Are communications best kept in-house or does hiring a specialist agency guarantee results?  It’s one of the comms industry’s oldest debates: is the best marketing the result of in-house brand knowledge or external creative expertise? ...

An interview with Kate Waters, author of the interiors blog, The Inside Story. As a PR professional herself, Kate gives us an insiders view on how bloggers can best collaborate with brand marketers, advice on ...

Social media has become an integral part of most of our day-to-day lives, both for personal and professional purposes, with 72% of all internet users socially active in some way. But what does the future of ...

The screen shot you see above is one from the Adidas newsroom – where all the World Cup action is brought to you first hand from the official FIFA 2014 sponsor in one customised site. ...

  Brand Revolution has returned to London after the 67th Cannes Film Festival. In recent years, the London-based communications and talent management agency has executed more PR, partnerships and influencer based work than any other UK ...

An interview with Karl Young, author of the daddy blog, Yorkshire Dad and a PR executive by profession. He spoke to us from both a blogger and marketers’ perspective of managing expectations and building relationships ...

With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called ...

It’s good news for marketers as the UK’s media and entertainment (E&M) sector shows no signs of slowing down, at least for the next four years. According to global advisory firm PwC’s latest Global Entertainment & Media ...

An interview with Jo Harris-Cooksley a Londoner who loves the city and blogs about it on SheLovesLondon. Jo spoke to us about the content that sets her site apart from other London-centric blogs, how she works with ...

Online Reputation Management could get a whole lot easier for PR and communications professionals after a landmark ruling by European Courts on Tuesday has given individuals the right to control personal data on search engines. ...

An interview with Gabriella Simonian, content and website manager at BarChick Ltd and author of the food blog, Thyme & Honey. Gabriella spoke to us about what inspires her to blog about food, how she works with SEO ...

The week in PR is a look at all the big stories in public relations and communications sector as reported by the media in the week gone by. The highlights include PR Week’s editor Ruth ...

An interview with Lauren, author of the mummy blog, Real Housewife of Suffolk County. Lauren spoke to us about keeping her posts honest and fresh, working with her favourite brand, Medela and representing a PR ...

As a communicator, it’s sometimes easy to get carried away with the latest trends, jargon and statistics. But more often than not, the challenges you face are best met by returning to the fundamentals of ...

An interview with fashion and lifestyle blogger Nicki Kinickie. She spoke to us about keeping her blog chatty and fun, teaming up with asos.com and working with brand marketers.  Why should people read your blog? ...

In the second of Vuelio’s two part interview with political columnist and author Owen Jones, he discusses the reaction to his debut book which tackled the stereotypes associated with the British working class and lets us know ...

Owen Jones is an award winning journalist and is the author of the book Chavs: The Demonization of the Working Class, published in 2011. Previously at The Independent, Owen was recently appointed columnist at The ...

The Sun may have the highest print circulation among the national dailies in the UK, but on Twitter it ranks the lowest in terms of posts shared, according to a Vuelio analysis that compares the popularity ...

An interview with Gavin Braithwaite-Smith, author and editor of PetrolBlog – A Different Spin. Gavin spoke to us about the “spin” that makes the site stand out from standard automotive news and review blogs, working with ...

An interview with mummy blogger Polly Williams, author of Polly’s Little World. She spoke to us about keeping her blog personal and honest, the significance of good product reviews and working closely with brand marketers ...