of what the Paralympics have to offer, we not only draw in new viewers, but also inspire future athletes for both games.’

Want to connect with journalists who’ll be reporting from upcoming sporting events, and track your coverage? Try Vuelio’s Media Database and Media Monitoring.

What trade can learn from brands

What trade can learn from brands: How to raise your media profile through media evaluation

Vuelio was a proud sponsor of the Trade Association Forum’s Best Practice Exchange 2024, a space for professionals across UK trade associations to share sector insights and predictions for what lies ahead.

Want to raise the profile of your organisation or association in the UK media? Check out advice shared during the Vuelio masterclass on what can be learned from big brands, including client stories to illustrate use cases adoptable for trade associations

Why learn from brands?

Sharing her expertise on how brands can amplify their message in such a saturated media landscape was Vuelio’s head of account management Katharine Feltwell, who talked tactics for cutting through the noise.

Raising your media profile masterclass

‘There are clear similarities between brands and trade associations,’ said Katharine.

‘Where the customers drive the revenue for brands, members drive the revenue for trade associations.

‘Where the brands make their money through customers purchasing their consumer products, trade associations make their money through members buying into things such as training and events.

‘Brands strive for a clear brand identity against their competitors, and trade associations strive to develop a brand identity which is industry linked.’

Key differences to consider:

‘Brands are usually the most well-off organisations. They tend to have the most financial freedom to be seen as early adopters of new tech and trends. As they are consumer facing, they generally have more competition and can have to try harder to be the loudest voice in the room to have the most commercial or b2b impact.’

The key challenges of amplifying your voice?

Katharine shared challenges frequently faced by industry clients who want to amplify their voice in the media, highlighting:

– Difficulties in ensuring messaging is both cohesive and concise
– A lack of audience consideration and understanding
– Struggles with rebuilding trust once it has been lost.

In light of these, how can trade associations facing the same issues overcome them?

Understanding your audience and where to aim your comms

Katharine shared two case studies from her experiences aiding clients in getting their messages out to the world, the first being a top 100 charity based in the UK who successfully reached its target audience with its comms.

Starting right at the ideation stage, the charity didn’t know who to contact with its story, or which publications should be in its target outlet list for coverage.

‘Ensuring a not-for-profit budget is channelled in the best direction, with the best return, is of utmost importance,’ said Katharine.

‘This charity wanted to work smarter not harder, and put its effort into reaching specific key audiences rather than just shooting wide and hoping for the best. This particular charity had five different audiences of financial donors that it wanted to reach, spanning from so-called “traditional wealth” to “concerned neighbour”.

‘We focused on something the charity already knew – its own donor personas.’

By enhancing Vuelio’s own analysis with the audience intelligence of sister company Pulsar, it was possible to understand which media and social profiles these personas would engage with – and the ‘traditional’ publications they may read – resulting in a robust list of media to target with messaging.

‘Every month, our team of analysts work together to create a report for this charity. These reports delve into what topics resonate best with each target audience. I.e. Do fundraising case studies appear more commonly in the types of publications that “concerned neighbours” read rather than “traditional wealth”? Is the “traditional wealth” demographic is mostly interested in the policy change stories?

‘If you are starting from the very beginning of your strategy and are not sure where to start – begin with something that you already know, or expertise you already have, and work backwards to your end goal.

‘As a trade association, you will have incredible amounts of industry data from your members. This is powerful information that can help shape your media activities.’

How to cut through the noise with your comms

Want to be seen as a leader in your industry sector? Learn from the story of an international bank that wanted to share its ESG credentials in the media, without incurring greenwashing accusations (a pitfall many brands have fallen foul of over the last few years).

‘What we did for this client was to provide a status quo report,’ said Katharine.

‘Our team of analysts examined a group of six international banks (themselves included) and the tactics used when talking about each element of ESG; which ones resulted in a positive and neutral result versus negative coverage, and where the reach was the highest.

‘We created an eight-page report filled with charts, graphs, and written analysis, finding that banks that relied heavily on press releases, blog content, and quotes from CEOs did not see the largest volume of high quality, high reaching positive/neutral coverage.

‘Instead, those who focused on press announcements of actionable changes made the most splash. Actions speak louder than words when it comes to creating a credible ESG profile as a bank – sweeping statements do not work.’

The client pivoted to communicating actions, and has gone on to win multiple sustainability awards.

‘Learn from other people’s mistakes and victories and craft your plan based on what has already happened in the story so far,’ said Katharine.

Key takeaways to remember when elevating your voice

– Simplicity is key when it comes to working smarter not harder
– Look around you and think about the voices that are already loud on your chosen topic – what is and isn’t working for them?
– Create your ideal audience from information you already hold, analysis of external channels, and the right support
– Once you have decided what ‘good’ looks like for you, consistent tracking of your performance against goals will ensure lasting success

‘Doing these four things will allow you to create your own bespoke playbook for managing your own reputation,’ advised Katharine.

‘This ultimately will enable you to take this strategy whatever may come your way – be it a curve ball from the Government where you have to amplify your external voice at pace, or a positive opportunity for change.’

Learn more about Vuelio’s Media Monitoring and Insights solutions, and Pulsar’s audience intelligence tools, for sharing your organisation’s story and successes.

What journalists want this Autumn

What the UK media are looking for in September and beyond

Looking for insight on what journalists will be covering in September? What will make the news isn’t always predictable, but the ResponseSource Journalist Enquiry Service can give a strong indication of what will be trending and popular with the press.

Below, we analyse what journalists have been requesting from PRs during August and shed light on what we expect them to be sending enquiries for this month and beyond.

Christmas content in demand

In July, we saw the first flurry of ‘Christmas’ requests. August saw a more substantial covering as over 6.5% of requests contained the word last month.

The majority of enquiries in August were focused on gift guides. This meant lots of requests for review products. However, we also saw journalists looking for Christmas decorations, throwing a successful Christmas party and festive events taking place around the UK.

Going forward? September 2023 saw the amount of Christmas requests double from the August number and we would expect similar numbers again this year. Gift guides and advent calendars will likely be the most in demand. Journalists from The Independent, PA Media, Country Living and Prima all sent enquiries last month, presenting opportunities to get featured in high profile media titles.

Summer season falls into Autumn

A lot of media professionals use the Journalist Enquiry Service to source seasonal content and August saw a shift from requests for ‘Summer’ towards ‘Autumn’. 2.5% of the total enquiries last month were for ‘Summer’ but this was surpassed by ‘Autumn’ which appeared in just over 3% of journo asks.

These encompass all sorts of topics and angles, and included health and wellbeing, fashion, home decor, fitness, and recipes. Journalists from The Daily Express, Good Homes, Bella, The i Paper and Sunday Brunch all sent requests last month.

Going forward? Topics such as getting your garden ready for Autumn, changing your wardrobe for the new season, and health concerns as we head into the colder months are all common requests around this time. Make sure you have gardening and fashion experts ready and doctors and health professionals to comment on these areas.

Four day work week, winter fuel payment, and AI

UK politics is always a focus for the media, even more now with the change of government. Topical issues like the proposed four day working week, the cuts to the winter fuel payment, and changes to pensions have all been the subject of enquiries by journalists during August.

