PR and comms are playing a critical role in delivering information during the COVID-19 outbreak. From creating and maintaining consistent messaging, which aligns with brand values, to getting used to new working arrangements, teams are ...

The CIPR and PRCA have issued a joint statement praising the work of communications professionals during the COVID-19 outbreak while urging the Government to do more to protect the industry’s freelancers. Highlighting the impact of ...

These are extraordinary times that are intensely challenging for our customers’ as they work to maintain coordinated, effective communications to multiple stakeholders in a fast changing environment. This has never been more important and we ...

SXSW and Coachella were first and now with Glastonbury cancelled and the Euros being postponed until 2021, it is clear that no event is impervious to the current situation. Large mass gatherings are no longer ...

Public relations membership bodies the CIPR and PRCA are launching initiatives to support the sector in reaction to the potential impact of COVID-19 on the PR industry. PRCA Following a survey of around 200 PR ...

This is a guest post from Rick Guttridge, managing director of Smoking Gun. For most PR and marketing professionals, influencer marketing is a hot topic of conversation and debate. But now, thanks to new governing ...

This year’s International Women’s Day is just behind us and PR can count itself as a profession particularly welcoming to women. CIPR’s 2019 State of the Profession survey showed that two thirds (67%) of the ...

‘I try really hard to practice what I preach’ – FuturePRoof founder, podcaster and former CIPR president Sarah Waddington shares her knowledge of the PR industry with future clients as well as her peers at ...

This is a guest post from Rob Skinner, managing director at Skout. Marketing and sales have a complicated relationship. In theory, the two should go hand in hand but it’s not quite as simple as ...

With International Women’s Day approaching on 8 March, the PR industry is gearing up to celebrate the success of women in the sector and to reflect on what still needs to be done to improve ...

Our recent webinar How to build a charity brand included discussion on communicating with stakeholders while building relationships with supporters. Expertise came from Scouts’ director of communications and marketing David Hamilton and brand and ambassador ...

The PRCA has launched its Schools Outreach Programme with an aim to introduce further diversity into the industry by encouraging students from all backgrounds to consider a career in PR. The launch comes during National ...

This is a guest post by Marketing Island. Tone of voice isn’t the words we say but how we say them. It is the language we choose, and the personality behind the screen. Brands often ...

June’s PRFest 2020, taking place in Edinburgh, is launching with a refreshed format focused on individuals, participation and evolution with the theme Purpose Over Profit. The first keynote confirmed for the event is Manifest CEO ...

Last month digital marketing agency Impression launched monthly podcast OutSpeech for PRs, marketers and SEOs who want to build links effectively. Its host is digital PR specialist Jess Hawkes, who will be addressing the evolving ...

Over 200 senior communications directors, consultancies and agencies gather at The Richmond Communication Director’s Forum each year and their views and opinions of the industry form the conference’s annual research report. From the numbers on ...

‘We all have an ego but if you want PR to work for you, you need to be seen in the media closest to your tribe on an ongoing basis – that’s when the magic ...

The views of the PR industry are to be represented in government as the Council of Europe (COE) has inducted the International Communications Consultancy Organisation (ICCO) as an official partner for its European policy work ...

Already well-known to blogging fans as the writer behind Who’s the Mummy, multi-skilled Sally Whittle is also an experienced B2B technology journalist, creator of copy and expert on working with influencers for PR campaigns. Realising ...

The latest progress report by The Parker Review Committee, established to review how UK boards can improve their ethnic and cultural diversity, has found that 69% of FTSE 250 companies have no representation of ethnic ...