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According to recent research conducted by the communications agency, Lewis marketing budgets are shifting – relying less on words and more on images. With video and infographics fast becoming the most powerful tool for brands ...
It’s no secret that women are more active bloggers than men, but one of the most striking conclusions from the results of our 2016 Blogger Survey is the gender difference in blogging categories. Women dominate ...
With 100 million active users, SnapChat offers a promising market for PRs and marketers. According to statistics the UK is SnapChat’s second largest market, with 60% of 13 to 34 year old smart phone users in ...
On Wednesday 16th March George Osborne will present his 2016 Budget. Having finally moved out from the shadow of the referendum on social media, there are a few issues in particular which have got people talking; taxes, cuts ...
Britain is not, apparently, like (the very British) Marmite. It is not okay to hate Britain. So when Ed Miliband’s father Ralph was accused of hating Britain by the Daily Mail, everything kicked off. Twitter ...
CONTAINS SPOILERS – Breaking Bad finished on Sunday night (or Monday, depending where you are) bringing an end to what is surely the first ‘globally aired’ television programme to benefit from the combination of Twitter ...
The High Speed Two rail project is rarely out of the news, with the latest reports suggesting that Boris won’t back the current plans and the new project chairman is seeking cross-party support. With its ...
Continuing our Fashion Week theme, Cision’s data scientist Terry Adeagbo has created an infographic showing the most popular fashion websites on social media in the UK. Using data from Facebook and Twitter, Cision’s algorithm ranks ...
The countdown to Fashion Week for New York, London, Milan and Paris, the capital cities of style, has begun. But even as the lights and cameras return to runways next month, the real action within ...
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What would Hugh Grant’s media impact look like, if he was a brand? Using data from CisionPoint, we can see that the Daily Mail published 105 stories about Hugh Grant between April and June. The ...
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Described on the BBC News Channel as the first major public figure to have died in the era of Twitter, Baroness Thatcher will be the topic of online discussion for the foreseeable future. How the ...
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The Global Social Journalism Study 2012 is available to download. The study is created in partnership with Canterbury Christ Church University. Dr Ágnes Gulyás and Kristine Pole explain the study, their views on journalism and social ...
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The annual celebrity jungle adventure that is ITV’s other reality show is in full swing. With one celebrity leaving on medical grounds, three being evicted due to the public’s vote and a third losing a ...
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Friday saw the release of the 23rd official [we don’t include Never Say Never Again or the ‘original’ Casino Royale] James Bond outing in Skyfall. Needless to say, there was a great deal of excitement ...
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The circulation and readership figures of magazines are vital for their advertisers and ultimately their survival. ‘Digital dimes’ do not currently add up to ‘print dollars’ but the overheads of running a digital publication are ...