‘Work’ proved popular as a keyword, appearing in over 3% of enquiries, and ‘pension’ cropped up in over 1%. ‘AI’ also regularly performs well on the service and in August even more than usual as 5% of the total requests included the topic. That could be in part due to the Government’s plans to scrap funding for an AI project.

Going forward? September in the UK is annual Party Conference season and journalists will be keen to cover the major policies and announcements. If you have political commentators as clients then have them ready to provide comment – you could get coverage in titles such as The Times, Metro and Reuters. Information and experts on AI are also likely to get write-ups, as it remains a popular topic to cover in the media.

Other opportunities for PRs in September and beyond

Halloween is just over six weeks away and journalists are always keen to cover it. Requests are usually for products to review such as costumes or party decorations. This presents a good opportunity to get items featured.

Fashion experts are likely to be in demand with London Fashion Week (12-17 September). Fitness proved popular in September 2023 with nearly 3% of requests containing the keyword, likely linked to National Fitness Day, coming up on 25 September this year. We also expect the Food & Drink category to get lots of enquiries, with many towns and cities holding events for Oktoberfest. If you have experts or information about this, relevant journalists will want to hear about it.

To connect with the media on these topics, and much more, check out the Journalist Enquiry Service and the Vuelio Media Database.

Find out more about how Vuelio can help you gain and track your coverage in the media here.

Labour plans for unemployment

New Government: What are Labour’s plans for unemployment?

Was getting unemployed people into employment a key priority for the Conservative Government? Attempts included the New Back to Work Plan, former Prime Minister Rishi Sunak’s promise to tackle what he called ‘sick-note culture’, and choices for the Spring Budget in 2023, with the announcement of a £7 billion Employment package. However, despite policy initiatives, unemployment levels in the UK continue to be high.

Why is the employment ‘epidemic’ a growing problem, despite such initiatives?

According to the Office for National Statistics (ONS), 4.4% of people were unemployed between February and April 2024, equivalent to 1.44m people. Issues many unemployed are up against – long-term sickness, mental health problems, and early retirement, or caring responsibilities, inabilitities to find and retain jobs due to labour market demands, or gaps in skills and experiences required.

The problem of unemployment is growing. In most of the public sectors, such as health, social care, education, and the police force, there is a shortage of staff. Meanwhile, the Confederation of British Industry found that 38% of businesses reported that labour shortages were holding back their ability to invest and grow.

A look back at Conservative Government actions on unemployment

The New Back to Work Plan included a promise to implement tougher benefit sanctions for those not actively looking for work, trial possible reforms for the fit note process to make it easier and quicker for people to get specialised work and health support, and the launching of the WorkWell service.

Additionally, in April 2024, former Prime Minister Sunak gave a speech at the Centre for Social Justice (CSJ) on eliminating ‘sick note culture’, claiming it as a ‘lifestyle choice’ for those capable of working. Sunak’s intention to strip away the power GPs had to give sick notes sparked outrage within the charity and welfare sector, with the British Psychological Society stating that ‘the Prime Minister is taking the approach of attempting to minimise the mental health challenges […] The government should be prepared to invest the proper funds into mental health services.’

Labour’s plans to tackle the unemployment issue

With a new Labour Government established, with a different vision and different priorities, what is being said in regard to the unemployment epidemic? During the Labour campaigning period, the party promised a major programme of reform to support more people into work and bring the benefits bill down. In their manifesto, Labour has made ambitious promises, including reforming employment support with a system underpinned by rights and responsibilities. Furthermore, they have also stressed the importance of bringing Jobcentre Plus and the National Careers Service together to provide a national jobs and careers service.

In addition, Labour has made promises to help those with illnesses and disability into work, as they are more likely to face discrimination and structural barriers. Labour has promised to devolve funding so local areas can shape a joined-up work, health, and skills offer for local people. Moreover, parallel to the Conservative Government, Labour also proposed a Back to Work Plan within their first week of being in office. They plan to create new national jobs and career services; develop new work, health, and skills plans for the economically inactive, led by Mayors and local areas; and to introduce a Youth Guarantee to create more opportunities for training, apprenticeships, or help to find work for all young people aged 18-21 years old.

This growing epidemic needs to be at the heart of the welfare agenda for the new Government, given the pressures it is putting on public sector workers. Whether the initiatives announced so far can bring down the number of unemployed people, we are yet to discover.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Yara Silva

‘We love creating content around talent’ – Media interview with head of content at Reach Studio, Yara Silva

Social media has been an important tool for both journalists and PRs for well over a decade already, but the rapid rise of TikTok has meant an increased focus on vertical video to reach new audiences. Want to get your brand featured in a publisher’s video creation?

Yara Silva has recently been appointed as head of content at Reach Studio – here, she sheds light on how PRs can collaborate with the media to create content in this increasingly popular format.

‘If you’re trying to get a journalist’s attention and you have talent on board working with you – that’s always a big draw.’

What does a typical working day/week look like for you at the Reach Studio?

I’m not sure there is such a thing as a typical day. I have a lot of meetings, because my role involves liaising with lots of different parts and lots of different people within the company, internally and externally. I head up the content part of Studio, which is wide-ranging. We have the branded content team, our social video experts, and we have the site video team. We have an ideation team as well, and they come up with the big ideas, so it’s fun to work with them.

Our Mirror Gaming brand and our youth brands, Curiously and Hear Me Out are also a big part of what we do. They are brands for young people, run by young people. It’s been brilliant to work with them, as I’ve not had the opportunity before. They’re so talented and they’re content creators who are just real digital natives. Bringing them closer in with the rest of the teams working on video has been brilliant, because we’re learning from them and they’re learning from the wider teams too

Vertical video is becoming a big focus for many media organisations – how can PRs help journalists with this form of content creation?

I think the best stuff that we’ve got through PRs has always been around the talent that they have on board working with them. Media organisations and people working in video love creating content around talent. If you have a sports star associated with your brand, offer us your sports star. We would love to go and create content around that. If you’re trying to get a journalist’s attention and you have someone on board working with you, I’d say that’s always a big draw.

How can PRs make the most of social media – both engaging with journalists and promoting their brand?

I think social media is an easy way to engage with journalists, because they’re often on there, looking for products or for people to speak to. Keeping an eye out for journalists making journo requests is quite a simple way of making the most of social media.

In terms of promoting brands, jumping on trends is a good way of keeping your brand relevant; also using humour. The current Marks and Spencers social video campaign – featuring Spencer Matthews and Mark Wright (Mark and Spencer) – they’re all very funny and quite simple, but it’s led to lots of other brands jumping on the bandwagon.

Journalists are increasingly making use of social media as research tools – what are the pros and cons of this?

I think there’s a lot more pros than there are cons. Social media gives you access and opens your eyes to different people and different ways of thinking that you might not be exposed to if you’re not on social media. Obviously, that’s a cornerstone of journalism – opening people’s eyes to things that they don’t necessarily always get to see.

A big con, though, is fake news. Misinformation is huge on social media, but I think journalists are pretty savvy about that. At Reach, we have a lot of training around it, and I think other publishers do, too. I think we just need to make sure that we’re always informing the audience about it too, so that they don’t get misled.

