Political campaigns are heating up in the UK as the country readies for the general election in May. But in addition to TV debates, posters and billboards that parties’ use to take pot shots at ...

Are you a social media ‘mover and shaker’? Do you observe rather than participate with your network? or are you downright unconvinced of the value social media has to offer? Love it or hate it, ...

A guest post by Matt Webster, co-founder and client services director of Media Bounty, a digital marketing agency. Matt discusses the importance of showcasing a brand’s heritage to play on the consumer’s sense of nostalgia, which can help ‘cut through ...

Did you know that despite most journalists using social media for work, only 32% of PRs use social channels to contact them? This was one of the many interesting highlights of the 2015 Social Journalism Study, ...

What makes for good PR? Before we answer that question, let’s have a look at some common examples of bad PR that have been stamped with the dreaded #PRFail hashtag on Twitter in the past ...

What makes Paul Staines nervous? Certainly not political heavyweights, scandals in Westminster or sending people to jail – because that’s what makes his site, Guido Fawkes the UK’s number one political blog – but the ...

This week’s Media Updates covers moves and changes at news titles including The BBC, Daily Telegraph and the Sun; fashion, lifestyle and entertainment titles including OK!, Essentials and Zoo; business and finance changes at Brand ...

Never mind Kim Kardashian, the news of BBC’s suspension of controversial Top Gear presenter Jeremy Clarkson has quite literally broken the internet with news, reactions, jokes and even petitions to #BringBackClarkson ruling online conversations on ...

The launch of the Apple Watch this week has been a hot topic online with news, reviews, first impressions and cheeky references trending across social networks. The so-called smartwatch which comes equipped with advanced functions including voice ...

This week’s Media Updates covers moves and changes at news titles including The Times, MailOnline and The Sun; fashion, lifestyle and entertainment titles including Star, Time Inc. and woman&home and Business and finance changes at ...

Instagram is making it easier for brands to tell and sell their story through imagery. The photo-sharing platform announced on its blog on Wednesday that it has introduced a new format called ‘carousel ads’ where ...

Philippa Artus is the author of fashion, beauty and lifestyle blog, Clashing Time and on the 7 March she will hosting a blogger networking event in Cambridge. ‘After traipsing back and forth to London for events one too many ...

Madonna has been trending on Twitter ever since she took an epic fall during her live performance at the BRIT Awards in London on Wednesday night. Hashtags #FallenMadonna #MadonnaAtTheBrits #MadonnaFall and #MadgeDown has taken over ...

This week’s Media Updates covers moves and changes at news titles including the Guardian, BBC and the Daily Star; fashion, lifestyle and entertainment titles including Vogue, House & Home and Wallpaper; business and finance changes ...

The fourth annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is the latest installment in our efforts to understand and chart the changes in how journalists and media professionals use social media for their work and in ...

A significant pay inequality gap has been revealed in the UK’s public relations sector with men getting paid on average, £8,483 more than women because of their gender, according to the State of the Profession report, published ...

When it came to breaking news on a big-budgeted campaign, Burberry, the iconic British fashion house, ditched  glossy magazines and surpassed social media giants for Instagram. With the help of a single picture, the photo-sharing ...

A report on a new survey of 7,500 media consumers shows that instead of going to websites, people prefer the news to be delivered to them via social media. The survey by PR data specialist ...

Blogger Spotlight with Steph Canham, author of the lifestyle blog, Priceless Life of Mine. Steph spoke to us about what it takes to start a blog, establishing new relationships with PRs and the best practices ...

This week’s Media Updates covers moves and changes at news titles including The Telegraph, Huffington Post UK and BBC Radio; fashion, lifestyle and entertainment titles including Marie Claire, Men’s Fitness and woman&home; business and finance ...