As the year comes to a close, here is a look at the top 10 most popular interviews with journlaists, editors and media contacts on the CisionUK blog in 2014 .
The top 10 has been measured in terms of unique visitors to each interview.
In reverse order:
An interview with Fabio Virgi, founder and editor of Let’s Talk Tech, a UK based tech blog covering product and service reviews, industry updates, tips and opinions. Fabio talks to us about how he keeps Let’s Talk Tech less technical for the average reader, the role PRs play in the blog, and why (or rather when) Dwayne ‘The Rock’ Johnson would play him in a film.
John Crowley, digital editor, EMEA at WSJ.com, was a panelist at the ‘immersive storytelling and production’ session at Journalism.co.uk’s News:rewired conference held in February in London.
Cision caught up with John after the discussion to find out what role PRs can play in helping make content interactive.
David Jones, chief foreign writer at the Daily Mail, was named Feature Writer of the Year at the annual Press Awards for 2013 which took place at the Marriott Grosvenor Square hotel in London this month. In an exclusive interview with Cision, David discussed the stories that won him the award, why the pace of breaking news online worries him and how comms people can be ‘brilliant.’
Bella Blissett is You Magazine’s beauty columnist as well as a freelance journalist and a consultant to big beauty brands. Bella spoke to us about You Magazine’s audience, working with two Twitter handles and her 2014 beauty predictions.
Leah Simpson is the online news editor at HELLO! magazine. Leah spoke to Cision about a typical day at the HELLO! office, life as a freelancer in Los Angeles and getting served champagne by 90s pop star Taylor Hanson.
An interview with Christian Sylt, co-author of Formula Money, an annual report that is now in its fourth year of covering the money-spinning sport of Formula 1 racing from a business perspective. He spoke to us about working for the F1 chief Bernie Ecclestone, why mega brands such as Disney, Coca Cola and Tommy Hilfiger read the report and how comms and PR need to step up their game in pitching the business side of the sport.
The Times was named Sports Team of the Year at the annual Press Awards for 2013, which took place on in April. The man behind the winning team, Tim Hallissey, sports editor of The Times, spoke exclusively to Cision about how its digital platform is leading the way forward and what this award means for the newspaper.
BBC News is a leading social media publisher and this year topped a list of the most shared content on Twitter in the UK.
Mark Frankel – assistant editor, social news at the BBC who manages the 8.9 million-followed @BBCBreaking Twitter handle, attributes the right mix of language, tone, speed and imagery used to the high uptake on social media.
In an exclusive interview with Cision, Mark discussed what’s new at BBC’s social sphere, listed the hottest social media trends and explained how PRs can better use the platform in communicating with journalists.
Angelica Malin, founder and editor of lifestyle magazine, About Time, talks to Cision about her latest and hottest new venture – an online sex magazine. About Fcking Time (AFT) went live on 10 November and aims to, well, talk to women about sex. In this interview Angelica outlines the risqué yet important issues the magazine will cover, moving into the events space and why it is about time we ‘help women in London have the best possible sex life.’
Whether it’s about slut shaming, mortgages, webcam girls or the civil unrest in Egypt, The Sunday Times columnist, Katie Glass brings wit, lucidity and a sense of ease to the multitude of topics she writes on. In this interview, Katie spoke to Cision about how she uses social media to do her job, the challenges of publishing behind a paywall, working with PRs and why she’s a bit geeky.
Thanks for reading this year’s interviews, we’re looking forward to 2015 when there’ll be more interviews with excellent journalists and media contacts. Contact details for these interviewees, as well as thousands of others, are available in the CisionPoint Media Database.