What is your opinion of the use of AI in journalism?

I think there are places where it can be really useful. Any tool that can help journalists save time, or just help a journalist do their job, shouldn’t be disregarded. We’re all so busy and there are a lot of repetitive tasks that do take up a lot of time. That bit could be made easier with AI.

Anything that we do with AI needs to be constantly re-evaluated. We don’t ever want AI to be taking journalists’ jobs. We want it to be helping journalists make the most of their time. There are massive risks involved but there are time saving and really helpful uses for it.

Within Reach, we have an AI tool which we created called Guten. It’s more for articles though, so it’s not really for video, but it helps us to make sure that we’re getting content across different titles in the most effective way possible. The journalists use that a lot. However, we’re being incredibly cautious of how we’re using it and everything that we use goes through a very rigorous testing.

What contributions do you find most useful from PRs, and how/when should they contact you, or your team?

Email rather than phone. I think the most useful thing, like I said before, is access to talent. We’re always looking for stuff like that, or invites to events where we can make content. We’ve got so many titles. There are 120 brands within Reach, and the Reach Studio makes content for all of them. So we need content, and we can create content that gets shared very widely and goes to a lot of people. Therefore, if we can get invites to events where we can create really good content that we think our audiences would like, or access to talent, then that is super useful.

To connect with journalists across publishing, broadcast, and more, check out the Vuelio Media Database and the ResponseSource Journalist Enquiry Service

King's Speech 2024 overview

Employment Rights Bill: What’s next?

During the King’s Speech, an Employment Rights Bill was promised by the Labour Government. The Bill aims to deliver on policies set out in the Plan to Make Work Pay. Commitments in the plan include banning exploitative zero-hour contracts; ending fire and rehire; strengthening statutory sick pay; making parental leave, sick pay, and protection from unfair dismissal available from day one for all workers; and making flexible working the default from day one.

The Bill has not been introduced yet, but Labour have promised to introduce it within 100 days of entering Government. Ahead of that, this week, the Deputy Prime Minister Angela Rayner and Business Secretary Jonathan Reynolds convened a meeting with trade unions and business leaders to discuss the plans.

Looking at the attendance list, it appears that Ministers have tried to balance the competing interests of unions and businesses. Attendees included the Trades Union Congress, Unite, UNISON, Unite, and the GMB, along with business groups such as the CBI, the British Chambers of Commerce, the Federation of Small Businesses, and the Institute of Directors.

Trade unions welcomed the proposed changes, viewing them as a chance to improve pay and job security. The TUC General Secretary Paul Nowak welcomed the meeting as ‘an important chance for unions and businesses to discuss the shared gains that the government’s reforms will bring’.

However, business groups were more cautious and asked the Government not to rush without consultation on the specifics of the Bill. FSB’s Tina McKenzie, said she hopes they will ‘soon start a proper, meaningful and constructive engagement process as it moves from campaigning into practical policy making’. She also hopes ‘the Government starts to demonstrate it is prepared to try and reduce harm to employment, small business, and the economy from any and every negative impact of these proposals’. Similarly, CBI’s and IoD’s representatives also said further consultation would be crucial.

Finding a balance between competing interests will be a challenge for Labour to tackle in the next few months. According to a Government press release, ‘trade union and business representatives will be invited to continue engagement on the Plan to Make Work Pay via similar meetings, as well as share vital insights via the upcoming consultations’.

All of the proposals represent a considerable departure from current practices, and officials will have to think carefully about the detail, what exceptions may apply, how the reforms will work in practice, and how they will be implemented.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

PR winners at the Paris Olympics

Winners and losers: Who placed on the PR podium for the 2024 Olympics?

There are no medals for PR at the Olympics (yet), but comms teams across the world were busy bigging-up sponsorships and superstar athletes throughout the 2024 event in Paris. Which PR campaigns were successful and deserving of plaudits, and which could have done better?

With the Paralympics (and a whole new load of PR moments) on the way, here is our overview of what worked, and what didn’t, at this year’s Olympics…

Our gold medal goes to… cheese

Probably an unsurprising choice (if you’ve been online at all throughout the games) is Italian gymnast Giorgia Villa’s partnership with cheese brand Parmigiano Reggiano. Sponsored by the cheese since 2021, Villa’s past photoshoot with wheels of the good stuff was rediscovered by X users at the end of July, to widespread joy and social virality.

X post about Giorgia Villa sponsorship

As said by one X user: ‘Dunno how much the Parmigiano-Reggiano Cheese Consortium has been paying Giorgia Villa since this deal was arranged in 2021 but they’re certainly getting their money’s worth this week’.

Will Villa further build her own brand with other tie-ins, like Usain Bolt, George Forman, and Mo Farah have in recent years? It’s a solid PR strategy for sportspeople, and the brands they work with, for getting attention online and press coverage.

Silver goes to… Mongolia’s opening ceremony uniform

Way before the serious sporting even started for this year’s Olympics games, competition was rife among the countries taking part… around the release of their uniforms.

While Team USA had tagged in fashion heavy-hitter Ralph Lauren to clothe their competing athletes, it was Mongolia’s uniform that received the majority of attention online, as shown by analysis of social and news platforms using Pulsar.

Olympic uniforms in the spotlight

A common feeling among the takes on Mongolia’s uniform – positivity for the nods to tradition, careful crafting, and textile choices.

X post about Mongolia's Olympic's uniform for 2024

Reaction to the US’s uniform – perceived laziness for the choice of ‘dated’ brand Ralph Lauren.

X post comparing Olympic uniforms

Mongolia’s uniform got the public talking, with pleasant surprise. All this, despite the lack of a big PR and comms function behind the team.

When looking at brands involved in the Paris Olympics, Ralph Lauren received plenty of mentions on social and news write-ups – both prior to and post-competition – much of it negative.

Brand buzz before and after the Olympic opening ceremony

There’s a lesson here for those tasked with tie-ins and team-ups for the upcoming 2028 Olympics: find out what your intended audience actually wants to see by researching their interests. Integrating cultural relevance into branding was effective in this case. Well-researched choices can spark those watching at home – an average of 30.6 million people watched coverage of the Paris Olympics on Comcast Corp.’s US media outlets, by the way – to dive into the conversation.

Bronze goes to…Snoop Dogg and Flavor Flav

Bringing ‘delight to the games’, as reported by The Guardian, was superstar Snoop Dogg, who served as a special correspondent for NBC’s Olympics programming.

Plenty of celebrities featured at the Paris Olympics – including, confusingly, the Minions during the opening ceremony – but none got quite the same level of fondness in their press write-ups. Apart from Flavor Flav.

Fellow musician and memetic star Flav’s signing of a five-year sponsorship deal with the US women’s and men’s water polo teams, and help with landing sportspeople brand deals, has strengthened his profile. AND, more importantly, is sure to help more people of colour into the sport – a hope he shared during an interview with NPR.

And the ‘better luck next time’ award goes to… a well-intentioned misstep in memeing

Shout-out to the PRs who flagged this one – a brand post aimed at highlighting inspirational female athletes… with subtitles related to relationships.

