As the lines between PR, marketing, customer services and sales continue to blur, it’s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.  Today we ...

Ed Leake is the Managing Director of Midas Media. Named one of the “top 5 rising stars” in the annual PPC Hero edition and one of the top 25 industry experts of 2016, Ed is one of ...

In a move described by The National Union of Journalists as “an insult”, Newsquest has invited readers to write and submit their own news stories for publication in a number of South London titles. The invitation, ...

Paul Zwillenberg, the new chief executive of The Daily Mail and General Trust (DMGT) has told city analysts that The Daily Mail could be sold if the price was right. Zwillenberg said: “There are no sacred ...

Black Friday is dead – at least as the high street is concerned. It’s now almost exclusively an online phenomenon owned by the likes of Amazon and…, well is there anywhere else people do the ...

Beating out stiff competition, Jen Walshaw triumphed by winning the best mummy blogger award at the #VuelioBlogAwards. Although Jen was unable to attend she sent her friend and fellow blogger Daddacool to pick up the ...

Guardian Books Blogger Sian Cain, speaks for the first time about winning the Best UK Traditional Media Blog at the #VuelioBlogAwards and why she is flattered.  “We’re very flattered – we let all our writers know and ...

Last Friday Karen Booth, author of Lavender and Lovage won the coveted best food and drink prize at the #VuelioBlogAwards. Following her victorious win Karen Booth chats to us about why it feels good to be recognised ...

On Friday, Victoria McGrath, who regularly features on our blog rankings, won best fashion blog at the #VuelioBlogAwards. Speaking exclusively to Vuelio, Victoria reveals how winning best fashion blog for In the Frow has boosted her ...

On Friday Kate Watson-Smyth took centre stage at the Vuelio Blog Awards, winning best UK Blog & best UK Interior Design Blog for Mad About the House. Speaking for the first time since the event, Kate shares with ...

The news regarding professional football isn’t always played out on the back pages of the daily press. As a sport, it’s had its fair share of scandal. From racism and homophobia through to corruption and any ...

What does it mean to be local? Well, there are certain things that bring a community together. You probably drink in the local pub, shop on the local high street, read your local newspaper and ...

Despite magazine readership plummeting in recent years The Guardian reports that more than one million British consumers have stopped buying magazines), a number of “luxury” magazine titles appear to be bucking the trend and be in ...

Earlier this month we interviewed Mark Dandy, founder of Parental Influence, a new digital marketing agency, which helps to match the right influencers with the right brands. In the second edition of Masterclass, Mark returns to ...

Jeremy Clarkson, has long made a career for himself pushing the boundaries of the acceptable age to be still wearing jeans and blowing up caravans. But as his new online TV show, The Grand Tour ...

Consumer perceptions of brands and products can have an influence on their buying decisions. As highlighted in our new infographic, parenting blogs can influence consumer spending by up to fifty percent.  There are over 4.2 million ...

While many news publishers will pride themselves on the separation of editorial and advertising content (or church and state as it is often referred), meaning that editorial content will not (should not) be swayed by ...

As we countdown the days to the Vuelio Blog Awards we take a closer look at the beauty and fashion blogger nominees and the followers they have across social media.  Reflecting much of the earlier research ...

While influencer marketing continues to grow in popularity, advertisers and vloggers have been issued with a reminder that they are both ”responsible for accurately labelling” adverts contained in video blogs.    The Committee of Advertising ...

Last week the Daily Mail Online reported that pictures from travel blogger Lauren Bullen‘s social media accounts were being copied with precise detail by another blogger. Lauren, who has over two million followers across social media ...