Last Updated 02/03/2016.
Fuelled by the desire to ‘live a creative life in a digital age’, Jen Walshaw shares her passion for crafting and cooking with her two children. The blog is full of ‘art, cooking with children, crafts, realistic parenting tips and screen free activities’. With so many ideas to keep children entertained, it isn’t difficult to see why Mum in the Madhouse is one of the most popular mummy blogs out there today.
Slummy Single Mummy is Jo Middleton – writer, marketer, trainer and mum-of-two who’s been musing online about everything from teenage pregnancy to air-fresheners since 2009. The blog is full of wit, candour and a general go-get-’em attitude. Jo describes herself as both “a word whore” and “the best mummy blogger in the Taunton area”. Oh, and she also happened to win Best British Blog of 2015 at the Vuelio Blog Awards!
The original Anti-Mummy blogger Sally Whittle shares the highs, the lows but mostly the fun she has with daughter Flea. Whittle began the blog as a way to share ‘silly’ stories of her family life, the antidote to her serious day job as a journalist. Alongside the stories are chronicles of their travel adventures – from Copenhagen to California, the blog provides inspiration on where to take young children and most importantly, how to have fun!
Actually Mummy began in 2011 as a diary of ‘loquacious schoolgirl’ GG, Helen Wills’ daughter who was six at the time. Since then, Wills has managed to find her own voice and now discusses her own opinions on parenting and observations on GG (now 10) and her son ‘The Bug’ (hopefully not his real name).
Living out their very own fairytale is Susan Mann and her three children. Mann began blogging in January 2010 as way as to document her children’s younger years, so that one day she can share and remind them of it all. So far she has six years of history and memories to share!
What the Redhead Said is a documentation of Donna Wishart’s life with her husband and two children. The blog covers everything from ‘family time and days out, milestone updates and recipes’. Wishart began blogging in 2012 and has recently rebranded from her previous blog name ‘Redhead Babyled‘.
Aby Moore is the blogger at You Baby Me Mummy and keeps her blog as a record of the ‘unexpected and crazy world’ of motherhood. Beginning in April 2012 when Moore fell pregnant with her daughter a month before her first IVF appointment was scheduled, the blog is again intended to be shared with her daughter when she is older. The blog is also for anyone else ‘who may be stumbling through motherhood slightly less well than Mary Poppins’.
Tigerlilly Quinn has documented Fritha Strickland’s life since before she had children. The blog was initially a mix of lifestyle, interiors and crafts but has now grown into a take on a ‘modern vintage home’ with two young children.
‘Leading the conversation‘ on parenting, Britmums is the UKs largest collective of mummy bloggers. Founded by Susanna Scott and Jennfier Howze in 2008 after they wanted to create a space for parent bloggers to ‘network, share ideas and opportunities and ‘create fresh, engaging content’. BritMums ‘stands out for its pioneering spirit and unwavering dedication to respectful professional discourse and top quality blogging’.
Jaime Oliver is a stay at home working mum of three and has had an ‘interesting, if not slightly unconventional’ parenting journey. In the blog she shares honest accounts of pregnancy, parenting a teenager and ‘adventures near and far’. Oliver claims not to be a natural homemaker and has been a ‘kitchen avoider’ until recently where she has begun to share her new love for interiors and cooking on her other blog, ‘…not THAT Jaime Oliver’.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these Mummy blogs and their authors can be found in the Vuelio Media Database.
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Photo Courtesy of ScypaxPictures on Flickr