‘I mean, it’s 2024, right? […] It’s sad to see this stereotype being used yet again. Are we not past the point of thinking women are only interested in men and relationships?’ was one take on LinkedIn. The company later deleted their Instagram post – a wise strategy when a piece of PR isn’t winning over the audience.

Want to connect with journalists who’ll be reporting from upcoming sporting events, and track your coverage? Try Vuelio’s Media Database and Media Monitoring.

Equalities Outlook

New Government: Outlook for equalities

In attempts to highlight its importance, Labour dedicated two pages of its manifesto to equalities in a section entitled ‘Respect and opportunity for all’. Here, they promised to ‘ensure [that] no matter whatever your background, you can thrive’. The King’s Speech proceeded to mention two bills relating to equalities; the Draft Equality (Race and Disability) Bill and the Draft Conversion Practices Bill.

The Draft Equality Bill aims to enshrine in law the full right to equal pay for disabled people and ethnic minorities. It will also introduce mandatory ethnicity and disability pay reporting for employers with over 250 employees. With the Draft Conversion Practices Bill, Labour have committed to extending the scope of the conversion therapy ban introduced by the last Government to make it trans-inclusive. The bill will work to introduce new criminal offences to target acts of conversion which are not covered by existing legislation.

The details of this have been quite vague so far – presumably because this issue remains controversial, and the party divided on transgender rights. Labour have said the ban would not extend to ‘legitimate psychological support, treatment, or non-directive counselling’, but it remains to be seen exactly how the Government plans on defining conversion therapy in the draft legislation.

Both of these bills build on promises that were laid out in the Labour manifesto, but there are areas in which the new Government has failed to deliver yet. One criticism being faced by the party is that despite having had Vicky Foxcroft as the Shadow Minister for Disabled People, Labour did not reserve this role for their new Government, instead splitting the remit into various departments. As such, Sir Stephen Timms was made Minister of State for Social Security and Disability in DWP and Stephen Kinnock is now Minister of State for Care (with responsibilities for overseeing disabilities and SEND) in DHSC. This also comes after Foxcroft publicly criticised the former government for not appointing a Minister to this role.

Fazilet Hadi, Head of Policy at Disability Rights UK, said that this approach ‘is problematic on so many levels’. Further to this, Hadi said that simply adding equality briefs to ministers who already have major operational duties signals that tackling inequality for those with protected characteristics is not central to Labour’s vision of a changed society.

Similarly, Labour has also failed, so far, to deliver on its promise to create a Department solely dedicated to Women and Equalities. At the 2023 Labour Conference, former Shadow Secretary of State for Women and Equalities Anneliese Dodds said: ‘If Labour wins the next election, I will become the UK’s first ever Secretary of State for Women and Equalities, with a seat at the top table, dedicated to advocating for women in all their diversity in every Cabinet conversation.’

Having held this position for nearly three years, many were baffled by the secrecy and the delay of the announcement – only to find out this role was abolished and the remit was split between Dodds and Bridget Phillipson – who both, again, have other ministerial responsibilities. According to i News, a Downing Street spokesperson denied that the role had been downgraded, and additionally the Fawcett Society, a high-profile charity for women, praised Starmer for appointing not just one, but two Ministers to the role.

With summer recess to soon draw to a close, the resumption of Parliament in the autumn will come as the true test for Starmer and his cabinet. It is to be seen how the opposition party may confront the redrafted Equality Bill, or may criticise the Government’s overall approach to tackling the issue of equalities.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Foreign policy

New Government: What’s on the agenda for international development?

When speaking prior to July 2024’s General Election, the then-Shadow Foreign Secretary David Lammy described Labour’s foreign policy as ‘progressive realism’ which ‘advocates using realist means to pursue progressive ends’. In practice, he said this would include being realistic about the threats that Russia and China pose to our national security, and to that of other countries.

This was reflected in the Labour manifesto as it said, on the topic of Ukraine, a Labour government would work with international partners to enable the seizure and repurposing of frozen Russian state assets to finance support for Ukraine. They also promised to back calls for a Special Tribunal for the Crime of Aggression against Putin, and to help Ukraine to become a member of NATO.

Lammy previously committed to visiting Ukraine within the first 100 days of a Labour Government, but this was not stated in the manifesto, nor has there been a mention of any plans of this. In Labour’s first few days in Government, however, Lammy visited Germany, Poland, and Sweden, emphasising the UK’s continued backing for Ukraine. Defence Secretary John Healey also headed to Odesa to meet with President Volodymyr Zelenskyy. After the meeting, Healey announced that the UK would provide a new package of support to Ukraine. At the NATO summit in Washington last month, Prime Minister Keir Starmer confirmed that the UK would commit to a military aid package for Ukraine which would deliver £3bn every year until at least 2030/31.

When it comes to international development, there were previously some suggestions that Labour would reinstate the Department for International Development (DfID), however, Lammy previously showed opposition to the idea and there was no mention of this in their manifesto. The British Foreign Policy Group said that, because of this, we can expect ‘a lot of continuity’ from the last government – also highlighting that there is little to suggest that Labour will accelerate the pace at which the UK returns to spending 0.7% of gross national income (GNI) on international development.

Labour committed in their manifesto that international development spending would return to 0.7% of GNI ‘as soon as the fiscal situation allows’. Just before Parliament rose for summer recess, Development Minister Anneliese Dodds reaffirmed this target in a written statement. The Center for Global Development said that this target is just one of the seven steps that were laid out by the former Shadow Minister for International Development Lisa Nandy, and the other six should remain priorities for the new Foreign Office- calling them ‘a sound basis for reform’.

Since the Government has been in recess, Dodds has continued Lammy’s globetrotting mission as Labour seek to be active on the international scene. Just this past week, she was in Jordan, where she announced a new UK aid package for Gaza. Dodds also announced £6m in funding to support UNICEF’s work in helping vulnerable families in Gaza. Additionally, following calls from the UNHCR, the Government announced that it is allocating £14m to support Syrian refugees living in the Zaatari refugee camp on Jordan’s border with Syria. The funding will be delivered in September, with £7m going to the UNHCR and another £7m to the World Food Programme.

Israel and Palestine has long been a challenging subject for Labour. The Labour manifesto said the party would continue to push for an immediate ceasefire, the release of all hostages, and the increase of aid into Gaza. Starmer’s Labour, unlike during Jeremy Corbyn’s leadership, did not commit themselves to recognising a Palestinian state on day one of their Government, but instead said it will recognise the Palestinian state as a contribution to a renewed peace process which results in a two-state solution.

Starmer may find that – with such a large majority – some incoming MPs will want Labour to take a more actively pro-Palestine approach, especially as concerns grow about the worsening humanitarian crisis. Such a shift, however, would strain the UK’s relations with key allies, as well as cause challenges to maintaining party unity on the issue – which is already proving difficult, as Starmer suspended seven Labour MPs on a separate issue.

Lammy also previously said that a Labour government would start talks on the creation of a new international contact group to coordinate with Western and Arab partners over Middle East peace, but there was no mention of this in the manifesto or since – but this may be something to look out for in the near future.

