Latest results from the PRCA Confidence Tracker show increasing optimism for the future among public relations leaders across the world.
The single-question study conducted by Question and Retain surveyed over 400 PRCA and ICCO members to determine levels of confidence for recovery considering the impact of the COVID-19 on the industry at large.
The UK had the highest level of confidence, as 93% of participants reported feeling quite confident or very confident about the future of their organisation.
For PRCA SEA and MENA members, the figure fell to 84% and to 54% for survey participants in Latin America.
82% of ICCO members reported feeling quite confident or very confident about the future.
‘PR practitioners around the world have weathered the pandemic storm successfully, and now face the future with steadily-increasing confidence,’ said PRCA director general Francis Ingham of the results. ‘If 2020 was a year of change and survival for our industry, then 2021 will be a year of resurgence.’