CIPR’s Influencer Marketing Panel has released three skill guides with updated regulations to help PRs practice influencer marketing ethically, legally and in line with the association’s Code of Conduct. Compiled in consultation with the Advertising ...

This guest post comes from Dominic Baliszewski, co-founder of YOURS . SINCERELY. The impact of this year’s unpredicted events in the marketing and PR world has been huge. As co-founder of marketing and comms agency ...

This is a guest post from Rick Guttridge, managing director of Smoking Gun. For most PR and marketing professionals, influencer marketing is a hot topic of conversation and debate. But now, thanks to new governing ...

This is a guest post from Rob Skinner, managing director at Skout. Marketing and sales have a complicated relationship. In theory, the two should go hand in hand but it’s not quite as simple as ...

When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

There’s just two weeks to go until the Online Influence Awards 2019. Celebrating the hottest talent from the world of influencer marketing, the Online Influence Awards will have top guests, critically-acclaimed host Jen Brister, fine ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...

The International Communications Consultancy Organisation (ICCO) has unveiled a shortlist of world-leading agencies, in-house teams, and professionals for its 2019 Global Awards. The Global Awards celebrate outstanding of PR practice from across the world. This ...

With 89% of PR and communications experiencing issues with mental wellbeing, how can we implement change within our own organisations to find a healthier way of working through, and with, our vulnerabilities? Ronan Harrington of ...

This a guest post by Katy Bloomfield, comms director at TopLine Comms. Nineteen years ago, an Admap editorial defined ‘chameleon brands’ as organisations with a strong, consistent core that can nevertheless be adapted to different ...

Do you know how to communicate and engage with the iGen? The latest report from Good Relations – Meet the iGen – provides invaluable advice on the importance of speed and relevance in brand comms. ...

This week’s five things includes the weekly Facebook update, Sir Martin Sorrell investigation, Disney’s Sky News offer, Stranger Things lawsuit and Marc Jacob’s public proposal. 1. Facebook’s tricky teenage years It’s difficult to know where ...

This week’s five things, includes misconceptions about influencer marketing, Unilever’s digital ads threat, the consolidation of Ogilvy PR, Max Mosley and Google’s adblocker. The public doesn’t understand influencer marketing A survey has found that 71% ...

GDPR becomes law on 25 May. That means every business will have to change the way they handle personal data – from getting consent for email newsletters and using information from social media to cold ...

Google has released the most Googled terms of the year and Meghan Markle has topped the list in the UK. Google’s annual analysis sums up the year in news. The full top 10 is: Meghan ...

Marks & Spencer is launching its Christmas advert this evening during the Pride of Britain awards. The Paddington-fronted #LoveTheBear campaign, goes beyond just a 90-second TV spot, with in-store product tie-ins, charitable fundraising and cross-channel ...

A round up of the biggest PR, comms and media stories this week including the sexual harassment scandals, a spoilt Bake Off, Ian Katz’s appointment, Fake News and Halloween. 1. Sexual harassment dominates the news ...

In a world where we now apparently say Happy Halloween, the haunted seasonal event has firmly embedded itself in the awkward summer’s-over-but-Christmas-isn’t-really-here-yet advertising cycle. Here are five of the best campaigns for this year’s Halloween. ...

This big stories of the week from the world of PR, media and communications, including Snapchat’s warning, Apple’s hire, Piccadilly Circus, Radio 1’s listening stats and Facebook’s publisher experiment. 1. Snapchat’s first ASA warning Geordie ...