Introducing the all new integrated database from Vuelio

George Osborne’s appointment as editor of the Evening Standard showed just how easy it is for the worlds of politics and the media to collide.

That’s why we’ve integrated our media and political contacts on one platform, giving you full insight from across the stakeholder community.

So whether you need to contact journalists, MPs or other stakeholders, you’ll have all the information you need, in one place.

Our new integrated database allows you to:

  • Categorise your engagements by campaign or issue – for all your media and public affairs outreach in one place
  • Achieve ROI from your communications with graphs and analytics to measure and evaluate all your stakeholder activity
  • Stay on top of your conversations with a searchable, real-time overview of interactions with MPs, the media and other stakeholders


Political and Media Database


‘’The media contacts database has been really helpful in creating media campaigns and the political monitoring and contacts database have ensured we have covered off all bases when organising events or targeted stakeholder work.”

Kirsty McCaskill-Baxter, Communications and Public Affairs Manager


It’s the full package, and we’d like to show you how it works – request a demo here


Are you struggling with public affairs?

If you want to ensure your organisation influences the political agenda, a public affairs strategy will be crucial to your wider stakeholder engagement. And if you’re struggling to identify who to engage with and how, our upcoming webinar ‘’Influencing Public Affairs’’ will give you the full toolkit for success.

InfluencingPublicAffairs_Lionel Zetter

Our guest speaker, Lionel Zetter, is the former President of the CIPR and the CIPR Government Affairs Group, and is the current Chairman of the PRCA Public Affairs Group. Lionel will explore the fundamentals of public affairs and show you how to achieve tangible results from your political engagement.

Save your spot to see how our public affairs tools can help you:

  • Target your outreach by tracking your open rates and logging engagements with MPs and their staff
  • Stay on top of your team’s external interactions with a searchable, real-time overview of conversations
  • Measure the impact of your activities and see ROI from your public affairs by organising, sharing, tracking and evaluating all your stakeholder activity

The webinar will take place on Tuesday 25th April at 11:00. Make sure you Register now! 

Supercharge your public affairs strategy- engage with MPs

Engaging with MPs is a vital part of any public affairs strategy, but it’s also one of the biggest challenges that public affairs professionals will face. Identifying who to approach is one thing, but getting your voice heard is another. How do you stand out, given the huge number of emails landing in MPs’ inboxes every day?

  • Be clever with contact. Once you’ve identified the parliamentarians you want to engage with, it may be tempting to jump straight in and email the MP directly. However it’s rare that they will be the first to read their emails, and the high volume of correspondence that is sent to their main address may limit the impact that yours has. A far more effective way of getting to MPs is through contacting their staff – an event invitation sent directly to a parliamentary assistant will have far greater chance of being seen by the right person.
  • Do your research. A successful public affairs strategy will have a foundation of engaged MPs who you can work with to inform the political debate. To build this base, you need to identify the right MPs to engage with based on which select committees they sit on, which APPGs they’re part of, and which issues they speak out on during debates. Social media is also a great way to keep track of interests which MPs may not necessarily list officially, but which could be a key part of your engagement strategy. This could be which sports team they support, their favourite charity or recent events they’ve attended.
  • Never lose track of your interactions. This is crucial, as the last thing you want to do is duplicate efforts across your team or engage with a new staff member when your organisation already has strong relationships with another. By tracking and saving all communications taking place across your team, you can rest assured that no one is left out of the loop.

Find out more or request a demo of the Vuelio political database here.