Last Updated 01/03/2017
PRexamples is a PR and social media marketing blog, created by Rich Leigh in 2011 to document all of the creative stunts and campaigns that he came across. As well as running the blog, Rich is also the founder of two PR agencies and has worked on a variety of campaigns for high-profile brands. PRexamples welcomes content from contributors who provide a round-up and commentary on the best campaigns and experimental stunts, including the Folkoperan opera house homeless campaign, the ‘historically accurate’ Mr Darcy portrait, and a prank to promote the upcoming sequel of ‘The Ring’.
Publishing director Ben Smith launched PRmoment in 2009 and continues to maintain the website and blog alongside editor Daney Parker. With a focus on speaking to PR experts to gain a better understanding of the current trends and pain points in the industry, including planning strategies and campaigns, and how to better manage crisis comms, PRmoment is a vital resource for modern communication professionals.
Stephen Waddington’s self-titled public relations and media blog provides detailed insight on a range of topics relating to the industry, including a recent #FuturePRoof report on mental health in the public relations profession, and commentary on current trends such as stakeholder advocacy and further educating the PR industry. As the chief engagement officer at Ketchum PR, Stephen offers expert analysis on the market and thorough analysis of the communications landscape.
As one of the PR industry’s most influential voices and with diverse knowledge of digital technologies and a deep understanding of the marketplace and trends, Neville Hobson is regarded as one of the most influential PR experts. After an extensive career at IBM, Neville Hobson now provides companies with market advice and offers readers in-depth knowledge of the communications and PR industry. The blog contains expert advice and commentary on technology and communication and topical industry debates.
Although PR and advertising student Marcel Klebba only launched his blog in September 2016, his passion for social, PR and digital is evident through his writing style. His blog MK is aimed at PR students to give them a better understanding of the industry. Through his 4PRQs series (Four PR Questions), Marcel interviews prominent practitioners and social influencers including Mike Love, Karan Chadda, and Colin Bryne. Drawing on his academic experience, attendance at industry events, and internships within agencies, Marcel investigates topics such as diversity in PR, professional development, and social media best practice.
Brought to you by the award-winning team at Hotwire PR and guest contributors, the Hotwire blog presents a variety of industry news and opinion pieces to tackle and understand the ever-changing market. From providing insight on the Mobile World Congress (MWC), updates on new technological advances and how artificial intelligence can have an effect on communications, to how agencies can help their clients, the blog provides opinions on relevant discussions and ongoing debates within the PR industry.
7. 10 Yetis
The 10 Yetis digital news blog is manned by the team at award-winning public relations, digital and social media agency, 10 Yetis. The team’s expert knowledge across digital and viral campaigns fuels the posts on the blog and contains tips on how to create the best PR plan in the modern day. You’ll also be able to find news on social media advances and upgrades, and advice on how to incorporate influencers into your strategy. The blog features regular examples of good and bad PR from the week, to give readers insight on what not to do when managing campaigns and planning crisis responses.
Providing a variety of communication musings from one of the most influential thought leaders in the PR industry, Mark My Words was created by author and technology advocate Mark Borkowski to share his thoughts on the industry. Tackling PR issues and the meaning behind communication forms, be them visual, social, or traditional methods, Mark uses his expertise to provide a breakdown of a variety of campaigns and happenings in current affairs. Ranging across popular culture including print, film and social media, Mark My Words delivers detailed and insightful analysis on topics including the augmentation of reality, political PR highlights, and unearthing the true meaning and intent behind PR messages.
Chris Norton, the author of Norton’s Notes is definitely no stranger to our list of top 10 PR blogs. Since 2007 Chris has provided the PR industry with a fresh take on technology, social strategy and campaigns, digital PR, and crisis management, among other topics. With his extensive experience in PR, both agency-side and in-house, Chris offers his readers a detailed and interesting approach to current trends in the industry, such as how to tackle the fake news epidemic, and how technological advances are changing the face of PR.
10. Vuelio Blog
Last but not least is yours truly, the Vuelio blog, which features a collection of PR, marketing, journalism and political news stories, to keep our readers up to date with recent industry insights. As well as providing spotlight interviews with influencers including bloggers, vloggers, PRs and journalists, who speak about the industry and current trends, the blog also offers media and political updates, masterclasses with industry experts, and political analysis from a communications standpoint.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these PR blogs and their authors can be found in the Vuelio Media Database.
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