Despite conflict in the Middle East receiving mention during the King’s Speech, only one Bill led on by the Foreign Office was announced: the Commonwealth Parliamentary Association (CPA) and International Committee of the Red Cross (ICRC) (Status) Bill. It was initially a Private Members’ Bill during the 2023/24 parliamentary year, and essentially means that the UK Government can treat the CPA and the ICRC similar to international Organisations the UK is a member of.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

What journalists want from PRs in August 2024

Back-to-school essentials, Christmas gifts, and keeping cool: What the media are looking for in August

What will the media be covering in August? The news cycle may be ever-changing and unpredictable at times, but the ResponseSource Journalist Enquiry Service is a good indicator of what is popular.

From how to stay cool in a heatwave, to what to expect from the new Labour Government, below we look at what journalists were sending requests for in July and predict what their focus will be for this month.

Summer is starting to heat up

The UK is finally enjoying some good weather and as a result we saw a new keyword last month, with ‘heat’ featuring in just under 2% of all enquiries. Journalists were looking for ways people can stay cool in the heat, how to keep pets safe in the warmer weather, and how often to water the garden.

‘Summer’ stayed as the top keyword in July, with just under 6% of the total enquiries. This is a 20% increase compared to July 2023. ‘Gardening’ also remains very popular, appearing in 5% of requests. This is a 40% increase in comparison to last year.

Going forward? With the weather set to remain hot throughout August, there are likely to be more enquiries on how to cope with the heat. Have experts ready to provide comment and products for keeping cool, ready to review. Travel advice and holiday destinations will stay in demand throughout August too, so be prepared with experts and information.

What are UK journalists using the Journalist Enquiry Service for?

Back to school

Schools have only just broken up for the summer, but journalists are getting ahead with their articles and features. ‘School’ featured as a keyword in over 2% of last month’s requests, with around half specifically being about ‘back to school’.

This included enquiries for back to school essentials (new pencil cases and bags), the cost of school holiday childcare, and back to school lunch box recipes. The ‘Education’ category saw a 56% rise in the amount of requests between June and July as a result.

Going forward? Requests around ‘school’ and ‘university’ made up over 4% of enquiries in August 2023, and we would predict similar numbers this year. Review products are usually the most in demand, but there will likely be requests for education experts and teachers to provide comment, as well.

Which media sectors are using the Journalist Enquiry Service to connect with PRs?

 

Christmas in July

Despite the fact that Christmas is over four months away, we have already seen our first flurry of festive requests. ‘Christmas’ appeared in nearly 2.5% of enquiries from journalists to PRs throughout July.

As ever, journalists are looking to plan their Christmas features and product round-ups far in advance. Requests varied from travel packages for breaks over Christmas, to top new board games, and eco friendly/sustainable gifts.

Going forward? The number of Christmas requests will steadily increase over the next few months. In August 2023, 6% of enquiries featured the keyword. Journalists at Red magazine, House Beautiful, woman & home, and Good Housekeeping all sent requests in July, meaning lots of opportunities are likely to be featured in consumer magazines in the coming month.

Other opportunities for PRs in August and beyond

‘Christmas’ is likely to take over the Journalist Enquiry Service, alongside with ‘school’ and ‘summer’. But be ready with experts, statistics, and case studies on other subjects – at the end of the month, there is Notting Hill Carnival (25 August) and the summer bank holiday. Journalists will be looking for ways to celebrate the carnival and activities and days out for the bank holiday weekend, so have information ready for both occasions.

Festival season draws to a close with Reading and Leeds (21 – 25 August). Journalists often send enquiries for ‘festival essentials’, which means a good opportunity to get products featured in the media. The Food & Drink category should see more interest from journalists with National Prosecco Day (13 August), National Rum Day (16 August) and National Burger Day (29 August) all taking place this month. If you’re a PR who specialises in food and drink/FMCG, there is plenty of opportunity to get press coverage this month.

To connect with the media on these topics, and much more, check out the Journalist Enquiry Service and the Vuelio Media Database.

Find out more how Vuelio can help you gain and track your coverage in the media here.

What are the plans for rail?

New Government: What are the plans for rail?

The Passenger Railway Services (Public Ownership) Bill was the first introduced by the new Labour Government in Parliament. This Bill is meant to deliver on Labour’s manifesto commitment to reform the railways and bring them into public ownership when existing contracts with private sector operators end, or when operators fail to deliver. Just before summer recess, MPs voted 351 to 84 to give the Bill a second reading. The Bill will have its report stage and third reading on 3 September before moving on to the House of Lords.

Bringing the railways back into public ownership is just one of the Government’s plans. In fact, Rail Partners chief executive Andy Bagnall, said ‘Train companies agree that change is needed but it is disappointing to see Government legislating to ban the use of contracted train companies, without first setting out the detail of how its wider rail reform bill will deliver improvements for passengers and freight customers’.

In their manifesto, Labour pledged to establish Great British Railways (GBR), which would create a unified and simplified governance structure. This plan was confirmed during the King’s Speech, as the Government announced its intention to introduce a Railways Bill. However, the legislation to create GBR is likely to take time, so to offset this Labour will be setting up a ‘shadow GBR’ over the coming months, which will unite key industry bodies.

In its plan for rail, Labour also pledged it would set up a new passenger watchdog, the Passenger Standards Authority, which would have the power to require service improvement plans, inspect the performance of GBR, and assess its performance. The Railways Bill will also establish GBR’s role in ticketing reform and set out a statutory duty on GBR to promote rail freight.

The King’s Speech also confirmed the Government’s position on HS2, with no plans to revive Phase 2. The Government will be continuing to repurpose the High Speed Rail (Crewe to Manchester) Bill for ‘connecting regional centres in the north’.

However, there is still the unanswered question of Euston. Despite speculation that the future of the station hangs in the balance, Chancellor Rachel Reeves did not mention it in her list of spending cuts on Monday this week. However, in her speech, she did announce that the Restoring Your Railway fund has been canceled, which the Campaign for Better Transport is urging the Government to reconsider.

Following the Chancellor’s speech, the Secretary of State for Transport Louise Haigh confirmed she will commission an internal review of the department’s capital spend portfolio. The review will also make recommendations about current and future schemes. This review is expected to also support the development of the long-term strategy for transport, as Labour pledged to develop in their manifesto.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

One month on from the 2024 UK General Election

One month on from the 2024 UK General Election: What have we learned?

Written by Helen Stott and Michael Kane.

It was nearly a month ago that the United Kingdom voted to deliver Labour to their first electoral majority since 2005, leaving the Conservatives with a measly 121 seats.

The democratic repercussions of this result are potentially seismic, with Labour propelled to over 400 seats on a 33.7% share of the UK wide vote. Yet, research from the IPPR showed that only 52.4% of adults voted. The Conservatives and Labour – two parties who have come to dominate UK politics over the last 100 years – only received just over 55% of the vote share combined.

How have the parties responded to this? What have we learned one month on from the General Election?

