As we approach the end of 2014, CisionUK takes a look back at the best of content we have published over the course of this year. You will find that the top 10 posts manages to pin key trends in communications as well as document major events and incidents of the year as it happened, from the tragic disappearance of Malaysia Airlines flight MH370 to Kim Kardashian attempt at breaking the internet – it’s all in here.
In reverse order, this is what you, dear readers, liked best about our blog this year:
Or was the comet landing cooler? This post is a Cision Social Media analysis supported with facts from a WSJ comparison using Twitter data to investigate the full impact of the image of Kim Kardashian’s bottom had on cyberspace versus the historic comet landing in space.
Brimming with examples of brands that are using digital newsrooms to get in with the buzz surrounding the FIFA World Cup, this post digs deep into understanding media newsrooms and how it signifies the change in the way content is now gathered and consumed.
This post was written after an industry knowledge session held at Cision where it emerged that while there blogging is undoubtedly all the rage at the moment, no one actually understood the real PR value behind a blog. This piece addresses questions such as how PR firms can decipher which blogs are right for their brand, if there is a checklist of factors PRs need to follow to benchmark blogs, should bloggers get paid to cover stories etc. Useful post for comms teams looking to further their blogger outreach.
Cision published its first vlog ranking in August and this post dwells into why we did so. To quote some stats, vloggers charge up to £20,000 a month for banners and ‘skins’ around edges of web pages, up to £4,000 per mention of a product, around £4,000 per Instagram/Twitter post featuring product and a whopping £10,000 per personal appearance. Tying in well with #8 on our list, this piece explains the value marketers find in vlogs and how they in turn fuel the rise of the YouTube stars.
A two-part interview with Cision, Stephen Waddington, digital and social media director for Ketchum Europe and president of the Chartered Institute of Public Relations (CIPR), wherein he lists the hottest PR trends and predictions for 2014.
Cision investigates what the Panda 4.0 update means, how different is it from the earlier changes to the algorithm and what marketers need to do to make sure their content is Panda-friendly.
The ALS Ice Bucket Challenge, a social campaign rolled out last winter to raise awareness for motor neurone disease or ALS, went viral this summer when family and friends of Pete Frates, an ex-baseball player who was diagnosed with ALS two years ago, uploaded their own videos end July. This post analyses how social media helped make the ALS campaign a global phenomenon and what this means for fundraising and charity comms going forward.
All eyes were on Portugal’s Cristiano Ronaldo, the most talked about football player online, according to a Cision Portugal analysis that ranked footballers who have generated the most buzz on international media since the beginning of 2014. The infographic was released just days before the 2014 FIFA World Cup kicked off.
Paul Staines, editor of the leading political blogsite Guido Fawkes and UK’s number one ranked journalism blog Media Guido is one of the most successful and controversial bloggers of our time. With the Guido Fawkes’ Blog turning 10 years old this year, Paul spoke to us about the ‘startling impact’ it has had on politics, how he measures the blog’s success and the one story he would cover differently, if he could.
As the search for the missing Malaysia Airlines flight intensified in March, the carrier’s role in crisis communications came under the magnifying glass. Families of the 239 passengers on board the aircraft wanted answers, and so did the rest of the world. This post tracks and observes Malaysia Airline’s first response to the crisis.
Thank you to all our readers in 2014. Cision UK will endeavour to continue supplying great quality content in 2015. Stay tuned!