What does the term “PR” actually mean to your clients? Perhaps more importantly, what does it mean to your potential clients? PR essentially tells the layman (the person you actively sell your services to) that ...

There are few places as exciting, alive and fast-changing as the blogosphere. From hard-hitting political stalwarts, trend setting fashionistas to struggling new mums and more – its all there, all built from personal experiences, opinions, rants and ...

As PR platforms go, Twitter is pretty powerful. It has the potential to reach a targeted audience within seconds and can harness the viral opportunity of a community almost instantly. News can be broken and ...

Innovation in UK marketing campaigns is suffering due to the uncertainty that exists around EU privacy laws. According to digital marketing company, Greenlight’s latest Brand Personalisation Index, as many nine out of ten (88%) marketers believe that their brand ...

Social media has been buzzing with jokes, puns and memes surrounding David Cameron after an unofficial biography by Lord Ashroft titled ‘Call Me Dave,’ serialised in the Daily Mail on 21 September, sensationalised the Prime Minister’s ...

When a Picture Really is Worth a 1,000 Words Take a look through recent history and you will find numerous images that have dramatically swung public opinion and steered the media and governments to change ...

Many organisations are built on the back of an enigmatic personality or thought leader. It would be hard to imagine huge corporations like Facebook or Virgin without their charismatic leaders (Mark Zuckerburg and Richard Branson) ...

If there is one thing that fundraising inititaives such as the ILS Ice Bucket Challenge, No Make Up Selfie and Stephen Sutton’s appeal for The Teenage Cancer Trust has taught us, it is that social media ...

Carphone Warehouse might have thought that things couldn’t have gotten any worse last week when they discovered that as many as 2.4 million of their customers potentially had their personal details stolen in a sophisticated ...

The News Academy – News UK’s flagship programme for aspiring journalists – kick starts its second annual Summer School, a free week-long intensive training programme that is on from 23-28 August for students aged 16 to 18 from ...

Ofcom’s 2015 Communications Market Report marks the rise and rise of digital communications. Whether it is smartphones or social media, the findings reflect how people have become ‘hooked’ on their phones and social networks to ...

I’ll wager the now infamous killer of Cecil the Lion, Dr. Walter Palmer, now understands it’s virtually impossible to keep your personal and professional lives separate. This is especially true when you indulge in hobbies ...

In the recent Press Release Clinic webinar hosted by Vuelio, one of the most popular questions asked by our audience of PR professionals in attendence was whether it is advisable to attach photos and logos ...

Photo Credit: photo by HTSABO Like it or not, Facebook boasts over 1.35 billion monthly active users, 1.12 billion of which are active on mobile devices with 864 million users logging in to it daily, ...

Summertime and the pitching is easy. With the kids out of school and families jetting off for the summer, you’d be forgiven for thinking August would be a slow month in PR. But when the ...

The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest white paper breaks down the anatomy of a ...

One of the questions we get asked very frequently by PRs is if they should follow up on press release with a call.  Before we answer that, let’s have a look at what journalists feel about ...

A fresh 24-hour Tube strike that starts at 6:30pm this evening is the cause of much angst among the millions of commuters in London who have taken to social media to vent their anger and ...

One of the questions we get asked very frequently by PRs is if they should tweet journalists after sending out a press release.  This is a very relevant question given the tremendous social media uptake among ...

It’s a great time to be working in the PR industry according to a recent report by the PRCA. With client budgets on the increase, many agencies are actively looking to increase their payrolls and look ...