Labour’s first few days: the formation of the Government

The day after Labour achieved its landslide victory, Starmer’s senior team will have been well aware of the need to hit the ground running. There was no time to waste on last minute reshuffles, so Starmer’s Government for the most part mirrors the makeup of his Shadow Cabinet when they were Opposition. There are a few notable exceptions, however. Starmer was forced to find alternatives when former Shadow Cabinet members Thangham Debbonaire and Jonathan Ashworth both lost their seats. More surprisingly, Emily Thornberry was snubbed for Attorney General after shadowing the role for over three years. Starmer instead appointed Lord Hermer, who has more extensive legal experience and, interestingly, was a key signatory of a letter which espoused that Israel must be guided by international law. This perhaps signals that Starmer has heard the concerns of voters who rejected Labour over its position on Israel, and is prepared to shift to a more critical stance.

Labour set their priorities and agenda

Later in the month, Labour used the King’s Speech to set out their immediate priorities for Government, launching a jam-packed legislative agenda, with almost 40 new Bills introduced. The speech focused on Labour’s economic growth mission, with measures announced to reform planning laws, renationalise railways, and create a new publicly-owned clean energy company in Great British Energy.

However, Starmer has faced his first rebellion, as seven Labour MPs broke the party whip to vote for an SNP tabled amendment calling to end the two-child benefit cap. There had been speculation that the Government would compromise on this due to external pressure, but instead Starmer responded by suspending the rebels – including former Shadow Chancellor John McDonnell. These strong arm tactics send a clear message to the new intake of MPs that Starmer expects absolute loyalty, but will his refusal to abolish this much derided policy backfire?

The Labour leadership have signalled that they would be open to ending the two-child limit in the future, but at the moment they are standing firm that public finances are not in the place for immediate action. Backbench MPs will be appeased by Starmer’s commitment to setting up a child poverty task force, but if this does not start delivering change soon, we may see more significant rebellions in future.

Throughout Labour’s first few weeks in Government, senior Cabinet members have had their own individual moments in the sun to help Labour set the policy and political agenda in their favour. On 11 July, Secretary of State for Health and Social Care Wes Streeting announced an investigation into the NHS, also resuming talks with junior doctors regarding industrial action.

Minister for Women and Equalities Bridget Phillipson continued this reset sentiment as she conducted a question and answer session on 16 July, noting that her priority was to ‘reset the relationship between the Department and the education sector.’ Phillipson also launched a curriculum and assessment review on 19 July. On 22 July, testament to its importance to Labour’s agenda, Starmer himself spoke on Labour’s plans to establish Skills England and reform the ‘broken’ skills system, which he argued had failed young people. A day later, and Secretary of State for Work and Pensions Liz Kendall reasserted the focus on employment and training as she unveiled the Government’s plans to tackle economic inactivity among young people.

In a similar vein, earlier this week, Chancellor Rachel Reeves gave a statement to the Commons, where she said public finances were in an even worse state than they had believed prior to the election. Reeves claims that Labour have inherited a ‘black hole’ of £22bn of unfunded spending promises, announcing the cancellation of various infrastructure projects committed to by the previous Government, and means testing the pensioners’ winter fuel payment in order to fill the gap. Part of the ‘black hole’ Reeves mentioned is from the cost of giving public sector workers a 5.5% pay rise – something which the previous Government avoided doing. Shadow Chancellor Jeremy Hunt strongly repudiated Reeves’ claims and accused her of ‘laying the ground for tax rises’.

Reeves has since confirmed tax rises will be announced as part of October’s Budget, although she reaffirmed that Labour would stick to its manifesto promise not to hike national insurance, VAT, or income tax. Whether tax hikes will be accompanied by further spending cuts remains to be seen.

Is Vaughan Gething’s resignation Keir Starmer’s first hiccup as Prime Minister?

With the drama of the General Election, attention had been pulled away from devolved politics. Then Vaughan Gething announced he will be stepping down as First Minister of Wales after just 78 days in office. Gething’s premiership was plagued by scandal from the very beginning, as he faced questions over his election campaign donations, and the sacking of ministers over leaked text conversations. This led Plaid Cymru to pull out of their cooperation agreement with Welsh Labour, and Gething was forced to resign after facing a no confidence vote and numerous cabinet resignations.

Cabinet Secretary for Health Eluned Morgan looks set to become the next First Minister, as she was elected unopposed as Welsh Labour’s first female leader. Writing for Labourlist, former Welsh Cabinet Minister Lee Waters said there needed to be ‘honest debate’ about the future of Welsh Labour, cautioning that it could go the same way as Scottish Labour in the 2010s. Waters also pointed out that while First Past the Post served Labour very well during the most recent Westminster elections, the Welsh Parliament will be moving to a new proportional system in 2026, which may leave Welsh Labour in trouble if their polling doesn’t go up.

For Starmer, this debacle over the Welsh leadership may draw an unwelcome comparison to former Prime Minister Tony Blair’s struggles with the devolved Governments upon the establishment of Holyrood and Senedd in the 1990s. Blair had famously struggled initially to get his preferred candidate as either Welsh or Scottish First Minister. Whether the Welsh Government proves to be a hiccup for Starmer is yet to be seen.

Conservative leadership race begins in a surprisingly low key fashion

Conservative leadership battles are often seismic in both their political significance and their domination of political debate. Testament to this: the ousting of Margaret Thatcher in 1990; John Major standing down, only recapture the leadership against John Redwood in 1995; and David Cameron’s ‘no notes’ victory against then favourite David Davis. Yet, the current leadership contest seems far removed from previous Conservative leadership battles. Perhaps this is a reflection of the Conservatives’ sidelined position against a Labour Government, who control the Commons so emphatically.

As we stand, the Conservatives will continue with ousted Prime Minister Rishi Sunak as the Leader of the Opposition (LOTO) until their new leader is elected on the 2 November. Nominations were formally declared earlier this week for Tom Tugendhat; Mel Stride; James Cleverly; Kemi Badenoch; Robert Jenrick; and Priti Patel (read more about the leadership candidates and their backgrounds here).

This should be a significant Conservative leadership race, with the winner required to guide the party through a potentially fragile five years, squeezed from the left (the Liberal Democrats) and the right (Reform UK). The Conservatives must also negotiate their identity in the face of a post-Brexit UK, as the party has not won an outright majority in the Commons since the 1992 General Election without a major electoral promise on Europe. While this observation may be unwelcome to some it signifies the wider identity crisis that the future leader must confront and address to unite the party and challenge Labour at the next election.

What to expect in the months ahead

As Parliament heads into recess, the Government will be looking to prepare as much as possible for what will inevitably be a packed Parliamentary schedule in Autumn. Parliament will return in September for a brief session before adjourning again for party conference season. We can expect the mood at the Labour party conference to be triumphant, although the leadership may also face pushback on the two-child benefit from a disgruntled membership.

Meanwhile, at the Conservative party conference, there will be a debate between the four remaining leadership candidates – a key moment in determining the future of the party.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Interactive content to boost coverage

How the creation of interactive content can help you gain coverage

This is a guest post from Anna Morrish, director of Quibble

Whether you’re a startup or an established company, interactive content can provide substantial benefits and it’s not just for big brands to utilise and benefit from.

Understanding interactive content

Interactive content is any digital content that requires user participation. It includes quizzes, polls, surveys, calculators, games, assessments, and even AR (Augmented Reality) or VR (Virtual reality) experiences. The key is that it actively engages users, creating a memorable and personalised experience.

Why should your business invest in interactive content?

