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6 Reasons Why Media Monitoring Is Your Secret Weapon
Are you doing all you can with media monitoring?Setting up keywords, applying some restrictions, and selecting a media universe in which to track your organisation, the markets in which it operates, and the way it is perceived. Essential, of course – but a little bit boring? It doesn’t have to be that way.
Our latest white paper tells you how to maximise the value of media monitoring – and in the process, put yourself at the heart of your organisation.
You’ll learn how to:
• Master your industry and become the person people come to for information, ideas, and creative energy
• Prove the value of your work your colleagues, your boss, their boss – every single day of the working week
• Help those around you become better salespeople, marketers, managers, developers – and help yourself become a genuine leader
Fill out the form to download it now.
5 Steps To Managing A Crisis In A Social World
Would your business survive a PR catastrophe?
In a world of social media, there is no such thing as a small crisis. When a simple tweet from a disgruntled customer can today prompt a global backlash, PRs and marketers must be armed with the skills to cope with a crisis as it unfolds.
Joined by PR & media consultant, Kathryn Kelly, we’ll take you through:
- The impact a social crisis can have on a brand’s reputation and revenue
- How to identify and avoid a potential crisis
- Steps to manage and respond to a crisis
