How does a fast food chain ride on the back of the current clean eating fad sweeping the UK? How about ridiculing it and encouraging its diners to grab a dirty burger instead. That’s the ...

Donald Trump might loath the New York Times, often pouring scorn on the news brand by accusing them of peddling “fake news” or describing their apparently precarious business model as “failing” but are his assaults ...

Paul Sutton is an award-winning independent social and digital media consultant. With nearly twenty years of marketing experience, Paul now works with brands and agencies to improve their understanding of digital media. In this spotlight, Paul ...

The food columnist Jack Monroe has begun libel proceedings against Katie Hopkins, after she sent tweets suggesting Monroe had defaced a war memorial during an anti-austerity march last year. The columnist, who is arguing that ...

Trinity Mirror has seen more than its fair share of negative headlines in recent years following their acquisition of the Local World regional newspaper group. From sweeping job cuts to title closures, the publisher has ...

Thanks to a new partnership between Vuelio and award-winning online press release distribution service, RealWire, our clients will now be able to publish and distribute their press releases to a carefully targeted online audience.  The new ...

Back in the glory days of print (less than a decade ago), The London Evening Standard published five separate editions of the newspaper, keeping the news fresh throughout the day and extending the shelf life ...

Described as a brand developer and marketer who loves ideas, Karan Chadda founded Evolving Influence in 2014 to develop marketing frameworks, analytics and content that help build stronger businesses. As the director of Evolving Influence, Karan has ...

Marketing Week, the leading UK trade magazine for the marketing industry is abandoning its weekly format and going monthly. The move is part of a long-term strategy by publishers Centaur Media to move away from ...

Facebook has helped transform Channel 4 News from a niche news operator into a global media brand. However, the transformation has come at a cost to the organisation and unfortunately many of the numbers don’t ...

UK Social Media Editor for BuzzFeed News, Andy Dangerfield, has worked in journalism for the past 10 years, holding roles at prominent media outlets including BBC Breaking News, Panorama and Newsnight, before moving to BuzzFeed ...

Political Communications experts have hailed the appointment of The Daily Mail’s political editor James Slack as Theresa May’s official spokesperson as “a super smart move”. According to PR Week, a Westminster source said: “He’s come ...

Facebook is on a mission to stamp out fake news on its news feeds and disrupt the business models that facilitate it. Nick Wrenn, Facebook’s head of news partnerships for Europe, told journalists that while their minds ...

A new report from anti-fascist organisation Hope not Hate has identified UK blogging and social media platforms as an emerging platform for the alt-right, while traditional networks, such as the English Defence League, are fragmenting. ...

News UK, publishers of The Sun, The Times and The Sunday Times, is offering aspiring journalists and digital developers the opportunity to attend an expenses-paid, week-long summer school. The summer school will be open to ...

Johnston Press, publisher of newspaper titles including The Yorkshire Post, The Scotsman and The i, have released an optimistic trading update despite a continued decline in the revenues. While revenues, which included a boost from the ...

When you think of hyperlocal news outlets, you probably think about tiny publications and websites covering the towns and villages left behind by mainstream news publishers. However, one hyperlocal title is making a big splash ...

News UK, publishers of The Sun, The Times and The Sunday Times, is offering aspiring journalists and digital developers the opportunity to attend an expenses-paid, week-long summer school. The summer school will be open to ...

Executives from News Corp, publishers of The Sun, The Times and The Sunday Times, have visited Downing Street more times than any other company in the UK in recent years according to a recent report ...

The Manchester Evening News was pranked into publishing a fake news story about a “naked streak” supposedly taking place in the city to raise funds for the Manchester Pride Community Fund. The fake story was ...