1. Enhances user engagement: Interactive content typically sees higher engagement rates than static content, on average 2x more conversions and 4-5x more pageviews than passive content, making it more likely to capture and hold your audience’s attention.
2. Builds trust and loyalty: By engaging users directly, interactive content fosters a sense of connection and investment, which can build trust and loyalty.
3. Improves SEO and PR: High engagement can lead to increased sharing and backlinking, boosting your SEO and attracting PR coverage.
4. Gathers valuable data: Interactive content can collect data on user preferences and behaviours, providing insights that can inform your marketing strategies.

Interactive content and digital PR

Digital PR in general is all about collaboration and building relationships. When diverse minds come together and share ideas, they create powerful stories that resonate and forge genuine connections in the digital world.

This approach is especially important when creating interactive content, as it allows a gathering of a wider range of thoughts and ideas from those with different skills and mindsets, including further insight into the technical considerations required when developing interactive content pieces.

Successful examples of interactive content

Let’s look at some real-world examples of how UK businesses are successfully using interactive content:

1.Gamification and Duolingo: Gamification is a powerful form of interactive marketing. It involves incorporating game elements and mechanics into non-game contexts to make them more engaging. The goal is to increase participation, interaction with the brand, and actions that achieve specific marketing objectives.

A prime example is Duolingo, a language eLearning tool that uses gamification to boost user engagement. Users build streaks, earn achievement badges and crowns, and climb higher on the leaderboard. The drive to compete and maintain an impressive streak are key motivators, demonstrating how gamification can effectively captivate and retain users.

2.USB Makers Data Transfer Speed Calculator: USB Makers develop customised USB drives, integrating unique designs and personalised branding to meet client needs. To promote their product they needed an engaging PR tool. Implementing an interactive calculator on their website, allowed users to easily estimate costs and select options, which significantly boosted user engagement and streamlined the ordering process. Over three months this calculator helped increase organic traffic by 50%, gain 250 new links and 700 new keywords.

3. Tesco’s ‘Food Love Stories’ Recipe Hub: Interactive content can be a game-changer for businesses looking to enhance their visibility and engage audiences, as demonstrated by Tesco’s award-winning ‘Food Love Stories’ campaign. This campaign, which earned the Cannes Lions award for media planning, stands as Tesco’s most effective effort to date, achieving a remarkable 38% year-over-year sales uplift and generating an additional £231 million in sales. The success was also reflected in an 18% increase in YouGov quality scores, with 75% of this improvement directly attributed to the campaign. By leveraging engaging and relatable stories, Tesco not only captured the attention of consumers but also drove significant commercial results, proving that interactive content can substantially elevate a brand’s presence and impact.

4.Thomas Cook and virtual reality: Thomas Cook revolutionised the travel booking experience with its ‘Try Before You Fly’ campaign, allowing users to virtually explore destinations such as the US, Greece, Singapore, and Egypt using Samsung Gear VR. Customers could virtually snorkel in Sharm-el-Sheikh, visit the pyramids in Egypt, or take a helicopter tour of Manhattan. This innovative campaign made Thomas Cook the first travel company globally to offer in-store virtual reality experiences. The results were impressive, with a 180% increase in NYC bookings, 500,000 YouTube views, an 11% increase in followers, and 22,000 competition entries, significantly boosting engagement and conversion rates.

5. Rebel Therapies and LinkedIn poll: Even smaller organisations can harness the power of interactive marketing. For instance, Rebel Therapies utilised a straightforward LinkedIn poll to foster engagement and raise awareness. Through this simple yet effective tactic, they not only garnered increased interaction but also gained valuable new contacts in the process. This demonstrates that interactive marketing strategies can be accessible and impactful for businesses of all sizes.

Boosting engagement through newsjacking in interactive content

Incorporating newsjacking strategies into your interactive content endeavours can further enhance engagement and relevance. By leveraging current events, trends, or breaking news in your interactive content, you can capture the attention of your audience and capitalise on the buzz surrounding these topics. For example, if there’s a viral challenge circulating on social media, you can create an interactive quiz or game that ties into the theme of the challenge. This not only increases the likelihood of your content being shared but also positions your brand as timely and in touch with the latest trends. Additionally, newsjacking allows you to inject personality and creativity into your interactive content, making it more memorable and impactful.

Creating interactive content on a budget

You don’t need a massive budget to create impactful interactive content. Here are some cost-effective ideas:

Social media contests: Host simple contests on platforms like Instagram or Facebook. Ask followers to share your post or tag friends to enter. This can increase engagement and grow your online community.

Quizzes and polls: Use tools like Typeform, Google Forms, or SurveyMonkey to create engaging quizzes or polls. These can provide valuable insights into your audience while entertaining them.

Calculators: Create useful calculators relevant to your industry. For instance, a mortgage calculator for real estate businesses or a calorie calculator for a fitness brand. Online tools and templates can help you build these with minimal investment.

Intermediate interactive content ideas

If you have a bit more budget, consider these options:

Interactive infographics: Combine data and design to create infographics that users can interact with. Platforms like Canva or Piktochart can help you design these affordably.

Interactive videos: Tools like Wistia or Vidyard allow you to create videos with clickable elements, branching narratives, or embedded quizzes. These can increase engagement and provide a more immersive experience.

Virtual try-ons: For fashion or beauty brands, virtual try-ons can be a game-changer. Use tools like ModiFace or YouCam Makeup to let customers try products virtually before they buy.

Advanced interactive content for bigger budgets

For those with more resources, consider these advanced interactive content types:

Custom games: Develop simple yet engaging games related to your brand. This can be a fun way to educate users about your products and encourage them to spend more time on your site.

Interactive storytelling: Create a narrative experience where users can choose their path. Tools like Twine or Unity can help you develop these interactive stories.

Augmented reality (AR) and virtual reality (VR): Invest in AR or VR experiences that allow users to interact with your products in a virtual space. This can be particularly effective for industries like real estate, automotive, or retail.

Tips for creating effective interactive content

1. Start with clear goals: Understand what you want to achieve with your interactive content. Is it increased engagement, data collection, or brand awareness?

2. Keep it user-friendly: Ensure your interactive content is easy to use and accessible to your audience.

3. Promote your content: Share your interactive content across all your channels, including social media, email newsletters, and your website. Reach out to journalists and influencers who might be interested in sharing your content.

4. Measure success: Track engagement metrics and gather feedback to understand how your content is performing and where you can improve.

Conclusion

Interactive content stands as a formidable asset for any business seeking to expand its reach, foster engagement, and cultivate customer loyalty. Whether operating on a shoestring budget or with ample resources at hand, there exists a multitude of avenues to craft and capitalise on interactive content to great effect. Embark on your journey of exploration today and witness firsthand how interactive content can revolutionise your online presence.

King's Speech 2024 overview

Labour’s King’s Speech: an interventionist streak but more to come

Written by Michael Kane and Helen Stott. 

With the King’s Speech, Labour may have hoped to represent an emancipatory moment after almost a generation in what seemed to be perennial opposition. However, it was instead borne out of the political, economic, and democratic challenges that riddle the UK right now.

