What does it mean to be local? Well, there are certain things that bring a community together. You probably drink in the local pub, shop on the local high street, read your local newspaper and ...

Despite magazine readership plummeting in recent years The Guardian reports that more than one million British consumers have stopped buying magazines), a number of “luxury” magazine titles appear to be bucking the trend and be in ...

Earlier this month we interviewed Mark Dandy, founder of Parental Influence, a new digital marketing agency, which helps to match the right influencers with the right brands. In the second edition of Masterclass, Mark returns to ...

Jeremy Clarkson, has long made a career for himself pushing the boundaries of the acceptable age to be still wearing jeans and blowing up caravans. But as his new online TV show, The Grand Tour ...

Consumer perceptions of brands and products can have an influence on their buying decisions. As highlighted in our new infographic, parenting blogs can influence consumer spending by up to fifty percent.  There are over 4.2 million ...

While many news publishers will pride themselves on the separation of editorial and advertising content (or church and state as it is often referred), meaning that editorial content will not (should not) be swayed by ...

As we countdown the days to the Vuelio Blog Awards we take a closer look at the beauty and fashion blogger nominees and the followers they have across social media.  Reflecting much of the earlier research ...

While influencer marketing continues to grow in popularity, advertisers and vloggers have been issued with a reminder that they are both ”responsible for accurately labelling” adverts contained in video blogs.    The Committee of Advertising ...

Last week the Daily Mail Online reported that pictures from travel blogger Lauren Bullen‘s social media accounts were being copied with precise detail by another blogger. Lauren, who has over two million followers across social media ...

Nik Speller is the founder of influencer marketing consultancy; N.K.B. and contributor to men’s lifestyle blog, Buckets and Spades. With a passion for writing, Nik started his career posting reviews of restaurants on Twitter; soon after ...

Donald Trump’s election as the new president of the free world has created a political earthquake and sent shockwaves through the social media. Here’s how people responded on Twitter. Well..this is scary… #ElectionNight #trump pic.twitter.com/NlfMf4NBpF ...

Donald Trump appeared calm and measured during his victory speech, but many are nervous and anxious about a man who will soon become the 45th President of America. With his ten-year-old son by his side ...

For most PRs monitoring online conversations, knowing what your customers are looking for, responding to complaints, or engaging with audiences on social media channels is essential. Here at Vuelio we help thousands of PRs, marketers, ...

Big brands don’t like inconveniencing their customers. Ask anyone affected by Vauxhall’s, Samsung’s or Whirlpool’s combustible car, smartphone and tumble dryer issues and they will tell you, that these companies have a lot of hard ...

Mark Dandy is on a mission to transform the landscape of influencer marketing. Born out of an ever growing need to capitalise on the influencer marketing phenomenon, Mark set up Parental Influence, a new digital ...

From the ongoing crisis in Syria, troop movements close to EU borders, warships sailing through the English Channel and accusations of conducting cyber warfare against Western targets and widespread doping in Olympic sports, the Russian’s ...

In news that is sure to make The Guardian’s editor-in-chief, Katherine Viner’s blood boil, Facebook has recently launched a new e-learning course designed to help journalists make better use of the Facebook platform. The resources currently ...

With football often dominating the back pages of the UK press, it’s easy for smaller (but nonetheless popular) sports clubs to feel slightly disenfranchised by the media. But as the commercial pressures of running a ...

The Independent has made its first profit in 23 years after abandoning print and focusing 100% on digital channels. The Independent’s owner, Evgeny Lebedeb told journalists: “By going online-only we freed ourselves from the unwieldy infrastructure ...

ITV is looking to make £25 million in savings next year to counterbalance a decline in advertising revenues which the broadcaster is blaming on “political and economic uncertainty”. According to media reports, TV advertising is ...