This is a guest post by Lis Anderson, director of AMBITIOUS. Micro influencers are a growing market with an estimated value of 13.8 billion dollars in 2021, and a massive increase expected again in 2022. ...

The relatively short break the climate got from harmful emissions during lockdowns across the world is over – the planning for net zero has to start now. That ‘E’ part of ESG planning – environment ...

This is a guest post written by Sharp Relations founder AJ Sharp. Writing this article made me realise we’re extremely lucky that we genuinely don’t have any clients that I would describe as ‘difficult’. However, ...

The Public Relations and Communications Association (PRCA) has launched its Small to Medium Enterprise (SME) Group to provide an online and physical platform for the sharing of ideas and advice within the sector. The SME ...

This is a guest post from Paul MacKenzie-Cummins, founder and managing director at Clearly. It has been interesting to observe the number of companies that have opened an overseas office since the UK voted to ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. We work in a sector where buzzwords and acronyms fly around like crazy. Some of us have the distinction of having come ...

While the UK PR, comms and media industries are making efforts to improve on inclusivity, one marginalised group in particular is the focus for Cassius Naylor in his work as chair of the Financial Times ...

The healthcare sector has been under extraordinary pressure throughout the pandemic and new technologies and processes have had to be adopted and embraced across all departments – particularly in communications. One thing that has helped ...

This is a guest post from Sir Vince Cable, former leader of the Liberal Democrats and a former Secretary of State for Business, Innovation and Skills. COP26 is a vast intergovernmental conference under United Nations ...

Laura Rettie is the chief communications officer at 71a, the digital marketing consultancy created by the team behind the financial comparison site money.co.uk. The pandemic has hit the high street hard and led to the ...

The Public Relations and Communications Association (PRCA) has confirmed the formation of its Global Advisory Board to expand the Association’s international support of PR professionals. The Global Advisory Board is made up of internationally recognised ...

This is a guest post from Pearl M. Kasirye, head of PR at Pearl Lemon. She works in reputation management, crisis communication, and loves the challenging aspects of her profession. One of the most complex ...

The International Communications Consultancy Organisation (ICCO) has partnered with media and journalism organisation The Trust Project (TTP) to support a free news media, address misinformation and promote public access to accurate news and information. Already ...

Our latest webinar was with Harvey & Hugo PR’s managing director and Leader of the Pack Charlotte Nichols who shared how delving deeper into the subconscious can help us all better understand our clients, consumers ...

This is a guest post from Espresso’s Stacey Jaffe, who co-founded the agency with Lisa Fox. Espresso is an agency that works predominantly with start-ups and growing businesses. Our approach focuses on getting under the ...

While it can feel like the Christmas season comes earlier every year, journalists are already busy putting their festive features for Xmas 2021 together (and it’s not even Halloween yet). During August, the helpful elves ...

This is a guest post from Fox Agency’s head of PR David Clare. It would be fair to say that we probably share too much on social media. Aside from the photos of perfectly poached ...

Those in positions to make change in our industry are, in some cases, starting the work of listening to and acting on conversations around race, gender, sexuality, disability and class equality, and change is trickling ...

If you haven’t yet adopted Environmental, Social and Governance (ESG) considerations as part of every project, campaign you work on and business decision you make, you’re in danger of being left behind. Ethical considerations have ...

The measurement and analysis of communications data is vital for understanding the strength and impact of PR and determining future plans for campaigns and the direction of business, which is why Vuelio is proud to ...