This is a guest post from Prezzybox PR & marketing executive Alex Spencer. It can sometimes feel like the world of PR is reserved for the extroverted, that those who need time to recharge after ...

The healthcare sector has been under extraordinary pressure throughout the pandemic and new technologies and processes have had to be adopted and embraced across all departments – particularly in communications. One thing that has helped ...

This is a guest post from Sir Vince Cable, former leader of the Liberal Democrats and a former Secretary of State for Business, Innovation and Skills. COP26 is a vast intergovernmental conference under United Nations ...

Laura Rettie is the chief communications officer at 71a, the digital marketing consultancy created by the team behind the financial comparison site money.co.uk. The pandemic has hit the high street hard and led to the ...

The Public Relations and Communications Association (PRCA) has confirmed the formation of its Global Advisory Board to expand the Association’s international support of PR professionals. The Global Advisory Board is made up of internationally recognised ...

This is a guest post from Pearl M. Kasirye, head of PR at Pearl Lemon. She works in reputation management, crisis communication, and loves the challenging aspects of her profession. One of the most complex ...

The International Communications Consultancy Organisation (ICCO) has partnered with media and journalism organisation The Trust Project (TTP) to support a free news media, address misinformation and promote public access to accurate news and information. Already ...

Our latest webinar was with Harvey & Hugo PR’s managing director and Leader of the Pack Charlotte Nichols who shared how delving deeper into the subconscious can help us all better understand our clients, consumers ...

This is a guest post from Espresso’s Stacey Jaffe, who co-founded the agency with Lisa Fox. Espresso is an agency that works predominantly with start-ups and growing businesses. Our approach focuses on getting under the ...

Using neuro connections to form unconscious and potentially unbreakable bonds between brands and consumers – sounds kind of sci-fi, perhaps. But don’t be worried – it’s perfectly natural. Why are we drawn to particular cans ...

While it can feel like the Christmas season comes earlier every year, journalists are already busy putting their festive features for Xmas 2021 together (and it’s not even Halloween yet). During August, the helpful elves ...

This is a guest post from Fox Agency’s head of PR David Clare. It would be fair to say that we probably share too much on social media. Aside from the photos of perfectly poached ...

Those in positions to make change in our industry are, in some cases, starting the work of listening to and acting on conversations around race, gender, sexuality, disability and class equality, and change is trickling ...

The PRCA Ethics Council and the Ethics and Compliance Initiative (ECI) have teamed up to launch a first-of-its-kind research project focusing on worldwide ethics and compliance in PR and communications across the globe. Launching in ...

If you haven’t yet adopted Environmental, Social and Governance (ESG) considerations as part of every project, campaign you work on and business decision you make, you’re in danger of being left behind. Ethical considerations have ...

The measurement and analysis of communications data is vital for understanding the strength and impact of PR and determining future plans for campaigns and the direction of business, which is why Vuelio is proud to ...

This is a guest post by Gavin Devine, founder of Park Street Partners and member of the PRCA Public Affairs Board. At the start of August, two newspapers splashed stories about All-Party Parliamentary Groups. First ...

This is a guest post from Lucy Werner, founder of PR & design consultancy The Wern and DIY PR and brand platform for small businesses HypeYourself.com. She is also the author of Hype Yourself and ...

While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

We launched accessmatters to encourage listening and the sharing of different experiences and best practice from across the industry. Here is a look back at five of our sessions, focusing on topics including disability, anti-racism, ...