No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great ...

Vuelio’s sister company, Pulsar, tracked the general election campaign across social networks and other web sources during the campaign from 6 November, when parliament was dissolved, to polling day on 12 December.  Pulsar’s analysis of ...

Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020. On his appointment to chairman, founder member of the Campaign Collective ...

As 2019 winds its way to a close, take a look back at the best of this year’s UK blogger rankings based on number of unique visits. 1. Top 50 UK Blogs (-) Staying on top is ...

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research. Analysis of responses from ...

‘I try my best to portray a realistic representation of owning and fostering dogs, sharing both the good and bad sides,’ says Hattie Day about her aims with The Cornish Dog. ‘It’s all part of ...

Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million ...

Last updated 11/12/2019     The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; ...

‘Everyone has a soulmate pet!’ believes blogger Marc-Andre Runcie-Unger, who covers all things cats with Iain Runcie-Unger on Katzenworld. Feline friends are the focus for Marc-Andre, who recommends ways to keep them in all the ...

Leading public affairs and lobbying experts came together last week to celebrate the best in the industry for the PRCA Public Affairs Awards 2019. The black-tie event at the Park Plaza Riverbank hosted by BBC ...

‘There is no finer place to be than tech PR,’ believes Positive Marketing founder and CEO Paul Maher. Originally started in 2009 with an aim to reach across the Atlantic divide to tech leaders in ...

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as the most engaging political parties and their leaders during the general election campaign. ...

Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by Speak Media and conducted by The Pulse Business. Among comms directors ...

This social media ranking was last updated on 04/12/2019.  The list of the UK’s top 10 charity websites includes charities, not-for-profit organisations and media outlets covering the voluntary sector and is scored by their editorial content: ...

Get some style tips in our catch-up with Raindrops of Sapphire’s Lorna Burford, who recommends a good pair of jeans (she previously edited the DenimBlog), loves Dior and sees a fashionable future in blogging despite ...

‘Blogging is a great outlet for me and has grown into a tool to share, educate and connect with others,’ says Vicky Williams about her work on The Looneychick blog. Sharing stories about people who ...

Following the success of the Online Influence Awards, a number of PR contacts have asked how they can source the very best influencers for their organisation and clients. With Vuelio, you can identify the most ...

Do you consider PR an industry or a profession? Research from PRCA SEA shows that two-thirds of those working in PR in the Asia-Pacific region consider their public relations calling a profession, and practitioners spend ...

The Online Influence Awards took place on 22 November 2019. Find out more about all the winners below. Best UK blogs by sector Beauty & Best UK Blog – Caroline Hirons A true beauty superstar ...

The Public Relations and Communications Association (PRCA) has elected Rachel Friend, CEO of UK & Ireland, Weber Shandwick, as its 2020-2022 Chairman, following a vote at the AGM.  Friend is responsible for Weber Shandwick’s network ...