It’s 15 years since Labour’s last State Opening of Parliament, where Gordon Brown’s Government’s final legislative programme was influenced by external factors. Specifically, one key proposal focused on strengthening the governance of financial services amid the backdrop of increasing negative sentiment towards bankers and a global financial crisis. Prime Minister Keir Starmer’s first legislative programme may also be shaped, and perhaps constrained, by significant external factors.

Labour are facing what Chancellor Rachel Reeves has called the worst fiscal inheritance since 1945, with a ballooning tax burden and national debt, mixed in with struggling public services, alongside a wider feeling of political apathy. For instance, the 2024 British Social Attitudes revealed that 79% of participants were dissatisfied with the way the UK is governed. Meanwhile, University College London’s ‘Policy Lab’ report found 74% of the public now believe that Britain is rigged to serve the rich and influential.

This feeling arguably manifested in the 2024 General Election, with only 52% of adults in the UK voting, according to the Institute for Public Policy Research. Interestingly, this is the lowest figure since universal suffrage for those over 21 years old was granted in 1928. This is complemented by a sentiment of democratic deficit around Labour, with their 170 seat majority being propelled by a meagre 34% of the vote. To add to this, the election highlighted the relative fragility of Labour’s electoral coalition, with the Greens doing well in more cosmopolitan urban areas, and Reform UK finishing second in a significant number of Labour’s traditional ‘red wall’ heartlands.

In this sense, Starmer’s legislative programme comes at a time of immense challenges for the country where few actually believe political institutions can address them.

Economic growth and interventionism

Prior to the election, many would have been forgiven for tuning out of Labour’s economic message for how repetitive it was – the central tenet being that the UK must return to economic growth. It formed the first mission of Labour’s five: to make the UK the fastest growing economy in the G7. Only four days into Government, and Reeves reminded us that striving for economic growth would dictate HM’s Treasury activity. This focus on economic growth stems from two places – Labour’s repudiation of the UK’s economic stagnation under the previous government, and the practical necessity of funding their plans for public services, housing, and the impending net zero and digital transition. Chief Secretary to the Treasury Darren Jones admitted to Channel 4 that the only way to ‘find more money to spend on public services is by growing the economy’.

The pre-eminence of growth is also evident in King Charles’ remarks, which were composed by the Government. In an age of 24-hour news, most people’s exposure to the King’s Speech comes through brief coverage of the King’s remarks, rather than the Bills themselves. Therefore, it’s significant that King Charles opened his speech by detailing the Government’s mission to secure economic growth before detailing the means that Labour will employ to achieve this: 1) planning reform; 2) GB Energy; and 3) Skills England.

All three of these tenets arguably represent a shift to a more interventionist approach from Labour. Their proposals on planning reform would represent a sudden departure from the Conservatives’ inaction through the implementation of new compulsory purchase compensation rules and mandatory housing targets. Whether this proves to be morally contradictory with Labour’s desire to devolve decision making to local communities (the English Devolution Bill) remains to be seen.

Likewise, the legislation to create GB Energy clarified that it will not just serve as an investment vehicle but will ‘own, manage, and operate clean power projects’ – a radical shift, perhaps, from the implication by Cabinet Minister Pat McFadden that it may only serve as a funnel for private investment. Skills England is the proposal that ties these measures together. The new national skills body would develop a ‘national and local picture’ of skills shortages through working with the ‘Migration Advisory Committee, unions and the Industrial Strategy Council’. Such a proposal is a direct attempt to remedy skills gaps and labour shortages – as illustrated by the New Economics Foundation. These gaps, along with low productivity, impeded the prior Government’s pursuit of growth and limited its ability to address the housing crisis or the impending net zero transition.

These three proposals under the overarching vision of economic growth may indeed illustrate a more interventionist approach than initially suspected – however, only once the Government’s tax and spending plans are elucidated in the forthcoming Budget can this be confirmed.

Interventionism continued through the New Deal for Working People

Years winning the 2024 General Election, Labour had been clear that their plans for economic growth would go hand-in-hand with those to strengthen workers’ rights. The Government used the King’s Speech to introduce the Employment Rights Bill, which the party says will deliver on the policies set out in its New Deal for Working People. This includes requiring that employers accommodate flexible working ‘as far as reasonable’; banning zero hour contracts; ending ‘fire and rehire’ practices; removing ‘unnecessary restrictions’ on trade unions; and strengthening other employment rights, such as parental leave, sick pay, and protection from unfair dismissal. Alongside the Bill, Labour said that they will introduce a ‘genuine living wage’ and get rid of age bands for pay.

The last Government had somewhat adversarial relationships with the trade unions, and as Labour come into power we will see this relationship shift drastically. However, that doesn’t mean it will all be plain sailing. It is true that Labour has a structural link with the trade union movement going back to the party’s creation, and unions like Unite remain some of Labour’s biggest donors. However, Starmer and Reeves have repeatedly stressed that they want Labour to be the ‘natural party of business’, and under Starmer’s leadership the proportion of party funding received from companies and individuals has dwarfed the contribution of unions. Sharon Graham, who won the election to become General Secretary of Unite in 2021, has taken quite a pragmatic stance towards Starmer’s Labour party – she has not threatened dis-affiliation, but has been very clear that her unions’ continued financial support comes with strings attached. Prior to the General Election, she refused to give the union’s endorsement to Labour’s manifesto, and there has been protracted conflict between the Labour leadership and the unions over what some see as a watering down of the original commitments on workers’ rights.

The contents of the Bill announced during the King’s Speech last week will likely please the unions, but the legislation will have to go through debate in Parliament, and business will be lobbying to make sure the new regulations don’t impact their bottom line too much. Business leaders have already voiced their concern about some of the proposals. Earlier this year the President of the Confederation for British Industry said the UK needed to avoid a ‘European model’ of excessive regulation, warning of the ‘unintended consequences’ of Labour’s plans. The difficulties Labour will have in implementing this legislation are symptomatic of the fragile coalition they need to hold together should they survive another term in government.

What’s missing and what’s next?

While the King’s Speech proved to be a comprehensive legislative programme with over 35 Bills, it is equally important to pay attention to what was omitted. King Charles’ speech made reference to the Government’s intention to regulate AI and reform the apprenticeship levy, but there weren’t any Bills introduced on these topics. This indicates that they may be on the Government’s future legislative agenda, but are not an immediate priority.

Ending the VAT tax break for private schools was also mentioned, and this will likely be in the forthcoming budget. Meanwhile, legal migration and the two child benefit limit were not explicitly mentioned. This is interesting, considering how pervasive these issues have been and how they encapsulate some of the electoral challenges Labour face; from the left with the Greens and new intake of Independents, and from the right with Reform UK.

However, since the King’s Speech, there has been some mention of these issues, with Education Secretary Bridget Phillipson admitting on the morning of the 22 July that the Government would consider ending the two child benefit cap – a stance that Starmer later endorsed. On the same day, Starmer’s speech on plans to establish Skills England posited the reforms through the lens of migration, as he condemned the UK’s overreliance on foreign labour.

While the King’s Speech elucidates how Labour will begin to address the political, economic, and democratic challenges that riddle the UK right now, it is not a comprehensive guide to Labour’s plans. Further clarity will likely come in Labour’s forthcoming Budget and their plans to address the important issues yet to be tackled.

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