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Journalism is evolving – the PR and comms industry needs to keep up. Check out these five takeaways from the Press Gazette Future of Media Technology Conference to stay ahead of the pace of change in the media industry and thrive in the digital future.
Paul Clarkson, managing editor at The Sun talks to us about why the newspaper is still the pulse of the nation, the challenges of growing revenue across digital platforms, why Facebook and Snapchat want the Sun’s content and why the press still has a massive influence on voters.
Long term trends see increasing numbers of journalists turning to careers in PR with PRWeek stating that ‘the trickle of journalists moving into PR has become a flood.’ However, bucking the trend, PR-turned-Journalist Gabriella Jozwiak explains …
