Despite industry predictions, Apple has been named the world’s most valuable brand worth $128.3bn, according to the Brand Finance Global 500 report released today. The company has retained its top spot from last year but ...

Brands are getting smarter about their presence on Twitter by ditching quantity for quality content that is geared to drive engagement with audiences at ever-higher levels, according to a new Twitter Benchmark report published by ...

Valentine’s Day is tomorrow and along with the love and mush in the air, there is a retail boom with an estimated £1.6bn to be spent on gifts to celebrate the occasion. But while chocolates, flowers, ...

This week’s Media Updates covers moves and changes at news titles including The BBC, Guido Fawkes and MailOnline; fashion, lifestyle and entertainment titles including Women’s Health, Curvaceous and Get the Gloss; business and finance changes ...

A discussion on our PR Monday Club recently highlighted the influence celebrities have on social media. The post pointed out that celebrities such as Russell Brand (@rustyrockets) and Ricky Gervais (@rickygervais) boast more followers on Twitter than ...

This week’s Media Updates covers moves and changes at news titles including the Guardian and Daily Star; fashion, lifestyle and entertainment titles including GQ Style and Fabulous Magazine ; business and finance changes at Retail ...

Mark Frankel, BBC’s assistant editor of social news, was a guest speaker on the latest Cision webinar on How Journalists Use Social Media & What It Means for PR. Mark oversees @BBCBreaking, BBC News on ...

We view Twitter as our front page because if you read our stories there you’re likely to come back again, says @jimwaterson #newsrw — John Crowley (@mrjohncrowley) February 3, 2015   This is a quote ...

A guest post by Jim Hawker, co-owner of Threepipe, an integrated marketing agency, on the latest Cision Social Journalism Study and what it means for PRs using social media to pitch to the press.  This year’s Social Journalism ...

Americans are estimated to spend over $14 billion on the Super Bowl XLIX that kicks off this Sunday and while it may be years before Britain can match that level of excitement (or the tab) for ...

This week’s Media Updates covers moves and changes at news titles including the Guardian and Trinity Mirror; fashion, lifestyle and entertainment titles including The Sunday Times and The Daily Telegraph; business and finance changes at ...

Annual survey of UK journalists’ social media habits confirms that the technology remains central to their work even as their approach becomes more selective While the majority of UK journalists now use social media for ...

This is the first look at the UK results of Vuelio Social Journalism Study 2015, which is all set to be published tomorrow. The latest instalment of the study explores the ways that journalists are using ...

Did you know that social media use among journalists is on the decline? This is not so much because journalists have become any less dependent on it, with social media still very much a part of their ...

This week’s Media Updates covers moves and changes at news titles including ITV and Sky News; fashion, lifestyle and entertainment titles including Women’s Health, Good Housekeeping and The Sun; business and finance changes at The ...

The Guardian tops the list of the most popular UK newspaper sites on Twitter followed by The Daily Telegraph and the Daily Mail, according to a Searchmetrics survey on the most tweeted UK newspaper sites ...

Blogger Spotlight with Sian Marie Froggatt, author of Sian Marie Beauty blog. She spoke to us about working with PRs, the five best practices bloggers need to follow for better outreach and why Twitter is a blogger’s ...

This week’s Media Updates covers moves and changes at news titles including BuzzFeed News, The Press and the Independent News & Media Group; fashion, lifestyle and entertainment titles including The Daily Telegraph, Marie Claire and ...

Matt Webster, co-founder and client services director of Media Bounty, a digital marketing agency, shares his predictions for social media and consumer engagement in 2015.  #1. Engagement In order to keep consumers engaged on social next year, ...

In a guest post for Cision UK, Stephen Waddington, European digital and social media director for Ketchum, former president of the Chartered Institute of Public Relations (CIPR), and author of #BrandVandals and Brand Anarchy, lists the 6 hottest PR trends and ...