Last Updated 13/04/2016
With an in-depth understanding of the media and communications landscape, Stephen Waddington’s PR blog provides the best industry news and analysis of current trends. Stephen is currently a partner and the chief engagement officer at PR agency Ketchum. He is also the co-author of #BrandVandals and Brand Anarchy: Managing Corporate Reputation.
Neville Hobson is one of the UK’s most influential PR bloggers and the author of NevilleHobson.com. With over 25 years’ of experience in public relations, Neville brings extensive knowledge of communication technologies and it’s effect on the PR industry.
Authored by Rich Leigh, PRexamples is a blog for PR and social media professionals. Rich first started his career working for a PR Agency in Gloucester and has since worked on award-winning PR campaigns. Despite being only 27, Rich runs his own eponymous PR agency and has worked on big campaigns for brands such as Virgin Media, IKEA, Premier Inn, and Water Aid. He also won best PR blog at the Vuelio Blog awards.
Mark Borkowski is a publicist, strategist, innovator, thought leader and one of the most influential figures in the PR industry. During his illustrious career, Mark has promoted music acts such as Prince, Michael Jackson, and Led Zeppelin as well as advising major corporates such as Vodafone, Selfridges, and Mercedes.
His blog, Mark My Words showcases the breadth of his public relations and social media marketing knowledge.
Launched in 2009 by publishing director Ben Smith, PRmoment has become one of the leading blogs in its field. Featuring regular contributions from prominent practitioners, this blog has established itself as a vital resource for PR professionals. Apparently one out of two PR people in the UK read the blog each month. In addition to the blog, PRmoment also runs an award show which is now in its fifth year.
At just twenty-six, Michael White is already a blogging veteran. With a passion for writing Michael first started blogging about atheism ten years ago when he was fifteen. But it was when Michael launched his PR blog in 2009 that his career as a blogger took off. Drawing on his work as a digital account director at Lansons, Michael takes his readers behind the headlines, adding a slightly more personal touch to PR related stories.
This blog is authored by Chris Norton, an award-winning public relations practitioner based in Leeds. Drawing on his seventeen years’ of experience in the PR industry, Chris uses his blog to share his opinions on crisis management, online PR, and social media. But unlike many PR blogs NORTON’S NOTES is full of stories about his personal hobbies such as kickboxing, football, dance music, and his passion for technology.
8. Berkeley PR
First launched in 1998 by CEO Chris Hewitt Berkeley is an award-winning PR agency. When it comes to the latest PR stories, Berkeley PR blog is a trusted source. With articles written by the firm’s top PR professionals and other thought leaders from the sector, the blog gives its readers an insight into the changes happening in the industry and also offers white papers like ‘PR that will make an impact in the boardroom.’
HOTWIRE is an award-winning public relations consultancy and one of the fastest growing communications agencies in the world. HOTWIRE specialises in providing technological solutions to their clients. Their blog a much-trusted resource for PR professionals and is a mixture of opinion pieces, industry news, and features from their very own in-house experts.
10. Vuelio Blog
And last but definitely not least is this blog here! It features the UK’s top online influencers in weekly rankings, interviews with bloggers, journalists, and PR professionals who open up to us about what life is really like in the industries they work in. The blog also contains political analysis from a comms perspective as well as daily PR & Marketing news.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these PR blogs and their authors can be found in the Vuelio Media Database.
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