As more and more PRs shift their focus to social media and online communications, traditional media has taken a backseat. But following the release of Edelman’s Trust Barometer survey results show that there has been an increase ...

Move over millennials, there is a new generation in town. Born between 1995 and 2001, Generation Z are the new kids on the block. Having grown up in the digital age this generation represent new ...

This week’s Media Updates covers moves and changes at news titles including Gloucestershire Echo, Gloucester Citizen, Spectator, BBC Persian Service, The Star; lifestyle titles including Look, Cycling Weekly, Cycle Sport, Mountain Biker Rider and Cycling ...

Last year saw a dramatic increase in video being used as the main source of marketing. From company culture videos, product demos, customer testimonials, to YouTube vloggers the platforms for video marketing is wider than ever. But with ...

People buy from people they like. People are inspired to buy by people they identify with. Failure to represent your audience will ultimately diminish your returns. This is a lesson The Academy of Motion Picture ...

Sometimes the best PR means just rolling up your sleeves and getting on with your job. The recent floods in the north of England and Scotland have cast a critical eye on a number of ...

This week’s Media Updates covers moves and changes at news titles including The Daily Mail, Metro, the Guardian, North Norfolk News; lifestyle titles including Eat Healthy, ELLE UK, Cosmopolitan UK, The Pool, delicious, Glamour, heat, ...

Blogger spotlight with Elizabeth Waind, author of the travel blog Pocket Planet. Elizabeth spoke to us about her globetrotting adventures, how she measures success, and working with PRs. Why should people read Pocket Planet? What ...

Launched in 2012 Dadbloguk.com has become one of the most influential dad blogs in the UK. We talk to former journalist turned stay at home dad John Adams about his busy life as a blogger, ...

If the rise in ad blocking software is anything to go by people are tired of online advertising. According to the Internet Bureau 1.3 million people in the UK now use some form of ad ...

This week’s Media Updates covers moves and changes at news titles including The Financial Times, Daily Telegraph, Guardian, Enfield Independent, Yorkshire Post, Camborne Redruth Packet; lifestyle titles including ES Magazine, Vogue, InStyle, GQ, Empire, Cosmopolitan ...

As many of you already know last November we hosted our first ever Blog Awards. Despite winning Best Business & Finance Blog, Ann Pettifor was unable to attend on the night but we recently caught up with her ...

Blogger spotlight with Elizabeth Sellers, author of the lifestyle blog Rosalilium. Award-winning blogger Elizabeth talks to us about the highs and lows of being a blogger, developing a more collaborative relationship with PRs, and why ...

Taking as our starting point the omnipresent (at this time of year) “blogposts of year” blogpost, and then getting really meta on it, here we are again with our annual “Top 10 Top 10s” – ...

People buy from people they like. When the economy is sluggish and austerity continues to weigh down on the public at large, the idea of sending people into space (at a cost of millions) can ...

How did Ross Morrison McGill feel about winning the Best Education Blog award at the Vuelio Blog Awards on the 27th of November?  Find out here: Best Education Blog  

Blogger Spotlight with Andrea Soranidis, author of the cooking blog, Petite Cook. Andrea spoke to us about successful brand collaborations and working with PRs. What’s new on The Petite Cook? The Petite Cook is all about food, from ...

The Huffington Post has declared war on presidential hopeful Donald Trump following his recent comments about restricting access to the US based on religion. Prior to his comments, The Huffington Post featured coverage of Trump’s ...

How did Hannah Gilroy feel about winning the Best Newcomer award at the Vuelio Blog Awards on the 27th of November? Find out here: Best Newcomer  

How did Dan Toombs feel about winning the Best Food and Drink Blog award at the Vuelio Blog Awards on the 27th of November?  Find out here: Best Food and Drink Blog