The future of carefully crafted feature articles in the regional press could be in doubt according to a recent opinion piece by Ian Burrell in The Drum. The article focuses on the closure of the ...

Back in the halcyon days of fully-staffed newsrooms, writing headlines was not a task trusted to lowly journalists. It took many years of sub-editing experience to learn the craft. Headlines were just too important to ...

For anyone who spends a considerable amount of time on social media, it would be almost impossible not to see someone using SnapChat’s face-changing filters which allows people to decorate their faces with cartoonish dog ...

Leanne Ross is an award-winning consultant with a decade’s experience of working in-house and in-agency, across public, private and voluntary sectors. She is also the author behind A Cup of Lee, a blog that covers ...

If you are looking for travel destinations off the radar, GlobalGrasshopper is the blog you jump on. Run by UK-based duo Becky and Gray, GlobalGrasshopper features blog posts about the rugged landscapes of Spain, five ...

Journalists have more faith in traditional media coverage to influence engagement than social media – but only just – according to a recent survey conducted by Ogilvy PR. The survey, which was completed by 200 journalists ...

Politicians using Twitter to talk, debate and sometimes argue with the public may seem normal now, but this type of interaction is something which would have been hard to imagine fifteen years ago. Twitter is ...

Tomorrow’s key influencer may not be the same as today’s. A blogger with influence within one sector may not resonate with another, while newcomers join the online community every day. Bloggers and vloggers have become ...

There’s an interesting debate currently taking shape online following remarks made by the columnist Mark Ritson in the pages of Marketing Week suggesting that all marketers should have a formal marketing qualification. Opinion is divided (and ...

Here is a quick 5 minute interview with Claire Hall, author of Tin Box Traveller and one of our top ranking family travel bloggers who chats to us about why she decided to start blogging, ...

Facebook Live is taking another step closer to becoming a legitimate, commercial broadcast channel with the news that they are experimenting with mid-roll video ads inside live video broadcasts. Revenue from the 15 second ads, which ...

A newspaper’s credibility is built on its editorial integratory. Every editor worth their salt should (and most do to a certain degree) insist on a clear division between editorial content and paid advertising. However, in ...

In the UK, public affairs is an established practice. The aim is to influence decision makers, play a role in the decision making process and know the risk and regulation affecting your industry. How does ...

This week’s Media Updates covers moves and changes at news titles including the Guardian, Daily Express, Tatler, ITV Wales, Belfast Telegraph, TechWeek Europe, RTÉ, IT PRO, Newsweek Europe and expertreviews.   News & current affairs  ...

You’ve got your corporate online media centre up and running, but traffic still isn’t coming to your site. We’ve put together a checklist of essential items to help optimise your online media centre. 1. Easily accessible ...

The ongoing decline in the consumption of printed newspapers and rise in mobile news consumption has seen the traditional press release continue to take a back-seat as journalists turn to more engaging visual content when ...

Jeff Henry, CEO of newspaper publishing group Archant, suggests the company’s size is partly responsible for the success of their recently launched The New European title. In an interview with The Drum Henry said: “If you ...

The Guardian is to cut back on its weekly print media coverage as part of ongoing cost savings operations. The cuts will see Monday’s dedicated media section reduced down from two pages to one. A ...

24, the recently launched “national” title for the north is to close after just one month according to reports in The Press Gazette.   The title, publish by CN Group and operated by a skeleton ...

Back in the 1960s former Labour Prime Minister Harold Wilson famously said, “a week is a long time in politics”, and almost a century before that, the Liberal politician Joseph Chamberlain said, “in politics, there ...