Social is still successful and attracting big budgets, according to the PRCA’s 2019 Digital PR and Communications Report. Produced in partnership with Ginger Research, PRCA’s digital report shows increased industry investment in social media and ...

Kate Fielding is the founder of Fielding Communications, a new strategic consultancy that helps organisations achieve profile, positioning and impact through effective brand and communications strategies. Formerly head of strategic communications at the Natural History ...

Joining the ranks of famous and talented dogs like Lassie, Hooch and K9, Monty Dogge trades in quality blogging and children’s books – but he couldn’t do it without his human (and owner of opposable ...

This year’s CIPR National Conference ‘Preparing for the Digital Future’ focused on getting attendees ready for the challenges the industry will face over the next few years. Big issues highlighted at the conference that are ...

This is a guest post by Chris Shields, CCO and Co-founder, Binumi Pro. From Fake News to Fyre Festival, a growing culture of scepticism has meant PR professionals are under pressure to change the way ...

A guest post written by Laura Crimmons, Founder of the Silverthorn Agency BuzzStream, one of a range of PR tools, has conducted research analysing over 200,000 articles to uncover trends in when, how and what ...

Want to save money? You don’t have to ‘just be super thrifty’ or compromise the life you’re living, according to Jonathan Gutteridge. Through The Money Shed, valuable ideas for making money from home and paying ...

Jane Dunn started Jane’s Patisserie after discovering a love for creating sweet treats at cookery school back in 2014. Now blogging new recipes every week, Jane likes to provide ideas for skilled bakers as well ...

Public relations needs to get ready for artificial intelligence or risk being left behind according to #AIinPR, the CIPR’s panel on the impact AI will have on the profession. Its 12-month global research project looked ...

Becky Excell (Yes, like the spreadsheet but with an extra L) is a London-based blogger focusing on gluten-free food and travel. After being diagnosed with gluten-related health issues in 2013, Becky thought she’d never be ...

PR agency bosses are optimistic about the growth of public relations in 2020 and beyond, according to findings from the International Communications Consultancy Organisation’s World PR Report published in partnership with Opinium. The overview of ...

Last Updated 13/11/19 ∼1 to 10∼     ∼11 to 20∼   Check out more parenting and blogger content, including interviews with mum and dad bloggers, on the Vuelio Blog. The fundamentals of working with ...

When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

Despite its value as a marcomms tool, 26% of PR agency bosses admit that they are yet to find a way to make video work in their communications. This is according to research undertaken by ...

You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved. You could spend hours pulling the coverage together in a PowerPoint or PDF. ...

Eleanor Segall started Be Ur Own Light in March 2016 to raise awareness and combat the stigma of anxiety and bipolar disorders. Now also regularly featuring pieces from guest bloggers with the same aims, Eleanor’s ...

There’s just two weeks to go until the Online Influence Awards 2019. Celebrating the hottest talent from the world of influencer marketing, the Online Influence Awards will have top guests, critically-acclaimed host Jen Brister, fine ...

‘Dogs and cats are not like cans of beans. You don’t just take them off the shelf in the supermarket,’ says Rosemary Kind of her love of animals and blogging about them. Alfie’s Diary – ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Last updated on 06/11/2019.   The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; ...